Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Projects
Hobbies and Interests
Languages
Timeline
Generic
Simran Sethi

Simran Sethi

Mumbai

Summary

Public relations professional specializing in media relations and crisis communication. Demonstrated success in strategic planning and brand management, executing campaigns that significantly enhance brand visibility and reputation. Established strong client relationships in competitive markets, driving impactful results.

Overview

7
7
years of professional experience

Work History

Assistant Manager

Adfactors PR
Mumbai
05.2023 - 09.2024
  • Cultivated and sustained strategic relationships with key consumer, trade, and business media outlets, ensuring consistent and positive brand visibility across diverse platforms.
  • Led the creation and execution of compelling content for press releases, feature articles, newsletters, and other marketing collateral, aligning with the brand and its key objectives.
  • Developed crisis communication plans, effectively mitigating risk and managing reputational challenges in dynamic environments.
  • Orchestrated key speaking engagements for C-suite executives at leading universities and business forums, positioning the brand as a thought leader in the industry.
  • Directed the planning and execution of impactful product launches and campaigns, developing compelling narratives that resonated with key audiences and garnered significant media interest.
  • Worked with cross-functional teams to achieve goals and address issues related to the brand's products and services.

Assistant Account Manager

Concept PR
05.2022 - 03.2023
  • Created, supervised and implemented systems and processes for monitoring daily media coverage
  • Coordinated press releases and handled press inquiries for clients Anand Rathi Group, Practus & Arctic Council
  • Wrote engaging and successful press releases, opinion pieces, leadership quotes, soft profiles to help foster a positive corporate image
  • Cultivated strong corporate image and identity with clear branding via large format interviews, RBM's with senior client leadership
  • Trained fresh recruits strategies for successful client and media relations
  • Fostered positive relationships with key business journalists in national and trade publications

Public Relations Professional

The Good Edge
01.2021 - 11.2021
  • Developed comprehensive media outreach plans to increase visibility of organization in local, regional and national markets
  • Developed social media content to increase engagement and reach new audiences
  • Cultivated strong relationships with media representatives to secure widespread coverage for press releases and feature stories
  • Coordinated and facilitated daily tasks for MIrae Asset India, PGIM India MF, Mckinsey & Company, ICICI Lombard (Regional)

Account Executive

Adfactors PR Pvt Ltd
Mumbai
03.2018 - 01.2020
  • Monitored media coverage and produced detailed reports on daily basis
  • Collaborated with internal and external stakeholders to help identify key messages and create compelling content for press releases and other materials
  • Supported public relations managers with writing, researching, facilitated press conferences and other outreach events to raise visibility of clients
  • Pitched ideas for business development to executive team and gave in-depth presentations to clients using effective public speaking skills
  • Effectively coordinated and managed brands like Tata Sons & its Branded properties, TCS & IndusInd Bank

Education

Digital Marketing & Communications - Social media and Content marketing

Mudra Institute of Communications (MICA)
India
11.2020

Public Relations & Corporate Communications -

Xaviers Institute of Communications
Mumbai
03.2018

Skills

  • Media relations and crisis communication
  • Strategic planning and brand management
  • Social media strategy and content creation
  • Networking and lead generation
  • Client relationship management
  • Research skills

Accomplishments

  • Hiranandani Thane Green Marathon Finisher 10 Km - 75 minutes, 02/20
  • Hiranandani Thane Green Marathon Finisher 10 km- 89 minutes, 02/23
  • Hiranandani Thane Green Marathon Finisher 10 km- 79 minutes, 09/25

Projects

Scrutinised and proposed a case study on the digital go-to strategy for the rebranding of brand Protinex in India, 03/20 Formulated and presented a comprehensive case study on the Performance Appraisal system & functionality of Parle Company., 2017

Hobbies and Interests

  • Health & Fitness enthusiast
  • Yoga & Meditation

Languages

  • English, Native or Bilingual Proficiency
  • Hindi, Native or Bilingual Proficiency
  • Marathi, Full Professional Proficiency

Timeline

Assistant Manager

Adfactors PR
05.2023 - 09.2024

Assistant Account Manager

Concept PR
05.2022 - 03.2023

Public Relations Professional

The Good Edge
01.2021 - 11.2021

Account Executive

Adfactors PR Pvt Ltd
03.2018 - 01.2020

Digital Marketing & Communications - Social media and Content marketing

Mudra Institute of Communications (MICA)

Public Relations & Corporate Communications -

Xaviers Institute of Communications

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Simran Sethi