Simi Paleri
Bengaluru
Summary
Dynamic Associate Director of Product Marketing with expertise in GTM strategy, customer retention, and churn reduction. Proven track record in driving measurable growth and optimizing customer journeys. Dynamic product marketing leader with extensive experience in driving churn reduction and enhancing user engagement. Proven track record in optimizing customer journeys, resulting in reduced Time-to-Value and increased product discoverability.
Overview
21
21
years of professional experience
Work History
Associate Director Product Marketing
greytHR (Greytip Software Pvt Ltd)
Bangalore
05.2016 - Current
- Product-Led Growth (PLG) Strategy & Execution: Architected the company's core PLG framework, transforming the product experience into the primary engine for customer acquisition, expansion, lead generation and retention, driving a significant increase in self-service revenue.
- GTM Strategy & Revenue: Spearheaded the end-to-end GTM strategy and customer lifecycle, driving adoption, retention, and upsell, which resulted in a 20% uplift in feature adoption and a 15% growth in upsell revenue year over year.
- Retention & Churn Reduction: Designed and implemented a data-driven strategy to identify and mitigate high-risk accounts, successfully reducing customer churn by 5% within the first 12 months.
- Customer Journey Optimization: Owned the trial-to-retention journey, leading strategic in-app and email marketing campaigns that successfully cut the initial Time-to-Value by three days.
- Lead Generation: Managed and optimized the greytHR trial and freemium programs, consistently generating 250 qualified leads per month, and accelerating new opportunities from these segments.
General Manager | Product Marketing & Content
greytHR (Greytip Software Pvt Ltd)
Bangalore
02.2019 - 01.2022
- Support Efficiency: Partnered with the support team to optimize help documentation and knowledge base, directly reducing the Customer Support Turnaround Time (TAT) by 6 hours.
- Onboarding Acceleration: Developed effective onboarding flows and checklists for new users, which accelerated the time to first value realization by three days.
- User Engagement: Created targeted in-app help resources and content, resulting in a 50% boost in product discoverability and initial user engagement.
Senior Manager | Product
greytHR (Greytip Software Pvt Ltd)
Bangalore
05.2016 - 02.2019
- Defined and articulated the product vision and strategy for specific greytHR modules, aligning the roadmap with strategic business goals.
- Conducted extensive user interviews, market research, and competitive analysis; used this data to inform and prioritize the product roadmap.
- Drove cross-functional collaboration across engineering, design, and marketing teams, ensuring alignment on product goals for successful launches.
Manager | Contract Renewal
Oracle India
Bangalore
06.2012 - 05.2013
- Managed a high-performing team of 22 professionals, responsible for driving contract renewals and delivering exceptional customer experiences.
- Utilized data analytics to identify renewal opportunities and optimize renewal processes, resulting in improved customer success metrics.
- Developed and implemented process improvements in contract management, resulting in streamlined workflows and increased operational efficiency.
Asst Manager | L&D / Accounts Receivable
Genpact India
Bangalore
03.2005 - 05.2012
- Led the development and implementation of training programs, enhancing employee performance and engagement across multiple departments.
- Streamlined accounts receivable processes, resulting in improved cash flow and reduced outstanding balances through effective follow-up strategies.
- Collaborated with cross-functional teams to identify training needs, aligning employee development initiatives with organizational goals and strategies.
- Mentored junior staff in learning management systems, fostering a culture of continuous improvement and knowledge sharing within the team.
- Led a high-performing accounts receivable team, implementing strategies that optimized collections processes and improved cash flow.
- Provided mentorship and coaching to team members, fostering continuous improvement in process management.
Education
Product Management - Post Graduation
IIM-V
VisagSkills
- Product Led Growth (PLG)
- GTM strategy
- Revenue growth
- Customer retention
- Churn reduction
- Growth & Marketing
- Product Growth Marketing
- Lead Generation & Conversion
- Content Strategy
- Onboarding strategy
- User engagement
- Market research
- Data-driven insights
Timeline
General Manager | Product Marketing & Content
greytHR (Greytip Software Pvt Ltd)
02.2019 - 01.2022
Associate Director Product Marketing
greytHR (Greytip Software Pvt Ltd)
05.2016 - Current
Senior Manager | Product
greytHR (Greytip Software Pvt Ltd)
05.2016 - 02.2019
Manager | Contract Renewal
Oracle India
06.2012 - 05.2013
Asst Manager | L&D / Accounts Receivable
Genpact India
03.2005 - 05.2012
Product Management - Post Graduation
IIM-V