Simran Mhatre
Mumbai
Summary
Results-driven communications professional specializing in marketing, branding, and PR. Proficient in developing and executing strategic communication plans to enhance brand image and drive business growth.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Associate Account Executive
Adfactors PR
Mumbai
07.2023 - Current
- Managing diverse clients across FMCG, FinTech & Consumer Tech
- Developed a 360-degree launch plan for Mount Kailash, incorporating strategic PR efforts with digital marketing initiatives
- Suggested a launch campaign for XECH products, combining PR and digital amplification to maximize reach and impact
- Secured print & online coverage for Ring - Digital lending startup in Cat-A publications such as The Financial Express, MINT, News18, etc
- Drafted quarterly plans that combine messaging ideas, spokesperson positioning, digital campaign strategies, and detailed analysis of the previous quarter's performance
- Crafted Case Studies for Award Entries
- Won AFAQS Communicom Gold, Kaleido Silver & IPRCCA Gold for RING (BFSI, FinTech sector)– RINGing in Success.
Marketing Intern
CKK Retail Mart
Mumbai
06.2022 - 07.2023
- Conducted market research for various SKUs
- Successfully onboarded and managed agencies for social media management and website development, ensuring consistent brand messaging and effective online presence.
Assistant to Marketing Manager
CKK Retail Mart
Mumbai
08.2022 - 04.2023
- Assisted in research, packaging concept and marketing communication of newly launched product 'Jivanam Lentils’
- Ideated and developed the campaign ‘Ek Katori Daal’ for the Lentils SKU
- Responsible for stakeholder management for business development
- Led digital marketing initiatives, collaborating with social media and web development agencies to enhance brand and product visibility online.
Education
PGDM - Marketing
Vidyalankar School of Business
Mumbai06-2023
BBA - Logistics & Supply Chain Management
Institute of Logistics And Supply Chain Management
Mumbai06-2021
Skills
- PR
- Digital Marketing
- Branding
- Account Servicing
- Account Management
- Customer Relationship Management
- Strong presentation skills
- MS Excel
- MS Word
- MS Powerpoint
Affiliations
- Mumbai women’s team Professional Cricketer (2017-2021)
- Fitness Enthusiast: Regularly engage in strength training and fitness activities, maintaining a disciplined routine at the gym to promote physical and mental well-being
- Pop Culture Enthusiast: Love watching shows and movies, staying informed about the latest trends in pop culture
Accomplishments
· All India cricket championship winner (2016)
· Secured 2nd Rank in college for HSC examination
· 300m Bronze Medalist – Maharashtra State Level Athletics Championship
Certification
· Sports Marketing course from Coursera
· Digital Marketing course from Udemy
· Brand Management course from Udemy
· Google Analytics course from Google
· Managing Social Media with Public Relations course from Udemy
Timeline
Associate Account Executive
Adfactors PR
07.2023 - Current
Assistant to Marketing Manager
CKK Retail Mart
08.2022 - 04.2023
Marketing Intern
CKK Retail Mart
06.2022 - 07.2023
PGDM - Marketing
Vidyalankar School of Business
BBA - Logistics & Supply Chain Management
Institute of Logistics And Supply Chain Management
· Sports Marketing course from Coursera
· Digital Marketing course from Udemy
· Brand Management course from Udemy
· Google Analytics course from Google
· Managing Social Media with Public Relations course from Udemy
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