Simmar Singh

Affiliate & Strategic Partnerships

• Scaled affiliate and partnership channels across demand with a focus on performance-led growth.
• Onboarded and managed a wide network of Digital agencies, publishers, brands, classifieds, and content partners.
• Strategized payout structures, KPIs, and budgets; launched API integrations for seamless lead flow and validation.
• Managed campaign execution, daily performance tracking, and invoicing coordination.
• Collaborated with internal teams to optimize lead quality, attribution, and return on spend.

Spinny Max Segment

• Headed marketing strategy for Spinny’s luxury car vertical, targeting high-intent HNI audiences in metro cities.
• Collaborated with SEM, CRM, SEO, Product, and Meta teams to build integrated campaigns.
• Drove lead generation through classified platforms and customized CRM journeys.
• Defined positioning, creatives, and media plans tailored to premium inventory.

Influencer Marketing

• Launched and managed influencer-led performance campaigns across Tier 2 cities.
• Collaborated with macro and micro creators to drive high-quality, regionally relevant leads.
• Aligned influencer content to Spinny’s brand values and campaign objectives.

Branding & Digital Promotions

• Executed year-round digital branding campaigns to boost awareness and recall for Spinny.
• Worked closely with platforms across categories like fintech (PhonePe), food delivery (Swiggy), real estate (99acres), and local search (JustDial).
• Negotiated campaign inventory, ad placements, and costing to maximize visibility within allocated budgets.
• Coordinated with platform teams for custom integrations, creatives, and post-campaign performance reviews.

• Led both sales and affiliate functions, managing direct clients, networks, and agencies to drive revenue growth.
• Owned end-to-end campaign lifecycle: onboarding, media planning, execution, reporting, and validation.
• Negotiated commercials and pitched campaigns across models (CPC, CPV, CPL, CPA, CPS, CPI).
• Strategized and executed influencer and offline marketing campaigns for brand visibility.
• Operated platforms like Trackier, Affise, Appsflyer, and Branch for campaign creation, tracking, and optimization.
• Maintained outstanding trackers for invoicing and ensured dispute-free cashback validation.
• Coordinated with cross-functional teams (deals, operations, tech) to streamline campaign delivery.
• Actively pitched digital inventory (space/property selling) to e-commerce merchants.
• Built and sustained strong industry relationships with stakeholders across the digital ecosystem.

• Handling Digital Agency and Networks proactively.
• Executed WhatsApp and email marketing campaigns with daily cashback offers.
• Coordinated with YouTube and Telegram influencers to deliver CPL/CPS campaigns.
• Prepared daily/monthly performance reports and lead validation trackers.
• Used CRM systems to maintain compliance and track customer data.
• Handled B2C accounts for bulk electronics, cosmetics, and grocery buyers.
• Planned and promoted high-performing cashback offers on the website.