Sikandar Kumar Singh

• Managing Mweb and CTV channel performance for InMobi by analyzing end-to-end A/B funnels to optimize delivery and revenue
• Owning DSP platform operations for Web and CTV by working closely with Demand Partners and Supply CSMs to drive business growth
• Modified platform segments and targeting strategies based on supply availability and demand requirements, resulting in revenue uplift
• Troubleshooting inventory drops and bidder performance issues across various filters such as Operating System, Inventory Channel, Ad Format, Device Type, and QPS, ensuring optimal campaign delivery
• Collaborating with Engineering, Product, DSP, Operations, and Business stakeholders to monitor Web and CTV supply performance and resolve any platform or integration issues
• Conducting deep root cause analysis for revenue fluctuations by investigating rCPM, eCPM, rCPF breaks, Cookie ID drops, IVT, DV failures, and ATC drops — driving issue resolution by coordinating with DSPs and Publishers
• Preparing and presenting regular performance insights to the Leadership team with detailed analysis, highlighting challenges and providing data-driven solutions
• Maintaining comprehensive funnel performance reports for Web and CTV, enabling consistent tracking of inventory health and revenue performance
• Collaborating with DSP partners to negotiate higher QPS thresholds where potential scale opportunities are identified for both CTV and Web inventory
• For CTV, conducting Supply Avails analysis on Site Domains and recommending high-potential publishers or sales agencies to onboard for DRR revenue growth

Managed IO Campaign Trading – InMobi on Beeswax

• Responsible for campaign trafficking, setup, and optimization of managed IO campaigns via the Beeswax DSP for InMobi.
• Utilized bid modifiers, custom targeting strategies, and pacing controls to meet performance goals such as ROI, CPA, and CTR.
• Conducted daily performance analysis and made real-time adjustments to maximize delivery and campaign efficiency.
• Partnered with account managers and analytics teams to interpret campaign data and deliver impactful insights.
• Handled creative troubleshooting, pixel implementation, and inventory management to ensure optimal campaign health.

• Managed daily Ad Operations tasks, including PMP deal setups and Open Exchange configurations across DSPs
• Executed end-to-end campaign setup in DV360 for programmatic guaranteed and preferred deals, ensuring smooth trafficking and alignment with media plans.
• Optimized deals campaigns through audience targeting refinement, frequency capping, and creative performance analysis to achieve KPIs (CTR, viewability, CPA).
• Managed inventory and deal troubleshooting with publishers and SSPs to maintain campaign delivery and pacing.
• Developed and maintained comprehensive campaign performance reports, offering actionable insights for internal teams and clients.
• Handled 20+ NA agency accounts, generating $100K+ DRR, ensuring KPIs and spend targets are met
• Optimized campaigns using IAS, MOAT, and DV trackers to improve viewability and performance
• Managing key accounts like Nissan, American Airlines, GoodApple, Goodway, and Novo, driving $50K+ DRR
• Overseeing global Brand DSP campaign setup, reporting, and troubleshooting
• Leading a team of 10 members, addressing technical queries, and collaborating with external vendors for ad quality improvements
• Migrated reports into Power BI dashboards to streamline data insights

• Maintain regular communication with stakeholders and the team
• Conduct training sessions for the team
• Collaborated with Product and Engineering teams to build an RTBD UI for programmatic ad review
• Managed ARC RTBD tool, DCP, and A-Domain, improving UI and implementing quality checks for programmatic audits
• Provided detailed reports and analyses to support Account Managers in optimizing accounts
• Worked with product and tech teams to improve tool efficiency and contributed to process improvements

• Set up deals, conduct creative audits, categorize advertisers, and manage segments across multiple platforms
• Compile client and internal performance reports, along with ad hoc reports
• Develop training documents for internal use and identify automation opportunities for reports
• Address complex issues and train the team on key processes
• Review, categorize, and approve ads and publishers across sectors like Retail, Consumer Internet, QSR, Gaming, and BFSI
• Lead cross-functional projects to automate API key generation and improve internal ad-approval tools

• Overseeing seller inquiries and ensuring comprehensive resolutions from start to finish
• Addressing seller queries by resolving their concerns via email
• Serving as the main point of contact for sellers, delivering assistance for their inquiries
• Managing inquiries and communicating with relevant authorities as needed