Simran Manna
Summary
Results-oriented Campaign Manager with expertise in optimizing real estate marketing campaigns across multiple cities. Skilled in lead analysis, reporting, and driving high-quality conversions. Effective collaborator with a focus on client satisfaction and performance improvement.
Overview
5
5
years of professional experience
Work History
Campaign Manager
Magicbricks (Times of India)
07.2023 - Current
- Campaign Management: Managed and executed city-specific marketing campaigns across 3-4 cities, ensuring consistent lead generation and brand presence. Monitored and evaluated lead quality and quantity, ensuring alignment with client expectations and project goals. Regularly tracked lead generation metrics, including the number of leads, junk leads, and leads ready for property booking.
- Lead Analysis and Reporting: Compiled detailed reports on lead quality and quantity for clients, highlighting key metrics and actionable insights. Identified and flagged low-quality or junk leads, providing recommendations for improving lead filtering and targeting. Collaborated with the sales team to ensure effective lead follow-up and conversion into property bookings.
- Conducted regular audits: Conducted regular audits of leads to assess their quality and potential for conversion. Identified and flagged junk or low-quality leads, ensuring that only relevant, high-quality leads were passed to the sales team. Analyses lead data to track key performance indicators, including the number of leads generated, quality, and conversion rates. Client Communication & Stakeholder Management: Acted as the primary point of contact for clients, providing regular updates, and discussing campaign performance and optimizations.
- Operations & Integration Management: Took on additional responsibilities in operations, specifically managing integrations for marketing platforms and tools. Oversaw ticket management and resolved bugs, ensuring smooth operations and minimal disruptions to ongoing campaigns. Collaborated with technical teams to troubleshoot integration issues and streamline processes.
- Cross-functional Collaboration: Collaborated with sales, technical, and creative teams to ensure campaign success and operational efficiency. Provided insights to improve workflows and enhance overall campaign performance.
CRM Executive
Edukyu Pvt. Ltd.
07.2021 - 05.2023
- Addressed customer inquiries and resolved complaints, ensuring a positive experience.
- Handled escalated issues related to sales and service, swiftly resolving concerns to maintain satisfaction.
- Collaborated with the sales team to drive growth and foster development.
- Processed customer payments, managed exchanges, and facilitated timely refunds.
- Contributed to enhancing brand reputation by resolving customer issues promptly through CRM-supported communication channels.
- Ensured high levels of customer satisfaction through proactive strategies and efficient problem resolution.
- Responded to customer inquiries via calls and emails, providing detailed information on products and services.
Senior Education Counselor
Affinity Education Pvt. Ltd.
04.2020 - 06.2021
- Coordinated tutoring programs aimed at improving academic performance for students facing challenges.
- Assessed and recommended educational technology tools to support students in their pursuit of post-secondary education.
- Provided guidance on the college admissions process and scholarship opportunities.
- Analyzed student academic records to evaluate educational and career aspirations.
- Developed and implemented personalized student guidance plans to promote academic success.
- Collaborated with parents, school faculty, and social workers to address challenges and enhance student outcomes.
Education
Master of Arts - Political Science (Honors)
IGNOU
Delhi, India11-2024
Bachelor of Arts - Political Science (Honors)
Delhi University
Delhi, India05-2019
High School Diploma -
Bengali Sc. Sec. School.
Delhi, India04-2016
Skills
- Campaign Management
- Lead Analysis & Auditing
- Reporting & Data Analysis
- Sales Collaboration
- Cross-functional Teamwork
- Client Communication
- CRM & Integration Management
- Performance Optimization
- Data Entry
Hobbies and interests
- Content Creation
- Traveling
- Sketching & Painting
Timeline
Campaign Manager
Magicbricks (Times of India)
07.2023 - Current
CRM Executive
Edukyu Pvt. Ltd.
07.2021 - 05.2023
Senior Education Counselor
Affinity Education Pvt. Ltd.
04.2020 - 06.2021
Master of Arts - Political Science (Honors)
IGNOU
Bachelor of Arts - Political Science (Honors)
Delhi University
High School Diploma -
Bengali Sc. Sec. School.
Similar Profiles
KAJAL MISHRAKAJAL MISHRA
Campaign Manager at Magicbricks - Times of India groupCampaign Manager at Magicbricks - Times of India group
MONISH VORAMONISH VORA
Strategic Account Manager at Magicbricks Realty Services Limited (The Times Group)Strategic Account Manager at Magicbricks Realty Services Limited (The Times Group)
Sarthak SainiSarthak Saini
HR Intern at Times Group (Magicbricks)HR Intern at Times Group (Magicbricks)