Summary
Overview
Work History
Education
Skills
Certifications
Timeline
Generic
Simran Mehrotra

Simran Mehrotra

Gurugram

Summary

A sales and marketing professional with 4 years of experience in Brand Management, Marketing, Product Life cycle Management, Customer Journey Mapping, Content Development, Go To-Market Strategies, Operational Excellence, etc with expertise in driving business growth, forging strong client relationships, and delivering innovative marketing solutions.

Overview

5
5
years of professional experience

Work History

Assistant Marketing Manager

Avis India
Gurugram
09.2023 - Current
  • Lead the redesign and development of Avis India's website & mobile app.
  • Designed and executed targeted customer communication strategies and journeys (Web & App Push, Emails, WhatsApp) to improve retention, engagement, and service uptake, resulting in increased bookings.
  • Worked exhaustively on CRM tools like MoEngage, Notify Visitors, GupShup, and WebEngage.
  • GTM strategy for Avis India's new service: Avis One.
  • Worked on 360-degree marketing avenues: digital ads (Google and Meta), social media, SEO, influencer marketing, OOH campaigns, and PR initiatives.
  • Strategized and executed promotional plans for key partners, driving mutual growth and expanding reach: ICICI Bank, DBS, Air India Express, Vistara, GrabOn, etc.
  • Preparation and analysis of customer data to identify behavior patterns, trends, and growth opportunities across markets.
  • Achieved a 23% increase in monthly rental bookings through data-driven marketing strategies and targeted initiatives.
  • Managed agency, partner, and stakeholder relationships.

Marketing Manager

Medulance
Delhi
04.2023 - 08.2023
  • Digital Marketing and Social Media: Executed campaigns to boost brand awareness, engagement, and conversions, while optimizing ROI through performance analysis and SEO collaboration.
  • Public Relations and Partnerships: Managed PR to enhance brand image, and secured partnerships with marquee events like ProPanja League, Zomaland, IPL 2023 (Delhi Capitals), and Zee TV’s Naya Bharat Chat Show, driving visibility and reach.

Assistant Marketing Manager

Cloudnine Group of Hospital
Bangalore
06.2020 - 03.2023
  • Managed the entire product lifecycle, from strategic planning and development, to launch, and continuous improvement.
  • Developed sales strategies, service blueprints, SOPs, and service models to enhance reach and market penetration by exploring new customer segments for at-home pharmacy delivery, lab sample collection, nursing services, ear piercing, and PCOD/PCOS reversal programs.
  • Implemented service reviews to enhance customer experience and manage grievances, while overseeing OP, IP, and sales teams to ensure efficient operations and customer satisfaction.
  • Implemented an effective management information system (MIS) for operations and transactional data, ensuring accurate tracking and analysis.
  • Analysis of sales patterns to identify opportunities for revenue growth, and optimize operational costs.
  • Worked on content and design development for hospital branding, digital campaigns, customer communications, OOH advertisement, social media, influencer initiatives, and other marketing hygiene tasks.

Education

MBA - Marketing

All India Institute of Management Studies
Bangalore
08-2021

B.Com - Commerce

Deen Dayal Upadhyaya Gorakhpur University
Gorakhpur
03-2019

Skills

  • Marketing Analytics
  • Marketing Growth Strategies
  • Customer segmentation
  • Marketing Budget Management
  • Online and Offline Marketing Communications
  • Design Ideation

Certifications

Executive Programme in Digital Marketing - Indian Institute of Management (Indore)

Timeline

Assistant Marketing Manager

Avis India
09.2023 - Current

Marketing Manager

Medulance
04.2023 - 08.2023

Assistant Marketing Manager

Cloudnine Group of Hospital
06.2020 - 03.2023

MBA - Marketing

All India Institute of Management Studies

B.Com - Commerce

Deen Dayal Upadhyaya Gorakhpur University

Similar Profiles

CREATE PROFILE
Simran Mehrotra