Sikandar Kumar Singh
Bengaluru
Summary
Seeking to contribute to an organization where I can fully utilize my skills, contribute to the company's success, and grow professionally.
Overview
12
12
years of professional experience
2012
2012
years of post-secondary education
Work History
Growth Manager
INMOBI TECHNOLOGY PRIVATE LIMITED
01.2022 - Current
- Managed IO Campaign Trading – InMobi on Beeswax.
- Managed Mweb and CTV channel performance by analyzing end-to-end A/B funnels to optimize delivery and revenue.
- Owned DSP platform operations for Web and CTV by collaborating with Demand Partners and Supply CSMs to drive business growth.
- Collaborated with Engineering, Product, DSP, Operations, and Business stakeholders to monitor supply performance and resolve integration issues.
- Conducted root cause analysis for revenue fluctuations due to rCPM, eCPM, rCPF breaks, Cookie ID drops, IVT, DV failures, and ATC drops.
- Negotiated higher QPS thresholds with DSP partners to scale both CTV and Web inventory.
- Conducted Supply Avails analysis for CTV and recommended publishers to onboard for DRR growth.
- Led CTV PMP project from testing to deal creation and scaled to $5K/day revenue.
- Identified and resolved backend bid filtering issues leading to a 30M supply recovery and $15K+ daily revenue gain.
- Trafficked, set up, and optimized managed IO campaigns via Beeswax DSP.
- Applied bid modifiers, custom targeting, and pacing controls to achieve performance goals.
- Handled trading for managed IO brand campaigns aligned with KPIs.
- Owned relationships with advertising partners, agencies, DSPs, and ad tech platforms to drive adoption of InMobi's solutions.
- Onboarded and educated partners on InMobi's ad products, DSP/SSP platforms, inventory, and measurement tools.
- Developed joint business plans, defined success metrics, and led QBRs.
- Collaborated cross-functionally to translate product capabilities into partner solutions.
- Provided partner feedback to shape product roadmaps.
- Identified co-selling and upselling opportunities including Programmatic, PMP, and audience targeting.
- Worked with cross-functional teams (Sales, Product, Legal, Finance, etc.) to drive strategic initiatives.
- Stayed updated on digital advertising trends including mobile, CTV, DOOH, and privacy-centric strategies.
- Explored innovation opportunities in audience monetization and omnichannel strategy.
Manager – Campaign Management (Ad Operations)
INMOBI TECHNOLOGY PRIVATE LIMITED
01.2019 - 01.2022
- Managed daily Ad Operations tasks, including PMP deal setups and Open Exchange configurations across DSPs
- Executed end-to-end campaign setup in DV360 for programmatic guaranteed and preferred deals, ensuring smooth trafficking and alignment with media plans.
- Handled 20+ NA agency accounts, generating $100K+ DRR, ensuring KPIs and spend targets are met
- Optimized campaigns using IAS, MOAT, and DV trackers to improve viewability and performance
- Managing key accounts like Nissan, American Airlines, GoodApple, Goodway, and Novo, driving $50K+ DRR
- Managed 10–12 DV360 accounts via PMP, including high-spending clients like Allstate, Publicis, Bully Pulpit Interactive, and Hani Estate, with $30K+ daily revenue through deal setups.
- Set up and optimized DV360 PMP deals via InMobi for North America, focusing on KPIs such as CTR, VCR, and CPV.
- Leading a team of 10 members, addressing technical queries, and collaborating with external vendors for ad quality improvements
Lead – Ad Operations/Campaign Management
INMOBI TECHNOLOGY PRIVATE LIMITED
01.2016 - 01.2019
- Maintain regular communication with stakeholders and the team
- Conduct training sessions for the team
- Collaborated with Product and Engineering teams to build an RTBD UI for programmatic ad review
- Managed ARC RTBD tool, DCP, and A-Domain, improving UI and implementing quality checks for programmatic audits
- Provided detailed reports and analyses to support Account Managers in optimizing accounts
- Worked with product and tech teams to improve tool efficiency and contributed to process improvements
Associate/Senior – Ad Operations
INMOBI TECHNOLOGY PRIVATE LIMITED
07.2015 - 01.2016
- Set up deals, conduct creative audits, categorize advertisers, and manage segments across multiple platforms
- Compile client and internal performance reports, along with ad hoc reports
- Develop training documents for internal use and identify automation opportunities for reports
- Address complex issues and train the team on key processes
- Review, categorize, and approve ads and publishers across sectors like Retail, Consumer Internet, QSR, Gaming, and BFSI
- Lead cross-functional projects to automate API key generation and improve internal ad-approval tools
Seller Support
Flipkart
10.2013 - 06.2015
- Overseeing seller inquiries and ensuring comprehensive resolutions from start to finish
- Addressing seller queries by resolving their concerns via email
- Serving as the main point of contact for sellers, delivering assistance for their inquiries
- Managing inquiries and communicating with relevant authorities as needed
Education
PGDBM - Marketing & Finance
Mahaveer Jain College
BBM - undefined
Dayanda Sagar Institute
PUC - CBSE
DAV Public School
SSLC - BSEB
Gandhi Smarak High School
Skills
- Trade desk campaign optimizations
- DV360 campaign optimizations
- Microsoft Advance Excel
- PowerPoint
- Salesforce
- SQL
- Tableau
- Power BI dashboard
Accomplishments
- InMobi, 01/15 - Present
- X- Flipkart, 01/13 - 12/15
Personal Information
Timeline
Growth Manager
INMOBI TECHNOLOGY PRIVATE LIMITED
01.2022 - Current
Manager – Campaign Management (Ad Operations)
INMOBI TECHNOLOGY PRIVATE LIMITED
01.2019 - 01.2022
Lead – Ad Operations/Campaign Management
INMOBI TECHNOLOGY PRIVATE LIMITED
01.2016 - 01.2019
Associate/Senior – Ad Operations
INMOBI TECHNOLOGY PRIVATE LIMITED
07.2015 - 01.2016
Seller Support
Flipkart
10.2013 - 06.2015
BBM - undefined
Dayanda Sagar Institute
PUC - CBSE
DAV Public School
SSLC - BSEB
Gandhi Smarak High School
PGDBM - Marketing & Finance
Mahaveer Jain College
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