Silky Chopra
Business Head - Marketing & Business Development
Kolkata,WB
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
12
12
years of professional experience
Work History
Head (East)- Marketing & Business Development
Vmobo Mobile pvt ltd , ( Luxury Online Marketplace with over 50 plus brands - www.vclusive.com)
Kolkata, West Bengal
07.2020 - Current
- Acquisition of new brands for the online marketplace (Acquired over 25 brands)
- Created and hosted live sessions with brands for better engagement
- Strategizing marketing activities with the brand and create marketing calendar for online promotions
- Coordinate with brand for inventory and ensure complete catalogue hygiene
- Get in touch with influencers and bloggers for pr promotion and increase followers organically
- Coordinated with the design team and social media head for social media posts and events.
Marcom Manager
Westin Kolkata Rajarhat, Marriott International Hotel
03.2020 - 06.2020
- Created on property collaterals in alignment to brand policy incoordination with the agency.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Developed insights on marketing campaigns to assess performance against goals.
- Increased followers and created a community by promoting The Westin as a wellness property and a party destination by hosting live sessions with DJs, artistes , yoga and wellness experts on Instagram handle@thewestinkolkata through barter deals
Head - Marketing & Business Development - East
VMobo Mobile Pvt. Ltd
09.2015 - 02.2020
- Above 200 plus luxury brands across India )Business Head - Marketing & Business Development - East india, Started the Vclusive program-( an extended marketing platform forLuxury brands across the country) in Kolkata , and serviced over 40brands (across f&b , salon & spa , hospitality ,fashion and clothing ,home & living , yachts and real estate ) in the East in the tenure of 5.6years.Few brands to name - Olive group of restaurants , Head Turners Salon , 5 madmen , Ravissant , The Loft -store for luxury brands , Citrine - multi designer boutique , Paris Cafe patisserie , Masaba , Payal Singhal , Armani Junior ,Corneliani , Auris - Boutique Hotel.
- New Customer Acquisition- Created alliance partnerships with organizations and brands with similar target audience - Jeep automobile , Yflo events , Endorphins - fitness studio , and ypo customers .Acquired database of 60,000 customers in the east with 40% active users on the program Curated successful launch events for Paris Cafe alipore , and Raize theBar , inviting and engaging our customer base.
- Identification and Acquisition of new brand partners TLC with existing clients and relationship building with client & Smooth running of the program with planned , supervised and coordinated daily tasks for the team like Training & Retraining of current and new brand partners along with weekly visits of Brandpartners.
- Accounts reconciliation with existing brand partners with the help of Accounts team and hand holding of new brand partners for the period of 3-6 months New Account and Agreement creation.
- Relationship building with all existing clients Incentive initiative to increase sales with brand partners Consistent tracking and evaluation and Implemented a clear measurement and evaluation process that identifies the effectiveness of activities
- Held quarterly business review of accounts with reporting heads
Marketing Consultant
The Party People ( Wedding , Corporate , Commercial events company)
10.2012 - 08.2015
- Strategize the detailed marketing plan by identifying the target customers . Execute and implement the marketing strategy .Identify the appropriate marketing mix required .Develop comprehensive pr plan ,Writing and distributing press releases . Comprehensive list of local media contacts .Closing sponsorships for events . Facilitate social media engagement and updating content in local digital channels for selling of tickets .Reaching out to groups for ticket selling.
Client Servicing Manager
Matrix integrated
01.2012 - 09.2012
- Identify Clients Business need and business challenges .Deliver and prepare sales pitches .Making proposal presentations for the client. Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.
Marketing Assistant
Baid Lifestyle private limited
01.2010 - 10.2012
- Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram. Compiled product, market and customer data to forecast accurate sales and profit projections. Assisted with capturing and analyzing social media metrics. Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
Education
Masters - Marketing
Leeds University
Certification - Advertising
Birla Institute of Liberal Arts & Management Sciences
09.2007 - 09.2008
B.A. Hons - Educational Psychology
Loreto College
High School Diploma -
La Martiniere For Girls
01.1991 - 01.2021
Upgrad - Digital Marketing
MICA
04.2021 - 12.2021
Skills
Business Development , Client Servicing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Supervised team of 30 plus staff members across different brands .
- Collaborated with team of 5 in the starting of the company in the eastern market
- Acquisition of new brands for the online marketplace (Acquired over 25 brands)
- Devised a marketing plan in coordination with the agency adhering to brand guidelines and generated revenue for Home delivery over 3 lacs during May under complete locked down 2020 through existing customer base and online facebook ads and instagram ads
- Generated sales of 30 lacs on an average per month through customers base.
- Achieved sales of 14 lacs within 4 hours of an event curated at Burberry, quest mall
- Acquired database of 60,000 customers in the east with 40 % active engagement
- Awarded as student council head in college both in social service and academics
- Awarded as excellent marketing communication and marketing strategy student in Business School
Quote
Fact explains nothing. On the contrary, it is fact that requires explanation.
Marilynne Robinson
Timeline
Upgrad - Digital Marketing
MICA
04.2021 - 12.2021
Head (East)- Marketing & Business Development
Vmobo Mobile pvt ltd , ( Luxury Online Marketplace with over 50 plus brands - www.vclusive.com)
07.2020 - Current
Marcom Manager
Westin Kolkata Rajarhat, Marriott International Hotel
03.2020 - 06.2020
Head - Marketing & Business Development - East
VMobo Mobile Pvt. Ltd
09.2015 - 02.2020
Marketing Consultant
The Party People ( Wedding , Corporate , Commercial events company)
10.2012 - 08.2015
Client Servicing Manager
Matrix integrated
01.2012 - 09.2012
Marketing Assistant
Baid Lifestyle private limited
01.2010 - 10.2012
Certification - Advertising
Birla Institute of Liberal Arts & Management Sciences
09.2007 - 09.2008
High School Diploma -
La Martiniere For Girls
01.1991 - 01.2021
B.A. Hons - Educational Psychology
Loreto College
Masters - Marketing
Leeds University
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