Simranjeet Kaur

Daily Tasks: Mentoring junior staff members, helping them develop their skills and advance in their careers. Encouraging open communication between team members by organizing regular meetings and fostering a healthy cross cultural dialogue. Working with international PR agencies and journalists to obtain coverage of key events. Continuously working towards strategies to increase the number of quality leads by choosing the right kind of demographics, optimization, email testing, and experimenting with ad creative work, bid strategies, audience targeting and placements. Creating visually appealing reports detailing campaign successes which were used internally by various departments. Also, responsible for acquiring relevant business leads and projects, if any based in India, as per the requirements.

Applied Skills: Digital Marketing, Investor Pitch Presentations, Marketing Analytics esp for Linkedin and Youtube, Strategizing and Re-purposing Content, etc

Daily Tasks: Executed business plans to further strengthen and maximize territory sales and profits - series of episodes/ posts uploaded on social media for direct interaction with students and parents looking for admissions. Also, counseled and changed the strategy of cold calling and cold emailing prospects, along with the other team members highlighting a few focus points to cover - online (video calling) and offline (1:1 interactions), example - Conducted a training session on "How to use the power of the first phone call ??" Had also arranged open discussions with teachers on how to make the school premises better after the 'new normal' guidelines were laid. Always updated with the market trends and competitor strategies (other schools in Noida).

Applied Skills: Strategic Planning and Execution, Social media planning and visualization, corporate communication, Insightful and Community Serving Leadership

Daily tasks: Worked closely with design and application development departments. Responsible to create and maintain marketing collaterals for sales presentations and client meetings - govt and private. Implemented strategic digital plans with advanced SEO content practices to drive company's vision for their brand. Major Clientele - Delhi Tourism, Rajasthan Tourism, HABA. Leveraged referral networking on a larger scale to promote business development - Law Consultants and Beverages Manufacturers. Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Applied Skills: Awareness of Brand Marketing vs Personal Marketing, Arranging digital photography shoots for Online Campaigns. CRM & ERP software - Salesforce and Hoot Suite, etc.

• Posted daily on all social media sites - Youtube Videos, IG, Facebook, Quora.
• Designed fliers to promote events and company updates.
• Created and posted to Teafloor's and BECCOS's website.
• Utilized WordPress to upload content, images and pages.
• Employed site manager tools to publish content and maintain professional looking web pages.
• Rewrote and reorganized site content to better position products and services.
• Added meta descriptions, keywords and image tags to increase clients' SEO presence by 40%.
• Digital Marketing and Videography.
• Franchise Closing for BECCOS - lead generation up to 8 Lakhs.
• Strengthened content through proofreading and editing.
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
• Presented clients with unique copy options based on overall marketing objectives - BlueNGreys - Worked with Ms.
• Kusha Kapilla for the same.
• (Budget 3 Lakhs).

• IndiGo, Delhi/Bangalore, Gurugram , Haryana.
• Maximized storage space by directing passengers in correct ways of stow luggage in overhead compartments and under seats.
• Facilitated communication between flight deck and cabin crew prior to and during flights to promote smooth operations.
• Followed company regulations and rules to promote safe environment for travelers and employees.
• Checked whether personnel completed required duties and responsibilities during respective shifts.
• Cross-trained shift staff in various tasks by rotating assignments on frequent basis.
• Oversaw maintenance of all required equipment and sent it out for required services.
• Inspected interior of aircraft prior to, during and after flights to make sure emergency equipment was in place.
• Operated in compliance with all airline and federal aviation regulations for complete compliance with safety and security procedures.
• Demonstrated proper use of safety equipment, including seatbelts to inform and educate passengers prior to takeoff.
• Answered passengers' questions and provided solutions to issues arising during flights.

• Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
• Managed competing deadlines with efficiency.

• Safecity - Red Dot Foundation, Online , Virtual.
• Analyzed and reported social media and online marketing campaign results.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Curated and segmented editorial content to increase engagement and channel growth.
• Increased customer engagement through social media.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.
• Devised strategies and roadmaps to support product vision and value to business.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.

• HRD Ministry (New Delhi) Content Management, Writing speeches, slogans, for various designated people in the HRD Ministry, web development, content creation and framing demographic reports for different states of India, accounting for different problems faced by each of the states.
• Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
• Tracked key metrics and developed spreadsheets and data models.
• Identified appropriate marketing channels and target customers for campaigns.
• Wrote engaging and successful marketing, advertising and website copy.

• Performed research and checked all facts to maintain high standard of journalistic integrity.
• Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
• Pursued and developed stories independently and for assignment, covering range of topics.
• Followed through on beat sources, contacts and leads to gather information for stories.
• Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.
• Provided on-air commentary for local radio and television stations.
• Used coordination and planning skills to achieve results according to schedule.

• Sociology Group.
• Ghostwriter Blogging – Subject Matter Expert (Sociology).
• Written up to 21 articles over a span of 3 months.
• Call Trendy and Yatra.com.
• Ecommerce Product Listings, Facebook ad Campaign.
• Written up to 12 blogs within 2 months - Travel Blogging.
• Bhumi Garments – Sony Lotto, Big Banana, Fu2m, Blue Saint (Amazon Brands).
• Web Content Development – Landing Pages, Sliders.
• Copywriting – All Social Media Captions and Ad copies.
• Organic Traffic Generation.
• Nishabd – Dog NGO based in Noida.
• Managing Complete Donation and other Ad Campaign – FB, IG.
• Videography.
• Creative Content Creation & Copywriting.
• RJ Associates Media – Travel Heights Magazine.
• Managing complete Magazine Publishing (with Guidance).
• Writing Cover stories and Feature Stories in the Magazine.
• Interviewing VIPs on Important day to day topics – Youtube.
• Working with ICBP, MoT, MoCA, etc.
• Worked on ‘Dekho Apna Desh Webinar' series by MoT.
• Running a successful Social Media Subscriber Campaign.
• Important news headliners and press releases – twitter.