Sindhuri Rao
Executive Leadership- Sales & Marketing- B2B Software Sales
Mumbai
Summary
Experienced B2B Software Management Leader with 18+ years of industry experience handling software sales and new account development. Has a proven track record of working collaboratively with sales, engineering & design teams to achieve goals, increase revenue gains, and improve sales cycle. Expert at working at the intersection of Sales, Design and Engineering. Has experience with setting up and managing teams at Vishleshan Software, Uxury, Robosoft Software Solutions, Knight Frank & Intelliswift Software. Has expertise in driving performance-based, KPI-driven campaigns for clients such as Practus/ MyCFO, Agribazaar, Social Alpha, Prompt Personnel, GMGR, CII, Netix Solutions, Kelloggs, Bulk MRO Industrial Supplies. Awarded as Google Women Techmaker Ambassador in 2023 for community role in driving more women towards success in emerging technologies. Detail-oriented with strong organizational skills. Ability to provide leadership and handle multiple projects simultaneously with a high degree of accuracy.
Overview
20
20
years of professional experience
9
9
years of post-secondary education
Work History
Practice Head: Pre-Sales & DT
Vishleshan Software
1 2019 - Current
- Heading the Presales Vertical at Vishleshan Software
- Conducted market research and competitive analysis to identify industry trends and develop effective strategies for pursuing new business opportunities in North America, US, Canada & UK markets.
- Identified prospects, nurtured them, closed deals while owning the sales cycle. Driving website traffic, Target in-market buyers with precision.
- Growing leads and opportunities using G2 Analytics. Unlocking the value of G2 Buyer Intent data to ensure which leads are ready to buy, where they are in their journey, and how to engage them.
- Developed and maintained a database of current and prospective customers to track sales performance & identify opportunities for growth
- Collaborated with cross-functional teams to win new business in the enterprise and digital products space
- Expertise in building demos, prototypes, PoCs, and creating well-defined SOWs for custom-made, fixed-cost software projects
- Experienced in Lead Gen, Lead Nurture, Inside Sales / Business Development in the India & US markets
- Robust experience in building a sales pipeline through effective prospecting, networking, and lead-generation activities for B2B digital products
- Track record of success, driving revenue growth against quota and increased profitability in the B2B software space.
- Exercised leadership capabilities by successfully motivating and inspiring others.
Consultant CMO
Uxury
01.2019 - Current
- Have expertise in driving performance-based, KPI-driven marketing campaigns for clients such as Practus/ MyCFO, Agribazaar, Social Alpha, Prompt Personnel, GMGR, CII, Netix Solutions, Kelloggs, Bulk MRO Industrial Supplies
- Have worked with MNC brands for year-long engagements and individual projects as well, with clear ROAS-based campaign results
- Provided digital marketing consulting services to clients from various sectors such as education, healthcare, e-commerce, and hospitality
- Managed and optimized ROI for online marketing campaigns using Google Ads, Facebook Ads, LinkedIn Ads, and other platforms
- Performed SEO audits and implemented SEO best practices to improve the organic ranking and visibility of the client's website
- Created and managed engaging social media campaigns across various channels such as Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Developed and executed email marketing campaigns using Mailchimp, Constant Contact, and other tools
- Monitored and analyzed the performance of digital marketing campaigns using Google Analytics, Facebook Insights, and other tools
- Provided regular reports and recommendations to the client on the campaign results and areas of improvement
- Developed a CRM system to track lead pipeline and marketing funnel, resulting in improved customer service and lead conversion rates
- Oversaw budget allocation and management for all marketing initiatives, maximizing impact while maintaining costefficiency.
- Provided mentorship to junior team members, cultivating their professional development paths within the company.
Senior Digital Strategist, Pre-Sales
Robosoft Technologies
01.2016 - 10.2017
- Led a team of 4 members for online customer acquisition, ROI measurement with Analytics
- My areas of expertise in this role included: Pre-Sales and solution design for potential customers
- (Key focus: Martech, Automation, Gaming & App Development, Fintech, F&B clients)
- Design and implement customized digital marketing strategies based on the client's objectives, budget, and target audience
- Marketing Funnel creation for B2B SaaS Clients
- Business Strategy, Solutions & PreSales
- Delivery Management
- Usability Testing and Interaction Design
- Building demos, prototypes, PoCs, and creating defined SOWs for custom-made software projects.
- Developed data-driven marketing campaigns for improved audience engagement and conversion rates.
- Leveraged advanced analytics tools to track progress towards goals, making strategic adjustments as needed to maintain momentum toward success.
- Improved user experience on client websites through responsive design, streamlined navigation, and informative content organization.
