Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sinduja G

Bangalore

Summary

Results-driven professional with over 9 years of experience in eCommerce vendor management and Key account management. Proven track record of building strong vendor relationships, optimizing operations, and driving revenue growth. Adept at managing cross-functional teams and collaborating with stakeholders to deliver exceptional client experiences. Passionate about leveraging data insights to enhance decision-making and deliver impactful results.

Overview

11
11
years of professional experience
3
3
years of post-secondary education

Work History

Assistant Brand Manager

Amazon Seller Services Pvt Ltd
07.2024 - Current
  • I identified a major shift toward cold-pressed oils accounting for 46% of category revenue by analyzing 15K oil ASINs and segmenting by type and variant. My insights led Saffola to enter the segment for the first time, launching five cold-pressed SKUs in May '25 based on my ASP and volume analysis.
  • Redesigned Oleev Pomace Oil tin packaging, reducing defect rate from 10.26% to 2.85% while ensuring regulatory compliance.
  • Drove 49% YoY growth for Anveshan at Jupiter '25 by executing a strategic creator connect and influencer campaign. Coordinated with brand and event teams to set up an engaging offline stall, amplifying reach through targeted Instagram content and on-ground visibility.
  • I identified a gap in the 2kg oats segment dominated by Quaker and led the launch of Saffola’s 2kg oats at ₹299 vs. Quaker’s ₹366. Post-launch, I secured prime visibility via Amazon’s 8PM ART deals, driving 20% MoM growth since the launch. The success strengthened Saffola’s trust and deepened collaboration.
  • During GIF '24, I swiftly identified a premium 5L Ghee SKU and secured a record ₹1,300 coupon, reducing the price from ₹9,299 to ₹7,999. This quick, high-impact move drove visibility and showcased my ability to act fast and deliver innovative solutions.
  • Within a month of managing the brand, I secured a ₹3L co-op for Breakfast Fest '24. The campaign drove 47% YoY GMS and 45% units growth, with standout performance in Honey (152% GMS, 205% units) and Oats (39% GMS, 41% units), showcasing strong execution and stakeholder management.

Vendor Manager - Personal Care Appliance

Electronic Bazaar
09.2023 - 02.2024
  • Managed top vendors of PCA (Personal Care Appliances) category such as BeatXP, Nureca, Healthsense which combined contributed to 30% of overall category Gross Merchandize Sales (GMS) with BeatXP alone holding 10% of the category GMS
  • End-to-End owned the vendor accounts - Onboarding, Selection, Margin, Pricing, Catalog Quality, Availability, Payments, Competition benchmarking
  • Increased the marketplace GV of P3P seller from 90% to 98% for BeatXP and 87% to 92% for Nureca while maintaining >98% for all other vendors
  • Improved and maintained availability above 95% across vendors
  • Reduced aging inventory of BeatXP from 5Cr to 3Cr by negotiating with vendor for RTV and liquidation support
  • BeatXP achieved 108% on Gross Merchandize Value in Great Indian Festival '23 without dilution in margin.
  • Negotiated and closed marketing support of 35L with Dr Morpen for The Great Indian Festival '23
  • Recognized by leadership team for closing high value ContraCOGS of 8Cr with BeatXP within a week of event closure

Category Manager

DealShare Pvt Ltd
03.2022 - 09.2023
  • Responsible for multiple functions pertaining to business: Selection, Catalogue Quality, Marketing, Business advice and Availability
  • Worked on profitability and improved the Net Margin from -2.4% to +0.7% for Karnataka and -1.6% to +2.0% for West Bengal without de-growth in sales within 2 months
  • Improved instock from 90% to 95% and planned inventory flow management to reduce over Inventory.
  • Increased GMV share of General Merchandize categories( Appliances, Home and Kitchen and Fashion) from 0.7% to 4% within 8months with strategic sourcing and marketing
  • Designed and launched a General Merchandize store on the App featuring Killer products with mix of high GMV and Net Margin% combination
  • Managed projects like sourcing products directly from local market vendors and listing them on platform.
  • Involved in selection, pricing strategy, marketing plan, analyzing customer feedback

