Summary
Overview
Work History
Education
Skills
Timeline
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Sikander Singh

Assistant Manager Analytics
Brampton

Summary

Analytical Professional with 6 years of experience delivering actionable insights to support strategic decision-making and drive business performance. Skilled in tools such as SQL, Excel, Power BI, and Python , with a focus on turning complex data into clear, impactful recommendations.

Currently holding a one-year Canadian work permit and have applied for Permanent Residency (PR), demonstrating long-term commitment to contributing professionally in Canada.

Overview

6
6
years of professional experience
5
5
years of post-secondary education

Work History

Assistant Manager - Analytics

Lenskart
05.2024 - Current
  • Revenue Dashboard Ownership:
    Designed, maintained, and continuously improved the Daily Sales Revenue Dashboard, a critical asset used by senior leadership to track real-time sales performance across multiple geographies, product categories, and channels (online, offline, and franchise).
  • Finance & Audit PODs – Analytics Lead:
    Acted as the primary analytics partner for Finance and Audit team. Delivered insights that supported budget planning, cost optimization, variance analysis, risk detection, and internal audits (Sales to Margin/Commission).
  • Home Try On: Built HTO analytics from the ground up, streamlining end-to-end analysis and reporting. Corrected reporting logic and handled A-to-Z analytics to ensure accuracy and efficiency.
  • Implemented a multi-touch attribution model to identify top-performing marketing channels driving Home Try-On (HTO) bookings and conversions, enabling data-driven budget allocation and improving ROI across digital campaigns by 6%.

Senior Analyst-Customer Analytics

Western Union
05.2023 - 04.2024
  • Delivered a high visibility Power BI dashboard (Project Hadrian) that drove actionable insights into customer behavior and significantly enhancing business's ability.
  • Identify key trends in customer behavior and increased customer digital engagement by 11% and revenue by 5%(R2D analysis).
  • Trained 'Trainee associates and provided guidance and ensuring the quality and accuracy of work.
  • Decision & Making Strategy: Implemented new pricing strategy for specific new corridors to encourage transactional behavior to capture the P1 customers.
  • Price Churn Model: Crafted and executed a targeted strategy to engage price-sensitive customers, driving transactional growth through value-based pricing and tailored promotion.
  • Conducted A/B Testing and segmentation analysis to evaluate the effectiveness of marketing campaigns and opportunities for improvement.

Senior Data Analyst

Convosight Analytics Pvt Ltd
10.2022 - 04.2023
  • Helped to Streamline entire business view from Sales to Business to Execution in one Dashboard.
  • Integrated 4+ sources to build the foundation of Data & automated 6+ reports on Power BI.
  • Developed decision strategy based on data-driven insights, prioritizing high-impact campaigns that boosted engagement by 5% and improved retention by 13% through targeted outreach and partnerships.
  • Reduced manual reporting by streamlining process for product analytics across Salesforce, Mixpanel, PostgreSQL.

Data Analyst

Skill Lync
02.2022 - 10.2022
  • Built 10 Power BI real-time Dashboards managing monthly business of 45 Cr & visualized core business KPIs to generate Insights.
  • Developed incentives calculator & calls dashboard using Power BI and Google sheets to monitor sales team and thereby boosting sales by 8% MOM.
  • Automated Financial data collection process, producing 50+ Annual Reports.
  • Created the performance dashboard of sales team for 1000+ employees, pan India with regular monitoring of KPIs for upper management.
  • Monitored lead influx of Avg Monthly leads 200k from various marketing channels to provide real-time insights into product, marketing funnels and other business KPIs.
  • Identified key changes to assortment, distribution & marketing using financial and CAC analysis and reduced CAC by 12%.

Business Analyst

Byjus (Think & Learn Pvt Ltd)
12.2020 - 01.2022
  • Provided analysis for a 20 crores business project for the successful launch of 6 new campaigns in Q2-2-2.
  • Worked on BfAT & Papa2Partner campaigns to provide performance insights to stakeholders to improve decision making which led to overall 16% increase of campaigns efficiency.

Sales & Marketing Specialist

Berger Paints India Ltd
06.2019 - 11.2020
  • Worked on regional sales performance metrics of sales 200Cr and provided sales insights to improve business by 13% in respective depots.
  • Provided analysis based on different campaigns (BergerExpresspainting & WaterproofHoliWithBerger) and how these campaigns helped in respective cities.
  • Conducted marketing research and analyzed benchmarking data. Used sales prediction model to determine future trends based on ARR.

Education

MBA - Business Analytics

Lovely Professional University
India
08.2017 - 06.2019

Bachelor of Science -

Kumaun University
India
06.2014 - 05.2017

Skills

  • SQL

  • Microsoft Power BI

  • Advanced Excel

  • Python

  • EDA

  • Google Sheets

  • Regression Analysis

  • Predictive Modelling

  • Power Query & Dax

  • Snowflake & PostgreSQL

  • Stakeholder Management

  • Decision Strategy

  • Variance analysis

Timeline

Assistant Manager - Analytics

Lenskart
05.2024 - Current

Senior Analyst-Customer Analytics

Western Union
05.2023 - 04.2024

Senior Data Analyst

Convosight Analytics Pvt Ltd
10.2022 - 04.2023

Data Analyst

Skill Lync
02.2022 - 10.2022

Business Analyst

Byjus (Think & Learn Pvt Ltd)
12.2020 - 01.2022

Sales & Marketing Specialist

Berger Paints India Ltd
06.2019 - 11.2020

MBA - Business Analytics

Lovely Professional University
08.2017 - 06.2019

Bachelor of Science -

Kumaun University
06.2014 - 05.2017

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Sikander SinghAssistant Manager Analytics