Silvan Peter
Delivery Head - Digital Media & Marketing Operations
Chennai
Summary
With over 18 years of experience in ITES and digital media services, I am a highly ambitious and results-oriented professional specializing in advertising operations and operations management. As a Delivery Head, leading a 700-member team in executing complex digital ad campaigns across global markets, ensuring precise targeting, impactful messaging, and an enhanced digital shopping experience. The role encompasses strategic planning and operational excellence, focusing on driving company growth, increasing revenue, and managing margins and profitability.
I am dedicated to optimizing processes through automation and driving operational efficiencies, all while maintaining a strong focus on delivering exceptional performance and client satisfaction. By effectively managing and mentoring the team, fostering career development, and balancing work-life integration, I contribute to achieving organizational goals and building long-term client relationships, delivering measurable results and sustained business success.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
Work History
Delivery Head
IOPEX Technologies
Chennai
2024.04 - Current
- Team Management: Lead and manage a large team of 700 professionals, ensuring effective collaboration and performance across various functions.
- Client Relationship Management: Build and maintain strong relationships with key stakeholders, including agencies, ad tech companies, publishers, brands, and retail media companies, to understand their needs and deliver exceptional service.
- Campaign Management: Oversee planning, execution, and optimization of digital ad campaigns to achieve client goals and objectives. Ensure campaigns are delivered on time, within budget, and meet performance targets.
- Account Growth: Drive growth of existing accounts by identifying opportunities for upselling and cross-selling additional services and solutions.
- Pre-Sales Support: Collaborate with pre-sales team to provide insights and support during sales process, including proposal development and client presentations.
- Onboarding and Transition: Manage onboarding of new accounts, ensuring a smooth transition and integration into our systems and processes. Oversee transition of campaigns and services from initial setup to full operational status.
- Performance Monitoring: Analyze campaign performance data and generate reports to provide actionable insights and recommendations for optimization.
- Strategic Planning: Develop and implement strategic plans to enhance operational efficiency, improve client satisfaction, and achieve business objectives.
- Stakeholder Coordination: Liaise with various stakeholders to ensure alignment of campaign strategies and goals. Address any issues or concerns promptly to maintain high levels of client satisfaction.
- Operational Excellence: Continuously assess and improve operational processes and workflows to enhance team productivity and service delivery.
Senior Project Manager
iOPEX Technologies
Chennai
2020.08 - 2024.03
- Managing team of around 150+ with more than 12 projects involving in running Ad operations for clients across the globe (US, UK, APAC)
- Primary goal of the team is to take care of end to end campaign management from IO till billing and reconciliation.
- Act as the primary point of contact for key stakeholders, including agencies, ad tech companies, publishers, brands, and retail media companies. Foster strong relationships and ensure effective communication throughout the project.
- Manage cross-functional project teams, including internal staff and external partners. Ensure that team members are aligned with project goals and responsibilities, and facilitate collaboration to achieve project milestones.
- Spearheaded process improvement initiatives that resulted in increased productivity and streamlined workflows across departments.
- Established effective communication channels with stakeholders to ensure transparency and alignment of expectations.
Senior Team Lead
SITEL India LTD
Chennai
2007.06 - 2014.08
- Handled team of 60, providing support to one of the leading internet service providers in Canada
- Primary goal of the team is to take care of customer queries through Voice, Chat, and email.
- Enhanced team performance by implementing effective communication strategies and regular feedback sessions.
- Identified skill gaps within the team and developed comprehensive training plans to address these deficiencies effectively.
- Assisted in recruitment to build team of top performers.
Technical Support Executive
Ceequence Technologies
Chennai
2010.04 - 2011.06
- Handled front line outbound calls reaching UK customers
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Strengthened communication skills through regular interactions with others.
Education
MBA - Human Resources Management
Loyola College
Chennai 2007.01 - 2009.04
Bachelor of Science - Chemistry
Loyola College
Chennai 2004.01 - 2007.04
Skills
Leadership
Team Management
Advertising Operations
Client Relationship Management
Strategic Planning
Operational Efficiency
Revenue and Profitability Management
Data-Driven Decision Making
Process Optimization
Digital Transformation
GenAI
People Management
Program Management
Certification
IAB Digital fundamentals
Personal Information
- Advertising Operations
- Campaign Management
- Creative Optimization
- Big Data and Analytics
- Reporting & Analytics
- Customer Success
- Project Management
- Leadership
- Business Development
- Client / Vendor Management
Timeline
Delivery Head
IOPEX Technologies
2024.04 - Current
Essentials of Leadership - ISB
2024-02
Fundaments of Digital Marketing
2022-01
Inclusive Leadership
2021-04
Senior Project Manager
iOPEX Technologies
2020.08 - 2024.03
Double Click by Google
2019-07
IAB Digital fundamentals
2018-06
Technical Support Executive
Ceequence Technologies
2010.04 - 2011.06
Senior Team Lead
SITEL India LTD
2007.06 - 2014.08
MBA - Human Resources Management
Loyola College
2007.01 - 2009.04
Bachelor of Science - Chemistry
Loyola College
2004.01 - 2007.04