SIMRAN
Rohini
Summary
Dynamic SEO Content Specialist with a proven track record at Aakash Educational Institute, driving organic traffic growth through strategic content creation and optimization. Expert in keyword research and content strategy, I excel in collaboration and communication, enhancing engagement across diverse educational topics while maintaining brand consistency and quality.
Overview
4
4
years of professional experience
Work History
SEO Content Specialist
Aakash Educational Institute
07.2024 - Current
- At Aakash, I contribute to the digital growth of the official website by creating and optimising high-quality SEO content across various categories including academic blogs, educational news, biographies, and institutional updates. I collaborate with the SEO and academic teams to ensure content aligns with curriculum standards while remaining engaging and search-friendly.
- Developed content for high-ranking blog posts, educational explainers, and admission updates.
- Supported key campaigns through on-page content strategies.
- Created and managed content buckets tailored to student segments (NEET, JEE, Foundation, etc.).
- Ensured timely coverage of trending topics in the education domain.
Associate - Content Marketing
Leverage Edu
12.2022 - 07.2024
- At Leverage Edu, I was responsible for scaling the website's organic presence from 4 million to 7 million monthly traffic by producing impactful SEO-led content. I worked on a wide range of educational topics such as scholarships, student accommodations, study-abroad finance, and university admissions.
- Created and managed editorial calendars for high-intent content categories.
- Collaborated with SEO teams to build interlinking strategies and identify keyword gaps.
- Worked with the team of graphic designers to align content for their campaigns, and website.
- Led the development of new landing pages, helping expand organic traffic and improve ranking positions.
- Maintained tone, structure, and compliance across 1000+ pieces of published content.
SEO Content Writer
Prymus Brandcom India Pvt Ltd
05.2022 - 11.2022
- Produced SEO-focused web copy, product descriptions, and blog posts for diverse clients.
- Worked closely with the SEO team and graphic designers to align content strategies with campaign objectives, ensuring quality, brand consistency, and higher search rankings.
Content Writer
MANTRA CARE
08.2021 - 04.2022
- Created engaging wellness and healthcare content tailored for websites, blogs, and social media platforms, addressing trending topics in fitness, nutrition, and mental health.
- Supported content marketing initiatives by conducting keyword research, optimizing articles for SEO, and ensuring alignment with digital strategy.
- Developed content in short and long formats based on industry standards for organic reach of the brand.
- Regularly edited content for clarity, accuracy, and consistency while upholding a professional and informative brand voice.
- Collaborated with healthcare professionals to produce credible, research-backed content, aimed at increasing health awareness and audience engagement across Mantra Care's digital channels and their other related websites.
Education
B.A (Hons) - Journalism
Kalindi College
Delhi05.2021
Class 2nd- 12th -
Mother Divine Public School
Rohini, Delhi03.2017
Skills
- SEO-Content Writing
- Web Content Writing
- CMS
- Google Analytics
- Social Media Content Management
- Communication Skills
- Keyword Research Analysis
- Technical Writing Expertise
- Email Marketing Campaigns
- Content Strategy Development
- Photography
- Adobe Photoshop
Languages
- Hindi
- English
- Punjabi
Timeline
SEO Content Specialist
Aakash Educational Institute
07.2024 - Current
Associate - Content Marketing
Leverage Edu
12.2022 - 07.2024
SEO Content Writer
Prymus Brandcom India Pvt Ltd
05.2022 - 11.2022
Content Writer
MANTRA CARE
08.2021 - 04.2022
B.A (Hons) - Journalism
Kalindi College
Class 2nd- 12th -
Mother Divine Public School
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