Summary
Overview
Work History
Education
Skills
Timeline
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Simran Khan

Noida

Summary

Dynamic and results-driven Marketing Head with 5 years of experience in the healthcare industry. Proven track record of developing and executing strategic marketing plans that drive growth and enhance brand visibility. Adept at leading cross-functional teams and managing multi-channel marketing campaigns.

Overview

6
6
years of professional experience

Work History

Marketing Specialist

TCS
Noida
04.2022 - 10.2024
  • Organized promotional events to increase brand awareness and customer engagement.
  • Developed marketing strategies for existing products, services and new product launches.
  • Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
  • Analyzed consumer behavior and market trends to create effective marketing campaigns.
  • Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
  • Monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels.
  • Collaborated with sales teams to align marketing strategies with sales objectives.
  • Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.
  • Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
  • Created proposals for service and product strategies based on marketing data.
  • Analyzed sales data to understand product performance and identify areas for improvement.

Marketing Head

Park Hospital
Faridabad
01.2019 - 03.2022
  • Developed and implemented comprehensive marketing strategies that increased patient acquisition by 20%
  • Led a team of 10 marketing professionals, overseeing all aspects of digital and traditional
  • Managed a marketing budget optimizing spend to achieve maximum ROI
  • Collaborated with medical staff to create targeted marketing campaigns for various departments
  • Develop annual brand plans; implement marketing strategies, campaigns and tactics to drive demand
  • Champion the development of a customer strategy that ensures a strong reputation, high visibility and commercial competitiveness
  • Develop relationships with key decision makers that can support formulary and protocol inclusion within targeted institutions
  • Proactively identifies relevant brand opportunities and risks, monitor and develop plans to convert results
  • Develop, recommend and manage the advertising and promotion budget and project timelines
  • Work with analytics to support product forecasting including TRx, sales and unit modeling appropriate for demand/ inventory management and performance measurement/monitoring

Education

Bachelor’s degree - Biotechnology MSc

Skills

  • Strategic Marketing Planning
  • Team Leadership
  • Digital Marketing
  • Budget Management
  • Market Research
  • Brand Management
  • Campaign Analysis
  • Communication
  • Project Management
  • Customer Relationship Management (CRM)

Timeline

Marketing Specialist

TCS
04.2022 - 10.2024

Marketing Head

Park Hospital
01.2019 - 03.2022

Bachelor’s degree - Biotechnology MSc

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Simran Khan