Sima Kang
Marketing Communications Specialist
Pune,MH
Summary
Dynamic marketing and communications professional with over 10 years of proven success in strategy development, customer engagement, and cross-functional collaboration within the Power Generation and Aftermarket sectors. Expertise includes crafting integrated campaigns, managing brand communication across digital and traditional channels, and spearheading customer-centric initiatives that enhance business growth and brand visibility in the Middle East and Africa. Proficient in analytics and marketing automation tools, with extensive B2B market insights spanning India and global regions, ensuring alignment of marketing strategies with overarching business objectives. Recognized for a collaborative leadership style and the ability to deliver impactful marketing solutions through thorough market research and effective brand positioning, consistently driving results while adapting to evolving market dynamics.
Overview
17
17
years of professional experience
2
2
Certificates
5
5
Languages
Work History
Senior Marketing Manager – Cummins India Distribution Business
Cummins India Ltd.
09.2019 - Current
- Implement and optimize digital marketing campaigns, including budgeting, and performance measurement.
- Oversee and manage marketing budgets, and financial tracking.
- Use data analytics to assess and enhance campaign performance; deliver findings to drive continuous improvement.
- Plan and execute virtual and in-person events to reinforce brand connections.
- Represent and uphold Cummins' brand standards across all communication and marketing touchpoints.
- Support talent development, and nurture supplier and stakeholder relationships.
- Work cross-functionally to ensure the consistency and success of marketing initiatives.
- Stay informed on industry trends, competitor actions, and customer needs to refine marketing strategies.
- Develop relevant and engaging messaging for web, social media, email marketing, and other customer-facing platforms.
- Monitor and track marketing communications projects and events; present insights and outcomes to key stakeholders.
- Lead the creation and execution of integrated marketing communication plans and assets by collaborating with stakeholders and subject matter experts.
- Developed and executed social media and marketing content strategies for Allied Products, supporting business growth and brand visibility across the Middle East, and Africa markets.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
Manager – Cummins India Power Generation Business
Cummins India Power Generation Business
09.2018 - 09.2019
- Developed and executed comprehensive marketing communication strategies across channels, supporting product launches, service campaigns, and dealer engagement.
- Accomplished multiple tasks within established timeframes.
- Created marketing collateral, including brochures, sales kits, technical literature, and branding materials, in alignment with global brand guidelines.
- Oversaw event planning and execution for product launches, customer visits, leadership meetings, and dealer conferences.
- Developed content for the website.
- Managed branding for Cummins and dealer facilities, ensuring a consistent visual identity across all touchpoints.
- Coordinated with global teams, regional stakeholders, and procurement partners to drive campaign success and optimize marketing spend.
Manager – Cummins India Power Generation Business, Marketing Strategy & Planning
Cummins India Power Generation Business, Marketing Strategy & Planning
06.2011 - 02.2017
- Developed and executed comprehensive marketing communication strategies across channels, supporting product launches, service campaigns, and dealer engagement.
- Created marketing collateral, including brochures, sales kits, technical literature, and branding materials, in alignment with global brand guidelines.
- Oversaw event planning and execution for product launches, customer visits, leadership meetings, and dealer conferences.
- Led digital marketing initiatives, including website content.
- Managed branding for Cummins and dealer facilities, ensuring a consistent visual identity across all touchpoints.
- Coordinated with global teams, regional stakeholders, and procurement partners to drive campaign success and optimize marketing spend.
- Monitored Customer Support Index and NPS, implemented feedback-driven solutions, and committed to service excellence programs.
- Key Highlights:
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Successfully managed launches for the QSK50, QSK95, and L8.9 engines.
- Delivered marketing support for the new range of CPCB-II compliant gensets.
- Played a key role in setting up Cummins Aftermarket Communications and associated processes.
- Completed Six Sigma training to support continuous improvement efforts.
Customer Service Associate
WNS Global Services (Aviva Life Insurance)
05.2008 - 06.2011
- Handled customer interactions and backend operations, ensuring prompt resolution of queries, and accurate data management.
- Supported quality control and reporting activities by generating daily, weekly, and monthly performance reports.
- Managed work allocation and collaborated with on-ground teams to improve service delivery and team productivity.
- Maintained a high level of product knowledge, providing accurate information to customers.
Education
MBA - Marketing
DY Patil Institute of Distance Learning
Pune08-2024
Master of Arts - English
Pune University
Pune 04.2001 -
Bachelor of Arts - English
Symbiosis College Of Arts And Commerce
Pune 04.2001 -
Skills
Eloqua marketing automation
Certification
Six Sigma Yellow Certification – Cummins
Areas of Expertise
- Strategic Marketing & Planning
- Digital & Traditional Campaigns
- Brand & Content Development
- Event & Conference Management
- Customer Experience & NPS
- Marketing Automation (Eloqua, Salesforce)
- Stakeholder & Vendor Coordination
- Budget Planning & Procurement
- Communication Strategy
- Campaign Performance & Analytics
Timeline
Senior Marketing Manager – Cummins India Distribution Business
Cummins India Ltd.
09.2019 - Current
Manager – Cummins India Power Generation Business
Cummins India Power Generation Business
09.2018 - 09.2019
Manager – Cummins India Power Generation Business, Marketing Strategy & Planning
Cummins India Power Generation Business, Marketing Strategy & Planning
06.2011 - 02.2017
Customer Service Associate
WNS Global Services (Aviva Life Insurance)
05.2008 - 06.2011
Master of Arts - English
Pune University
04.2001 -
Bachelor of Arts - English
Symbiosis College Of Arts And Commerce
04.2001 -
MBA - Marketing
DY Patil Institute of Distance Learning
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