Simran Singh

Parallel – Silverpush

• Refactoring of Parallel, a system that handles activation/deactivation of ad campaigns on platforms such as Facebook and DV360 triggered by specific events.
• Codebase improved using TypeScript for better maintainability and performance.
• Distributed and scalable processing achieved via Redis Redlock, with a system architecture involving leader election (1 leader, 3 slaves) to balance task execution and prevent conflicts.
• Enhancements focused on system reliability, clarity, and scalability.

Auto Campaign Management (ACM) – Silverpush

• DV360 API integration using Python for automating campaign creation and updates, with multiprocessing for efficient parallel handling of campaign tasks.
• User Management module contributed, supporting role-based access control for:
  Super Admin
  Org Admin
  Org Users
• Dashboards built using Angular with close coordination with the design team to deliver a clean and user-friendly UI.
• Optimization sub-application (in React) enhanced through implementation of core business logic to evaluate and improve campaign performance.

Cosmic – Search Arbitrage and Performance Tracking.

Cosmic is a platform that enables search arbitrage ad creation by integrating multiple platforms and search providers, such as Tonic, Mnet, Facebook, and Taboola. It also includes a dashboard to track team performance across different regions.

My Contributions:

• Developing and improving ad automation features to streamline operations.
• Integrating multiple advertising platforms for better ad performance.
• Enhancing the dashboard for better insights into campaign performance.
• Using Angular, Python, and TypeScript to build a high-performance system.

SSM (Server System Manager):

SSM is a system that provides server access, monitors servers, APIs, and domains, and sends real-time notifications via Microsoft Teams and email when server thresholds exceed limits, or APIs become unresponsive.

My Contributions:

• Implementing new features to improve server monitoring.
• Optimizing performance to ensure efficient API and server tracking.
• Enhancing system reliability by improving logging and failover mechanisms.