Hi, I’m
Simran Singh
Bengaluru
Summary
Marketing Manager with 5+ years of experience crafting persuasive content for B2B SaaS brands. Skilled in developing high-converting copy for Google ads, social media, LinkedIn message ads, email campaigns, PR articles, case studies, and long-form storytelling. Strong background in HR-tech, Fintech, SaaS, and compliance-driven products. Blend creativity with data to write content that informs, engages, and converts. Adept at using SEO, JTBD principles, and value-based messaging to drive measurable marketing impact.
Overview
7
years of professional experience
Work History
StyleSavvySimranBengaluru
Content Creator & Freelancer
01.2025 - Current
Job overview
- Write high-engagement scripts, captions, and video narratives with a strong focus on brand storytelling and audience psychology.
- Develop persuasive copy for sponsored campaigns and product collaborations across beauty, fashion, and lifestyle brands.
- Plan and execute content calendars, analyze audience behavior, and refine messaging for stronger retention and conversions.
- Manage end-to-end content production, collaborating closely with designers and editors to maintain cohesive brand identity.
FynamicsBengaluru
General Marketing Manager
05.2024 - 12.2024
Job overview
- Independently managed the entire marketing function, leading the strategy, execution, and optimization.
- Led copywriting for all digital marketing channels: Google ads, landing pages, social media, email sequences, product messaging, and nurture campaigns.
- Wrote SEO-optimized blogs, performance-driven ad copy, and long-form thought-leadership content that improved search visibility by 65%.
- Crafted compelling content for brochures, product demos, sales decks, and customer communication workflows.
- Collaborated with designers to create cohesive, visually aligned marketing collateral.
- Analyzed campaign performance using Google Analytics and Search Console to refine copy for higher CTR and engagement.
- Landing pages, using keyword research and content optimization to enhance conversion rates and user experience.
AdonmoBengaluru
Manager - Client Solutions
05.2023 - 04.2024
Job overview
- Led cross-functional and cross-agency collaborations, building strong client relationships to drive lead generation and brand campaign success.
- Led a team of 6 Members for managing high value clients and upsell.
- Developed targeted copy for LinkedIn outreach, cold email sequences, and lead generation campaigns using JTBD-based positioning.
- Wrote ad copy, emailers, and landing page content increasing lead quality and campaign conversions.
- Created messaging frameworks, ICP-driven content, and value-proposition narratives for enterprise and mid-market clients.
- Delivered performance reports highlighting content insights, user behavior, and messaging adjustments.
- Collaborated with creative and design teams to ensure messaging consistency across formats.
Hostbooks LimitedGurugram
Marketing Manager
09.2022 - 04.2023
Job overview
- Produced marketing copy across web, email, PR articles, product decks, and social campaigns for a compliance-focused SaaS platform.
- Wrote detailed performance reports and messaging insights to support campaign optimization.
- Developed user-focused copy using JTBD principles for webinars, product updates, and sales enablement.
- Conducted competitor and market research to refine content strategy and brand narrative.
Simply Vyapar Apps Pvt LtdBengaluru
Social Media Marketing Specialist
07.2019 - 09.2022
Job overview
- Wrote scripts, captions, email campaigns, and social copy that increased engagement by 87%.
- Created messaging for paid LinkedIn and Meta ads, improving conversions across SMB and retail audiences.
- Collaborated with designers, video editors, and product teams to produce cohesive content aligned with brand voice.
- Supported content for YouTube Lives, webinars, feature announcements, and customer education material.
CleartaxBengaluru
Customer Relationship Manager
01.2019 - 06.2019
Job overview
- Worked for Cleartax Process, Outbound
- Presented demo of software in front of potential stakeholders
- Assisted the clients in filing GST returns and taxation documents
- Onboarded the CAs to Cleartax platform from other software
Education
MyCaptain
Digital Marketing Pro from SEO & Performance Marketing
06.2024
Orissa Engineering College
Bachelor's of Technology from Civil Engineering
01.2018
MyCaption
Content Creation & Monetization from Mastered Content Creation Techniques for maximize audience reach
03.2025
Skills
- Copywriting for SaaS
- SEO-optimized content
- Platform Management (Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube)
- Brand storytelling
- SEO for Social & Web Content
- Influencer Marketing & Ambassador Programs
- Google Ads & LinkedIn Ads copy
- Case Studies & PR Articles
- JTBD Value Proposition Messaging
- Webinar & Blog promotions
- Writing
- Editing
- Storyboarding
- Cross-functional collaboration
- MS Office
- Canva
- Google Ads & Analytics
- SEMrush
- Ahrefs
- Screaming Frog
- Meta Ads manager
- Hubspot/Zoho CRM
- ChatGPT & AI tools
- Hootsuite
- Trello/Notion
- Lemlist
- Capcut
- Adobe Suite (Basic)
- Wordpress
- Sprout Social
- LinkedIn Campaign Manager
Websites
Languages
English
Hindi
Odia
Personal Information
Title: Marketing Manager
Timeline
Content Creator & Freelancer
StyleSavvySimran
01.2025 - Current
General Marketing Manager
Fynamics
05.2024 - 12.2024
Manager - Client Solutions
Adonmo
05.2023 - 04.2024
Marketing Manager
Hostbooks Limited
09.2022 - 04.2023
Social Media Marketing Specialist
Simply Vyapar Apps Pvt Ltd
07.2019 - 09.2022
Customer Relationship Manager
Cleartax
01.2019 - 06.2019
MyCaptain
Digital Marketing Pro from SEO & Performance Marketing
Orissa Engineering College
Bachelor's of Technology from Civil Engineering
MyCaption
Content Creation & Monetization from Mastered Content Creation Techniques for maximize audience reach