Simin Atkari
Thane
Summary
Senior Research Analyst with 3 years of experience in statistical analysis and data modeling. Expertise in multivariate techniques including regression analysis and structural equation modeling (SEM) using AMOS. Proficient in AI methodologies such as Bayesian Belief Networks (BBN) for predictive analytics. Strong skills in SPSS and R for data processing and visualization, delivering actionable insights to support strategic objectives.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Research Analyst
Nielseniq
Mumbai
01.2022 - Current
- Conducted research utilizing advanced methodologies and designs to address client issues.
- Employed path modeling with Bayesian Belief Network and Structural Equation Modeling for precise problem mapping.
- Demonstrated expertise in Latent Class Clustering and Regression using Latent Gold software.
- Analyzed business problems through key driver analysis, segmentation, and brand performance metrics.
- Influenced client decision-making by delivering timely analyses and actionable recommendations.
- Applied various techniques, including factor analysis and ANOVA, for robust data insights.
- Executed cluster analysis and significance testing to enhance segmentation strategies.
- Utilized different regression analyses, including logistic and ordinal methods, to drive informed business solutions.
Education
Master of Science - Statistics
Mumbai University
Mumbai04-2022
Bachelor of Science - Statistics
B.N. Bandodkar College of Science
Thane10-2020
HSC -
St. John The Baptist High School & Jr. College
Thane02-2017
SSC -
R.H. Ideal High School & Jr. College
Thane03-2015
Skills
- Statistical tools: R, SPSS, AMOS
- Data analysis: Regression, factor analysis, SEM
- Programming: SQL, R, Machine Learning
- Office applications: MS Office, advanced Excel
- Soft skills: Teamwork, communication, problem-solving
Academic Projects
- An Era of OTT
Investigating the impact of COVID-19 on the adoption of OTT platforms, analyzing socio-demographic factors, and identifying key drivers of consumer shift towards OTT services, develop predictive models for customer satisfaction levels, offering insights into changing media consumption patterns and factors affecting satisfaction in digital entertainment.
Certification
- R-Software – VPM’s Advanced Study Center (Feb 2019)
- Machine Learning – Guvi (Mar 2020), Unacademy (Feb 2022)
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
German
Beginner
A1
Timeline
Senior Research Analyst
Nielseniq
01.2022 - Current
Master of Science - Statistics
Mumbai University
Bachelor of Science - Statistics
B.N. Bandodkar College of Science
HSC -
St. John The Baptist High School & Jr. College
SSC -
R.H. Ideal High School & Jr. College
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