Simran Rigzin
Delhi
Summary
Marketing professional with over 4 years of experience in entertainment, technology, and consumer brands. Expertise in developing social-first campaigns, crafting content strategies, and delivering culturally relevant narratives. Demonstrated success in leading cross-functional teams and executing large-scale campaigns that leverage social and cultural trends for impactful results. Proficient in navigating fast-paced environments and collaborating effectively across product, creative, and growth teams.
Overview
4
4
years of professional experience
Work History
Senior Brand Manager
District by Zomato
Gurugram
08.2024 - Current
- Spearheaded social-first entertainment campaigns, achieving over 2 million app downloads and 6.5 million ticket sales, marking highest single-title impact on platform.
- Developed social content strategy and narrative direction across short-form video, reels, and digital activations.
- Reduced customer acquisition cost by 65% in three months through data-driven creative and audience segmentation.
- Collaborated with product, growth, design teams, and agencies to create integrated campaigns reflecting user behavior and cultural trends.
- Collaborated on culturally relevant content, including Rajinikanth's 50-year tribute film, generating over 1 million organic views and high community engagement.
- Conducted ongoing A/B tests on formats, copy, and visuals to enhance engagement and conversion rates.
- Managed end-to-end marketing campaigns from planning to execution across CRM, social media, and cross-category initiatives.
Growth Marketing Manager
Paytm Movies
Noida
03.2023 - 08.2024
- Executed integrated digital campaigns, resulting in 20% increase in monthly active users and 10.3 million ticket sales, a 23% improvement over benchmarks.
- Managed daily campaign operations for movies category across various social channels.
- Utilized performance metrics and audience insights to refine content, targeting, and channel strategies.
- Co-designed communication journeys for loyalty and retention based on user research findings.
- Revamped CST team communications to enhance user experience aligned with product objectives.
- Recognized as 'Rising Star' for significant contributions to engagement and revenue growth.
Management Trainee, Marketing
PhonePe
Delhi
08.2021 - 11.2022
- Partnered with over 50 top-tier merchants, generating transactions exceeding 1 crore in 3 months.
- Sustained 94% monthly active merchant rate through effective account management and engagement strategies.
- Collaborated with sales, analytics, and design teams to enhance merchant onboarding processes.
- Launched data-driven incentive program, increasing merchant quality and activation by 13%.
- Drove 62% increase in merchant transactions via targeted communication and feature adoption campaigns.
Education
MBA - Marketing
Indian Institute of Management Indore
06-2021
B. Com (Hons) - Commerce
Daulat Ram College, University of Delhi
06-2016
Skills
- Social & Creative: Content Creation, Brand Storytelling, Copywriting, Creator Collaborations, Cultural & Trend Insight
- Marketing & Strategy: Social-First Campaigns, Go-To-Market, Audience Insight, Campaign Management, Creative Briefing, Cross-Functional Collaboration
- Tools: Figma, Canva, Looker, Google Analytics, CleverTap, WordPress, MS Office, Slack
Timeline
Senior Brand Manager
District by Zomato
08.2024 - Current
Growth Marketing Manager
Paytm Movies
03.2023 - 08.2024
Management Trainee, Marketing
PhonePe
08.2021 - 11.2022
MBA - Marketing
Indian Institute of Management Indore
B. Com (Hons) - Commerce
Daulat Ram College, University of Delhi