Summary
Overview
Work History
Education
Skills
Awards
Certification
References
Timeline
Generic
Silvi Bucha

Silvi Bucha

Jammu

Summary

Strategic, metrics-obsessed marketing leader with 8+ years of experience designing, launching, and scaling integrated brand, social, PR, and GTM campaigns for diverse audiences. Expert at transforming customer narratives into high-performing content, driving measurable engagement and conversion while optimizing spend.Skilled in managing cross-functional teams, mentoring agency ecosystems, and leveraging analytics for real-time optimization. Recognized for developing award-winning initiatives that effectively blend creativity with measurable business outcomes.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Brand & Marketing Manager

GoDaddy
Gurugram
01.2019 - Current
  • Led integrated, award-winning campaigns that delivered over 1.2 billion brand reach over 2.5 years, driving a 7% lift in awareness and a 20% increase in brand affinity through social-first storytelling and PR.
  • Optimized social spends while scaling performance. For example, in 2024, we delivered 334 million impressions, 34.6 million engagements, and 502.2K link clicks (259% year-over-year growth in link clicks) with a 36.9% reduced budget versus the prior year, by refining targeting, creative adaptation, and iterative experimentation.
  • Executed high-visibility GTM campaigns featuring marquee influencers and celebrity partners (e.g., MS Dhoni, Wamiqa Gabbi), aligning earned, owned, and paid touchpoints to achieve double-digit uplift in category interest and engagement in target tiers.
  • Built and scaled customer storytelling engines featuring 100+ MSME customers, generating authentic content across formats (video, reels, audio, static) that amplified credibility, and fed top-of-funnel engagement.
  • Owned PR and product launch communications for GoDaddy India, which garnered 875 coverages and 1.52 billion impressions across India in 30 months of managing the channel. Also, led the launch of GoDaddy's AI experience “Airo” in India: secured 73+ storiesand 140 million+ PR impressions in less than a week, aligning narrative with product value and audience relevance.
  • Directed multi-agency ecosystems and cross-functional engagement across social media, video production, paid media, and PR in India, ensuring brand coherence and timely delivery while maintaining accountability via transparent project timelines and risk mitigation.
  • Crafted and optimized customer-facing content across social ads, customer blogs, landing pages, and internal content pipelines; leveraged segmentation and testing to increase conversion efficiency.
  • Partnered with internal teams (product, care/localization, conversational marketing) to ensure message fidelity and regional adaptation, enabling scalable content reuse, and localized relevance.

Account Executive - Brand & Communication

MSL (Publicis Groupe)
New Delhi
03.2017 - 01.2019
  • Developed and executed integrated communication strategies for high-profile clients, including the Bill & Melinda Gates Foundation, GoDaddy, Antara Foundation, and Livon, aligning brand positioning with stakeholder objectives.
  • Produced high-impact organic content and analytics reports that informed client campaigns, and won new business pitches.
  • Gained hands-on experience in social listening, media relations, and integrated content planning, laying the foundation for multi-channel leadership.

Education

Post Graduate Diploma Programme in Integrated Marketing Communications -

Delhi School of Communications
01.2017

Bachelors in Journalism and Mass Communication -

Guru Gobind Singh Indraprastha University
01.2015

Skills

  • Brand & Growth Marketing - Brand strategy & Project Management Social Media Strategy PR & Media Relations GTM Planning AI Testing Agency Management
  • Content & Storytelling - Copywriting Influencer Marketing Community Building Creating Documentaries
  • Analytics & Tools - Tableau Meta Ads Mailchimp Salesforce Excel (Pivots/Macros) Canva AWS QuickSight

Awards

  • Won Silver for the #GoDaddyHustlers campaign, Mad Over Marketing 'Best campaign targeting MSMEs' category
  • Won Gold for '#GoDaddyHustlers' campaign, 'Best use of social media on an ongoing basis' category at the Velocity Awards, India
  • Won Gold for a co-branded campaign with Public Interest Registry, Indian Content Leadership Awards 2022 by InkSpell

Certification

  • Professional Certificate Programme in Digital Marketing from the Indian School of Business, accredited by AACSB

References

References available upon request.

Timeline

Brand & Marketing Manager

GoDaddy
01.2019 - Current

Account Executive - Brand & Communication

MSL (Publicis Groupe)
03.2017 - 01.2019

Post Graduate Diploma Programme in Integrated Marketing Communications -

Delhi School of Communications

Bachelors in Journalism and Mass Communication -

Guru Gobind Singh Indraprastha University

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Silvi Bucha