Sima Modh

Key Responsibilities & Expertise:

• Identify, develop, and engage Key Opinion Leaders (KOLs) and Future Opinion Leaders (FOLs) for scientific and promotional programs.
• Facilitate speaker engagements and product evaluations to enhance clinical credibility and adoption.
• Develop and execute zonal and national-level marketing strategies aligned with overall business objectives.
• Manage event planning, including booth design, logistics, vendor coordination, and development of marketing collaterals.
• Conduct in-clinic branding and training initiatives to promote the premium product range and elevate product positioning.

Program Leadership & Development:

• Oversee the strategic direction and execution of ultrasound education programs across India.
• Lead the Echo School and RAD School initiatives, empowering clinicians with structured learning pathways.
• Design and implement focused educational modules to enhance clinical skills and promote best practices.

Stakeholder & KOL Engagement:

• Collaborate with top KOLs in India to build long-term strategic partnerships and scientific collaboration.
• Enable continuous education through focused CMEs and engagements to strengthen influence and program relevance.

Expansion & Impact:

• Drive regional expansion of ultrasound education programs to reach clinicians across urban and remote locations.
• Ensure programs contribute meaningfully to clinical practice advancement and improved patient outcomes across India.

As a Business Marketing Manager, I am responsible for driving the growth and success of the business through effective portfolio management, strategic initiatives, and marketing campaigns.
With a focus on driving sales enablement and functional alignment, I work closely with global and market counterparts to ensure the success of various initiatives. Through my expertise in business management and product management, I play a crucial role in shaping the company's direction and achieving its goals.

Experienced Clinical application specialist with a demonstrated history of working in healthcare industry.

Extended support to Marketing team for NPI Launch, training to KOLs/KOL development ,Branding strategy,Clinical Marketing.

Supports Account Managers by providing clinical decision support for products and solutions, including sales presentations, product demonstrations. Support and advise the sales force during customer acquisition.
Develop and execute winning clinical sales strategies to expand market share
Actively participate with sales team in coordinating and executing clinical evaluations, product demonstrations and presentations.

• Supports Account Managers by providing clinical decision support for products and solutions, including sales presentations, product demonstrations for Radiology, Cardiolology and OB/Gyn.
• Support and advise the sales force during customer acquisition.
• Improved customer satisfaction by promptly addressing technical issues and providing ongoing support for clinical applications users.