Simiran Raman

➢ Managing end-to-end performance and brand campaigns (Search, Display, Video, Social, App, and E-commerce) for numerous accounts across diverse verticals for top agency clients, including Chick-fil-A, Haleon GSK, ASDA, FIAT, Del Monte, Westpac bank, and ALDI supermarket chain.

Core Responsibilities:

• Planning, executing, managing, and optimizing biddable media campaigns for agency clients, consistently surpassing performance expectations.
• Responsible for leading strategy and efficient day-to-day management of assigned brands, with focus on innovation and consistently meeting client target KPIs.
• Showcase diligence, attention to detail, and adherence to agency best practices throughout the entire digital campaign lifecycle.
• Acting as primary point of contact for addressing Biddable Media challenges, adeptly resolving issues to achieve and surpass campaign goals.

• Google (On-Site) - Accenture, Gurugram
• ➢ Collaborated with small and medium businesses, providing assistance in developing digital strategies, particularly in Google Ads account management and optimization strategies.

Core Responsibilities:

• Oversee and scale up top-tier sales accounts, facilitating their outreach to potential users through the integration of Google's online products.
• Support clients in strategizing, managing, and executing comprehensive Google Ads campaigns, covering Search, Display, Remarketing, Google Shopping, Video, and App campaigns.
• Analyze and interpret analytical data to ensure quality and maximize return on investment (ROI) for clients.
• Enhanced brand visibility by creating engaging ad copy and keyword-targeted landing pages.

Google (On-Site) - Cognizant, Gurugram

• Managing daily operations of Search Engine Marketing (SEM), encompassing campaign planning, implementation, budget management, performance assessment, and optimization of paid search campaigns.
• Accountable for creating and auditing vendor ad copy for Pay-per-Click campaigns, conducting keyword research, estimating keyword traffic, and analyzing analytics data.
• Perform opportunity analyses focusing on ROI, spending, and branding for key clients, and pitch new product features to enhance performance.
• Maintain strong relationships with key platform partners such as Google Ads and Bing Ads, staying current on platform updates and new features available for advertisers.