Simran Tiwari
Senior Digital Marketing Strategist
Pune
Summary
Visionary Digital Marketing Manager with 8+ years' experience. Expert in leading projects from conception to completion, emphasizing success in a competitive digital landscape. Skilled in leveraging digital strategies, guiding cross-functional teams, and optimizing social media for brand awareness, engagement, and conversions. Digital marketing expert skilled in strategies, buyer persona, budgeting, forecasting, project management, and communication. Proven track record of global excellence.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Senior Digital Marketing Executive
Nihilent Ltd
11.2021 - Current
- Managed and led a digital marketing team to implement and develop global strategies
- Conducted various tasks including content strategy, executing paid ads on LinkedIn and Google Ads, and optimizing social media and website structure for on-page SEO
- Worked extensively on partner marketing and monitored traffic, conversions, and growth insights using Google Analytics and Search Console
- Increased social media platform performance success and retained diverse customers by collaborating
- Received recognition from leaders, clients, and partners for exemplary collaboration
- Enhance training procedures by developing talent pipelines and diversity metrics
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 65%
Senior Digital Marketing Executive
Automation Edge
05.2020 - 11.2021
- Oversaw website's organic performance, planned content strategy, coordinated with writers, analyzed competitors using Ahrefs, Semrush, Rankwatch, and HOTH, developed email and social media content, managed Google Analytics and Search Console reports, curated AdWords, Ad copies, engaged on Quora and Google Answering, researched, and identified websites for guest blogging, and conducted email outreach for blogging purposes
- Email Campaign Management and Analytics
- SEO And Content Strategizing
- Keyword Planning and Research
- Actively engaged in link submission activities through Medium and Forbes to increase blog reach.
Senior Digital Marketing Executive
Cloudmantra
09.2019 - 05.2020
- Supervised branding on social media platforms for LinkedIn, Facebook, etc.Developed monthly campaigns for email marketing
- Researched relatable content and shared it ahead to respective groups
- Managed Content Optimization and Creation, such as Quora and Google Answering
- Created monthly creatives for Company and Festival greetings
- Assessed and researched for clients' business-specific keywords to utilize the website through a keyword planner
- Monitored performance using Google Analytics
- Successfully increased content reach on all platforms
- Visibility of the Brand and Business
- Social Media and Website Strategizes.
Digital Marketing Executive
Aeron Systems
08.2018 - 09.2019
- Researched and developed custom meta descriptions and title tags in support of SEO strategies
- Analyzed keywords as per vendor website through keyword planner
- Tracked weekly and monthly reports for traffic and keyword performance using Google Analytics
- Managed digital marketing campaigns, including content creation, creative development, and website refresh
- Facebook ads creation and optimization
- Developed detailed social media strategies and execution plans that raised engagement, cultivated audiences, increased web presence, and enhanced brand awareness
- Enhanced engagement across social media platforms like Facebook, Twitter, Linked In, Instagram, etc
- International Lead into Business
- Brand and Strong ORM
Digital Marketing Associate
Century Soft
11.2017 - 07.2018
- Supervised and Performed tasks like SEO on-page, and keyword research, in addition to Canonical Issue Optimization
- Implemented 1/h2 & bold tags for Content Optimization
- Added title, description, & image alt meta tags for Meta Tags Optimization
- Facilitated URL Optimization and Image & Hyperlink optimization with alt tags.
Program Coordinator, Success Coach
Cartoon Bazaar
01.2017 - 10.2017
- Spearheaded re-marketing campaigns to display websites Ads to active customers who visited, shopped or added things to wish list
- Curated different ad copies for different audiences and were shown according to user’s response to site.
Program Coordinator, Success Coach
Bharat Goplani Photography
07.2016 - 07.2017
- Supervised Devised and created dynamic search Ad campaigns
- Researched for targeted audiences and platforms to showcase ds more frequently
- Optimized YouTube remarketing to display Ads as banner in between or within the videos.
Radio Jockey
Fever 104 FM
06.2010 - 06.2013
- Hosted and presented various radio shows
- Performed multiple tasks like- creating entertaining content for programs, selecting music playlists, and planning interactive segments
- Engaged with audience through phone calls, social media, and emails, and answered questions
- Conducted interviews with guests and celebrities to keep the content fresh and exciting
- Additionally represented the radio station at public events, concerts, and promotions, acting as a brand ambassador
- Successfully entertained and engaged the audience while creating a memorable experience for the listeners.
Education
Bachelor’s Degree - Computer Science Engineering
Nagpur University
Nagpur 07.2013 - 05.2016
MSBTE Diploma - Computer Technology Engineering
MTBSE
Nagpur 08.2010 - 05.2013
Skills
Digital Marketingundefined
Certification
Advance Digital Marketing, Lavenir Institute of Professional Studies
Timeline
Senior Digital Marketing Executive
Nihilent Ltd
11.2021 - Current
Senior Digital Marketing Executive
Automation Edge
05.2020 - 11.2021
Senior Digital Marketing Executive
Cloudmantra
09.2019 - 05.2020
Digital Marketing Executive
Aeron Systems
08.2018 - 09.2019
Digital Marketing Associate
Century Soft
11.2017 - 07.2018
Program Coordinator, Success Coach
Cartoon Bazaar
01.2017 - 10.2017
Program Coordinator, Success Coach
Bharat Goplani Photography
07.2016 - 07.2017
Bachelor’s Degree - Computer Science Engineering
Nagpur University
07.2013 - 05.2016
MSBTE Diploma - Computer Technology Engineering
MTBSE
08.2010 - 05.2013
Radio Jockey
Fever 104 FM
06.2010 - 06.2013
Advance Digital Marketing, Lavenir Institute of Professional Studies
Training in Software Testing- Manual and Automation testing, SEED Infotech Pvt. Ltd.
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