Excellent communication skills
Simran Yadav
Gurgaon
Summary
Dynamic and results-driven Content Marketing Professional with 5+ years of experience creating compelling content across multiple digital platforms. Skilled in SEO, content strategy, community engagement, and cross-functional collaboration, I thrive in fast-paced environments and excel at crafting content that drives organic growth and brand awareness. My expertise spans website content, social media ads, blogs, email campaigns, Whatsapp campaigns, social media, and video content.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Copywriter
Meritto
02.2025 - Current
- Lead content creation and execution for diverse platforms, including website, blogs, social media ads, email campaigns, and video content
- Develop and execute content strategies for Meritto’s communities (“EnrollymicsByMeritto” & “InsightbyMeritto”) to boost engagement and grow the number of certified professionals
- Collaborate with cross-functional teams, including graphic designers and videographers, to produce high-quality content for GTM (Go-To-Market) assets, case studies, and social media
- Apply SEO best practices to improve organic search rankings and increase website traffic
- Manage social media content calendar and work closely with video teams for content production
Senior Executive – Content Marketing
Tattva Wellness
11.2022 - 01.2025
- Managed content creation and optimization, including website, blogs, social media posts, Whatsapp marketing, and email campaigns
- Developed and maintained editorial calendars, ensuring consistent and timely delivery of content
- Led the production of video content, ensuring brand consistency
- Enhanced content strategies to align with SEO goals, improving search visibility and user engagement
- Contributed to product shoots and appeared in brand reels, further engaging with the brand’s audience
Content Writer
Zoutons.com
04.2021 - 08.2022
- Created SEO-driven content for Zouton’s platforms across India, UAE, and USA, including overviews and product reviews
- Researched and wrote daily content on the latest offers, discounts, and coupons, boosting website traffic and user engagement
- Collaborated with the SEO team to ensure all content was aligned with the latest SEO guidelines and best practices
Associate Content Writer
Paytm Mall
04.2018 - 04.2019
- Wrote blogs for Paytm Mall’s Vibe blog and created in-app content, push notifications, and captions for social media
- Produced SEO-focused content for product categories like fashion, beauty, home & kitchen, and electronics
- Collaborated with the content team to rewrite and optimize articles, ensuring they met SEO standards
Content Writer Intern
Times Internet (Times of India)
08.2017 - 02.2018
- Wrote SEO articles for the events section and contributed photo stories for TOI Books
- Conducted research and reworked articles for improved readability and SEO performance
- Assisted in reviewing and editing content for Write India Season 2
Education
Masters - English
Indira Gandhi National Open University (IGNOU)
01.2021
Bachelors - English Literature
University of Delhi, IP College For Women
01.2017
Senior Secondary - undefined
St. Thomas School, CBSE
01.2014
Skills
- Copywriting, editing, and review
- Consistent brand messaging
- Social media content
- Creative team management
- Marketing communications
- Content strategy
- Content curation
- Proofreading
- SEO
- Storytelling
- Digital marketing
Certification
Certification in French, Hans Raj College, University of Delhi
Technical Skills
WordPress, Google Search Console, Ubersuggest, Semrush, ahref, Microsoft Office Suite: Excel, Outlook
Software
Strong interpersonal skills & team collaboration
Time management & multi-tasking
Creative problem solving
Timeline
Senior Copywriter
Meritto
02.2025 - Current
Senior Executive – Content Marketing
Tattva Wellness
11.2022 - 01.2025
Content Writer
Zoutons.com
04.2021 - 08.2022
Associate Content Writer
Paytm Mall
04.2018 - 04.2019
Content Writer Intern
Times Internet (Times of India)
08.2017 - 02.2018
Senior Secondary - undefined
St. Thomas School, CBSE
Masters - English
Indira Gandhi National Open University (IGNOU)
Bachelors - English Literature
University of Delhi, IP College For Women
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