Simran Khandelwal
Content Marketeer
Bangalore
Summary
Results-driven Content Marketer with a proven track record of driving impactful campaigns and enhancing brand visibility. Proficient in crafting persuasive copy and executing strategies that consistently deliver measurable results. Experienced in managing end-to-end content processes, optimizing communication flow, and building brands from the ground up. Seeking to contribute dynamic communication and creative skills to elevate content marketing strategies.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Content Manager
Team Pumpkin
Bangalore
07.2023 - Current
- Executed strategies, increasing engagement and conversions by 20% for multiple brands.
- Secured partnerships with potential clients, driving 20% growth in business collaborations.
- Built brands from scratch, enhancing visibility with15% increase in brand recognition.
- Conducted regular content audits to identify gaps and redundancies in content.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
Senior Copywriter
EatClub
Mumbai
11.2022 - 02.2023
- Crafted persuasive copy for various channels, increasing customer acquisition by 25%.
- Collaborated with marketing team to develop creative concepts and campaigns to promote brand and increase customer acquisition by 25%.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Copywriter
Times Prime (Times Internet Limited)
Gurgaon
11.2021 - 10.2022
- Orchestrated strategies on Meta, Twitter, and LinkedIn, boosting brand engagement by 30%.
- Conceptualized and executed brand campaigns, contributing to 20% growth in brand recognition.
- Crafted versatile copy for short and long-form content, achieving 15% increase in open rates for digital ads and emailers.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Improved search result rankings with targeted SEO strategy.
- Improved click conversion rates with strategic creation of online advertisements.
Copywriter
ClearTax
Bangalore
04.2021 - 09.2021
- Crafted copies for social media, tailoring content for B2B, B2C, and SaaS audiences, resulting in 25% increase in engagement and 15% growth in followers.
- Authored emailers and press releases, achieving 20% improvement in reader response rates.
- Developed Keynote blogs, contributing to 30% increase in website traffic.
Education
Bachelor of Arts - Journalism Honours
Christ University
Bangalore 05.2017 - 05.2020
Humanities -
Loreto House
Kolkata 04.2015 - 04.2017
Skills
Brand StrategyStorytellingScript writingSocial media managementContent Strategy
Campaign Development
Multitasking
Copy editing
Websites
Timeline
Content Manager
Team Pumpkin
07.2023 - Current
Senior Copywriter
EatClub
11.2022 - 02.2023
Copywriter
Times Prime (Times Internet Limited)
11.2021 - 10.2022
Copywriter
ClearTax
04.2021 - 09.2021
Bachelor of Arts - Journalism Honours
Christ University
05.2017 - 05.2020
Humanities -
Loreto House
04.2015 - 04.2017