Assistant Manager - ECommerce

Britannia Industries Pvt Ltd
10.2021 - 03.2022
  • Oversaw planning and execution of targeted sales and marketing strategies
  • Handled accounts like Milk Basket, Fresh to Home, etc
  • Developed pricing structures based on historical and current trends and competitor activities
  • Developed marketing plans to support department strategies
  • Customized promotional strategies to meet needs of different accounts
  • Optimized sales methods to best engage, acquire and retain customers
  • Analyzed sales reports to identify trends and update strategies.

Vendor Operations Lead

Amazon Distribution India PvtLtd
07.2019 - 10.2021
  • Onboarded new vendors and helped groom their business
  • Owned the Weekly Business Review Reports on Nil sales(ASINs not sold in last 30 days) and aging(stocks >90days of aging) for Beauty category
  • Reduced the Nil Sales of Beauty GL from 1.2% to 1% by closely monitoring NBB, Hazmat, etc
  • Maintained aging inventory below 4%(Vs Target of 5%) by highlighting the potential aging inventory to vendors on bi-weekly basis and getting RTV/liquidation support
  • Enrolled vendors in various marketing events such as sponsored Ads, banners, new launch promotions, brand stores, etc
  • Bagged additional COOP from Marico of 2.5% on their overall GMV on launching their Brand store. Similarly closed 3L Quarterly COOP with Godrej for Brand store on weekly banners
  • Increased the Gross Merchandize value by 105% of Medimix(AVA Care) QoQ by targeted marketing
  • Designed and launched a store on Home Page of B2B exclusively for COVID Essentials which includes handwash, sanitizer, disinfectants, etc

Sr. Vendor Operations Associate

Amazon Distribution India Pvt Ltd
03.2017 - 07.2019
  • Handled tier 1 and tier 2 vendors in Beauty category like Marico, Godrej, L'Oreal, Emami, Medimix,etc which combined contributed to approx 4cr monthly
  • Managed around 15 Vendors, built and strengthened relationships with new and existing vendors to drive revenue growth
  • Determined selection of products and display items for collections and promotional events by analyzing market data and identifying missing top selections every quarter
  • Coordinated with procurement team to maintained 95% above instock% across vendors

Seller Support Associate

Amazon Seller Services (North America)
07.2014 - 03.2017
  • Resolved seller inquiries promptly and accurately by researching account information and providing solutions.
  • Assisted sellers in North America with product listings, order processing, payments, returns, refunds, and other related issues.
  • Was specialized in managing FBA and 911 queue with an AHT(Avg Handling Time) of 10 mins
  • Worked on ANDON CORD tickets handling customers escalation on product quality and trained new hires on the process for handling ANDON CORD tickets.

Education

Bachelor of Science -

JYOTY NIVAS COLLEGE - AUTONOMOUS
05.2011 - 04.2014

Skills

Vendor Account Management

Timeline

Assistant Brand Manager

Amazon Seller Services Pvt Ltd
07.2024 - Current

Vendor Manager - Personal Care Appliance

Electronic Bazaar
09.2023 - 02.2024

Category Manager

DealShare Pvt Ltd
03.2022 - 09.2023

Assistant Manager - ECommerce

Britannia Industries Pvt Ltd
10.2021 - 03.2022

Vendor Operations Lead

Amazon Distribution India PvtLtd
07.2019 - 10.2021

Sr. Vendor Operations Associate

Amazon Distribution India Pvt Ltd
03.2017 - 07.2019

Seller Support Associate

Amazon Seller Services (North America)
07.2014 - 03.2017

Bachelor of Science -

JYOTY NIVAS COLLEGE - AUTONOMOUS
05.2011 - 04.2014

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