General Manager: Digital Marketing
Coldwell Banker India
05.2015 - 12.2015
- Led a team of 4 digital marketers in Digital Marketing initiatives, online customer acquisition, ROI measurement with Analytics
- Role included: Leveraging various channels to reach more of the right customers and nurture them
- Driving qualified leads, opportunities and impacting closures
- Specific Projects to enhance an investor/end user's experience with the brand.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Managed marketing budget development and reporting processes to track progress towards successful deal closures
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
Senior Manager, Digital Marketing: Real Estate
Knight Frank India
05.2013 - 04.2015
- Developed creative concepts and designs for a variety of projects, including websites, print collateral, and digital marketing campaigns
- Strategy for events such as Wealth Report launch, HNI World Launch & integration with Online Lead campaigns
- Collaborated with marketing team to launch successful POL email campaigns and other digital marketing campaigns that increased website traffic by over 25%
- Developed creative direction & managed team for print and digital marketing campaigns that increased brand awareness.
- Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.
- Evaluated vendor offerings critically to select the most appropriate partners for delivering desired results at optimal costs.
Global Marketing Manager
Intelliswift Software
06.2012 - 05.2013
- Supervised the development and implementation of digital marketing strategies for the company's online media platforms such as website, blog, social media, and email
- Created and managed online advertising campaigns using Google Ads, Facebook Ads, Instagram Ads, and other platforms
- Performed keyword research, competitor analysis, and SEO optimization for the company's website and blog
- Generated and curated engaging content for the company's social media channels such as Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Analysed email marketing campaigns using Mailchimp and other tools
- Tracked and analyzed the performance of digital marketing campaigns
- Directing consistent messaging across multiple touch-points to drive sales in US and India markets (Key focus: Automation, Gaming & App Development, Fintech, F&B clients)
- Strategic direction to teams, resource planning, marketing project management.
- Expanded global market presence by developing and implementing targeted marketing strategies.
- Developed comprehensive go-to-market plans for new products and services to drive adoption in target markets.
- Drove revenue growth in challenging market conditions by continuously refining and adjusting marketing tactics based on ever-evolving industry dynamics.
- Cultivated a high-performing team of marketers through effective talent acquisition, training, and performance management strategies.
Marketing & Design Manager
Tata Inyeractive, Nouvasys, Colliers International
04.2004 - 05.2013
- Skilled in SEM, social media, content marketing, email marketing, Google Analytics
- Certified in UX Research & UX/UI Design through IDF
- Expertise in online strategy & implementation of campaigns using LinkedIn Ads, FB Ads, Google Ads, Google Analytics, HubSpot, and Mailchimp
- Passionate about helping businesses grow their online presence and achieving their revenue goals, with trackable metrics.
Education
HubSpot Inbound Marketing Certification -
Hubspot
01.2022 - 05.2022
Google Analytics Individual Qualification - undefined
Google
01.2020 - 04.2021
Master of Business Administration (MBA) in Marketing - undefined
ITM Kharghar
01.2014 - 04.2016
Bachelor of Art & Design (BFA) - undefined
Sophia Polytechnic
01.2000 - 04.2004
Growthschool - undefined
Growth Hacking & Marketing
01.2023 - 05.2023
Skills
Business Development Strategies
Creativity and Problem Solving
Sales Leadership
UX Design & Information Architecture
B2B Product Marketing
Analytical and Critical Thinking
Sales Operations
Key Account Management
Business Development
Business-to-Business Products
Customer Relationship Management (CRM)
Portfolio Growth
Brand Revamp
Digital Marketing
Social Media Marketing
Direct Email Marketing
Performance Marketing
Google Analytics
Creative Design Management
Vendor Management
SEM & SEO
Establishing KPI Metrics
Details
Mumbai, 9326547731, sindhurirao@gmail.com
Awards: Google Women Techmaker Ambassador in 2023
Women TechMakers (WTM) is a worldwide program led by Google. Each year Google chooses women leaders who are passionate about empowering other women in emerging technologies. Today there are over 90 people in India, chosen as Google WTM Ambassadors, who represent companies across sectors in India. I am truly excited to be chosen as a Google WTM Ambassador, and this award has given me significant international opportunities to create influence.
Timeline
Growthschool - undefined
Growth Hacking & Marketing
01.2023 - 05.2023
HubSpot Inbound Marketing Certification -
Hubspot
01.2022 - 05.2022
Google Analytics Individual Qualification - undefined
Google
01.2020 - 04.2021
Consultant CMO
Uxury
01.2019 - Current
Senior Digital Strategist, Pre-Sales
Robosoft Technologies
01.2016 - 10.2017
General Manager: Digital Marketing
Coldwell Banker India
05.2015 - 12.2015
Master of Business Administration (MBA) in Marketing - undefined
ITM Kharghar
01.2014 - 04.2016
Senior Manager, Digital Marketing: Real Estate
Knight Frank India
05.2013 - 04.2015
Global Marketing Manager
Intelliswift Software
06.2012 - 05.2013
Marketing & Design Manager
Tata Inyeractive, Nouvasys, Colliers International
04.2004 - 05.2013
Bachelor of Art & Design (BFA) - undefined
Sophia Polytechnic
01.2000 - 04.2004
Practice Head: Pre-Sales & DT
Vishleshan Software
1 2019 - Current
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