Simran Arora

• Managing a P&L of ₹17.5 Mn with a lean team of 2 members.
• Built Native’s hiring base from the ground up in South India, covering Hyderabad, Bangalore, Chennai, and Kochi.
• Established and nurtured partnerships with consumer brands across FMCG, FMCD, D2C, Media, Real Estate, and HoReCa sectors for leadership hiring.
• Engaged with 100+ HR Heads and CHROs across B2C, Tech, B2B, and Pharma industries.
• Led business development across 300+ clients, building long-term working relationships with 50+ clients in 2.5 years.
• Successfully placed CXOs in both legacy and high-growth start-up environments; managed complex and nuanced mandates.
• Conducted cross-sector talent mapping and built strong networks with professionals in Marketing, Sales, Operations, Supply Chain, HR, and General Management.

• Conducted white space mapping and developed a business model for expert health advisory services tailored to new mothers.
• Founded a private limited brand offering lactose-free food products for children, promoting healthy dietary options and the early benefits of veganism.
• Built an ARR of ₹2.5 Mn over 2 years before closing operations due to funding constraints and import disruptions during COVID-19 Wave 2.
• Led YouTube interviews with 30+ doctors and health experts during the pandemic, making critical health information accessible to parents.
• Built and managed an online community of 800+ first-time mothers, enabling knowledge-sharing on nutrition, mental health, fitness, lifestyle, and infant care.
• Organized 12 corporate workshops and 2 sales events featuring nutrition brands, maternity apparel, and wellness courses.
• Partnered with Surya Hospital (Mumbai) to offer early access to expert health advisory services within the community.

Key Campaigns: Korean & Regional Shows, Indian Music Festival, Social Nation (Stand-up Comedy)

• Spearheaded branding and performance marketing; developed CAC models for pilot and repeat viewership.
• Led end-to-end communication strategy for launch, sustenance, sequel, and promotional campaigns to grow both shows and the parent brand.
• Initiated brand partnerships for merchandising, immersive experiences, shoulder content, and in-show integrations—pivoting marketing into a revenue function and generating earned media worth ₹6 Mn.
• Designed and implemented the consumer marketing charter and go-to-market strategy for Viu India.
• Managed a content creation and media buying budget of ₹650 Mn per year, achieving significant economies of scale.
• Developed a consumer acquisition and retention model for the app, resulting in increased views per user.
• Collaborated with other OTT platforms, streaming services, and on-ground events to drive brand awareness and platform adoption.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Key Shows: Khatron Ke Khiladi, Jhalak Dikhhla Jaa, Comedy Nights, India’s Rising Star, Bigg Boss

• Refreshed channel strategy and brand identity to showcase the diversity and depth of Colors’ non-fiction content.
• Led Colors Golden Petal Club loyalty program, boosting viewer lifetime value and cultivating a base of brand evangelists.
• Countered viewership loss to IPL by deploying smart banner ads featuring live updates and highlight clips, reducing audience erosion.
• Oversaw branding, experiential marketing, and performance campaigns across SEM, Facebook, programmatic, and display advertising.
• Managed artist collaborations for key marketing integrations during shoot schedules.
• Developed and executed PR calendar; maintained strong relationships with advertising platforms, journalists, and media vendors.

Key Achievements:

• Achieved a 23% positive shift in consumer perception over six months as reported in Brand Track.
• Positioned Colors as the No.1 channel for Urban 15+ GRPs within the first quarter post-strategy refresh.
• Gained market share from Sony in Mumbai and Star in Uttar Pradesh.
• Mitigated IPL impact, reducing share dip from 13% in previous years to 8%.

Key Shows: Maharana Pratap, Hanuman, Porus (Fiction); Dus Ka Dum, Kaun Banega Crorepati (KBC) – 2 Seasons (Non-Fiction)

• Spearheaded the brand relaunch to revive declining viewership among Indian women and youth audiences.
• Developed the “partnership” ideology with CXOs to revamp brand identity and embed it into the brand ethos.
• Managed an ₹850 Mn marketing budget across TV, digital, and offline channels for new show launches and existing library promotion.
• Pioneered research by integrating TV-to-mobile technology (audio beacon) to enhance consumer segmentation and targeting.
• Earned a Cannes nomination for the innovative use of drones in the Hanuman show, generating significant pre-launch buzz.
• Led a cross-functional team that institutionalized innovation and creative ideation, setting new benchmarks for show marketing.

Key Achievements:

• Elevated market position from Rank 6 to Rank 3 within the category, successfully repositioning as a challenger brand.
• Increased female viewership share from 48% to 52%, aligning with category leaders.
• Extracted additional value worth ₹7 Mn through strong relationships with media vendors and agencies.

Key Shows: Mahabharat, Dance+, Satyamev Jayate | Distribution & BTL Budget: ₹1 Bn (UP Reach Plan)

• Pioneered first-ever disruptive advertising initiatives, including 3D print ads, Museum on Wheels, virtual wardrobe experiences, art sculptures as outdoor media, and 3D set virtual walkthroughs to promote mythological and marquee non-fiction shows.
• Set new industry benchmarks for show launches through innovative marketing strategies.
• Led cross-functional teams to execute annual brand events and managed celebrity endorsements and engagements.

Key Achievements:

• Delivered record-breaking show launches, with Mahabharat achieving an unmatched 8,445 TVT that remains unbeaten.
• Multiple Star Plus lead characters featured among the ‘Top 10 Characters of India’ in Ormax Reports.
• Executed “Nayi Soch” guerrilla marketing campaigns during IPL and drove 20+ cross-network channel promotions, enhancing brand visibility.

• Generated business worth ₹6 Mn, including that from Atomic Research Centre which further paved in-roads for government contracts.
• Structured a reseller franchise and introduced parallel products as line extensions.
• Invested in digital platforms like Ad words, GDN and affiliate marketing to generate leads.
• Achievements
• Added 7 clients (3 international) to the portfolio in a year’s time.
• Generated on average 2 leads per month in the range of ₹1-1.2Mn per deal.

• Identified key drivers and barriers of purchase intent for brands through test marketing in collaboration with other Nielsen divisions.
• Advised FMCG, OTC, and personal care brands on marketing mix strategies and new product development, including first-year sales forecasting for launches across multiple categories and countries.
• Managed three major client accounts—Unilever, Kraft Foods, and PepsiCo—from the Cincinnati office, leading a team of 9 junior and 2 senior analysts.
• Managed multiple high-priority projects simultaneously, ensuring timely completion of deliverables under tight deadlines.

Key Achievements:

• Oversaw an analytical portfolio worth ₹1,245 million
• Developed launch plans for over 50 brands within 2 years.
• Recognized as one of the “Youngest Potential Leaders” in April 2009 for outstanding team management and leadership.