Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Simran Bains

Noida

Summary

An Economics and Mathematics graduate with exposure to ecommerce marketplace, operations, supply chain, logistics and passionate about diversity & inclusion

Overview

7
7
years of professional experience

Work History

Key Account Manager

Decathlon Sports India
03.2024 - Current
  • Ecommerce Market - Place Manager on Quick Commerce Platforms - Zepto, Blinkit & Swiggy
  • Lead business for Zepto, Swiggy &Blinkit for Decathlon Sports India
  • Achieved >100% of topline targets by initiating exclusive details with QC channels, maintaining fillrates, monitoring category gaps & worked on forecasting accuracy
  • Set up operations for QC channels internally from shipping to delivering & managing returns at feeder warehouses
  • Achieved bottom line targets for QC channels by reducing operational costs - logistics costs/rejection costs/return costs
  • PNL management month on month by maintaining overall margins

Key Account Manager

Just Herbs - Marico
03.2024 - 12.2024
  • Ecommerce Market - Place Manager on Nykaa, Myntra, Purplle & Alternate Channels
  • Lead business for Nykaa, Myntra, Purplle & Alternate Channels for Just Herbs, Pure Sense & Coco soul
  • Achieved growth of 50% YOY across platforms - maintaining fillrates, investments & monitoring category
  • Achieved month on month primary & secondary targets for the brands
  • Analyzed sizing done regularly across platforms in order to understand the business trajectory

Key Account Manager

ESME Consumer Pvt Ltd
09.2022 - 03.2024
  • Ecommerce Market - Place Manager on Nykaa, Myntra, Purplle & Reliance
  • Lead business for Nykaa, Myntra, Purplle & Reliance for Blue Heaven & Nature’s Essence
  • Contribute to more than 75% of the entire ecommerce business
  • Achieved growth of more than 400% across platforms - by maintaining catalogue, investments and monitoring ROI
  • Onboarded Blinkit - as a quick commerce platform for Blue Heaven
  • Maintained expense month on month for overall PNL management
  • Achieved month on month primary & secondary targets across platforms
  • Catalogue improvement across platforms on a monthly basis - to maintain hygiene
  • Streamlined basic hygiene on myntra to help overall business grow 12 times YOY
  • Visibilities & investments taken on portals month on month and maintained ROI - to increase off takes
  • Focused on launching exclusives with portals to increase business
  • Increased AOV & ASP’s by 1.5x across platforms by launching virtual bundles
  • Analysed affinity of consumer to understand customer behaviour and launched virtual bundles
  • PNL management month on month by maintaining expense under 28%
  • Worked with Purplle to launch an ecom exclusive range which contribute to 30% of the overall business

Ecommerce Market Place & Supply Manager

Ekanek Networks
02.2022 - 09.2022
  • Ecommerce Market - Place Manager on Amazon, Flipkart
  • Streamlined improvement on Amazon.
  • Streamlining dispatches across FC’s Pan India.
  • Analysed best deals for Private Label brands on Amazon and enhanced conversions.
  • Achieved 28% sales growth from Feb to March.
  • Initiated Guwahati FC and reduced delivery lead time by 3 days to East.
  • Initiated Bangalore FC and captured pincodes for Karnataka, Tamil Nadu and Kerala.
  • Incorporated FBA’s across the country to reduce cost by 33%.
  • Conceptualised Bobo’s Brand on Amazon
  • Analysing Bobo Margin vis-a-vis Amazon Settlement.
  • Maintaining Margin % across platforms (Private Label and 2 external brands).
  • Introduced 8 Bobo Combos on amazon to increase customer traction.
  • Analysing sale, refund, area trends for campaigns on AMS.
  • Onboarding 3 brands on the Amazon Catalogue.
  • Inventory Management across platforms

Logistics Manager (North India)

Decathlon Sports India (Logistics)
07.2018 - 01.2020
  • Headed Logistics Team for North India and streamlined operations on human, economic and strategic parameters.
  • Coached and Mentored a team of 10 employees and devised career roadmaps.
  • Achieved 100% logistics KPI’s.
  • Incorporated Automation 4.0 in the function to enhance productivity.
  • Launched Decathlon Mangalore, devised SOP for stock implantation, and achieved 100% stock accuracy.

Operations Manager

Decathlon Sports India (Logistics)
12.2018 - 12.2018
  • Headed the Operations Team (inbound & inventory) and streamlined operations on human, economic and strategic parameters.
  • Coached and mentored a team of 35 employees and devised career roadmaps.
  • Synthesised FIFO strategies in operations and increased productivity by 5%.
  • Led the novel Ergonomics Project in the warehouse through the spring scissor lift trolley to achieve 100% of shipment KPI’s.
  • Performed inbound forecasting for inward stock movement for the highest space efficiency.

Education

Post Graduate Programme in Management and Liberal Arts (PGPM) -

The Vedica Scholars Programme for Women, New Delhi
01.2022

BA Prog - Economics and Mathematics

Lady Shri Ram College for Women, Delhi University, New Delhi
05.2018

Skills

  • Negotiation
  • PNL management
  • Team Management
  • Category Sizing & industry benchmarking
  • Forecasting
  • SAP PL4

Timeline

Key Account Manager

Decathlon Sports India
03.2024 - Current

Key Account Manager

Just Herbs - Marico
03.2024 - 12.2024

Key Account Manager

ESME Consumer Pvt Ltd
09.2022 - 03.2024

Ecommerce Market Place & Supply Manager

Ekanek Networks
02.2022 - 09.2022

Operations Manager

Decathlon Sports India (Logistics)
12.2018 - 12.2018

Logistics Manager (North India)

Decathlon Sports India (Logistics)
07.2018 - 01.2020

BA Prog - Economics and Mathematics

Lady Shri Ram College for Women, Delhi University, New Delhi

Post Graduate Programme in Management and Liberal Arts (PGPM) -

The Vedica Scholars Programme for Women, New Delhi

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