Sini Joseph

• Currently working as Freelance Content Creator providing services such as content writing, researching and proof reading for blogs, website articles and social media posts
• Develop visually appealing graphics and SEO-optimized content for social media, leading to higher engagement rates
• Implement editorial strategy aligned with business objectives to effectively enhance brand messaging and reach new audiences

• Led end-to-end planning and implementation of targeted communication strategies for multiple functions within organization
• Partnered with Marketing, Production, HR and other internal business units to deliver engaging content through newsletters, e-mails, social media and digital platforms.
• Led Campus Branding, Recruitment and Engagement initiatives with Tier1/2 Engineering and Business institutes including IITs, NITs & IIMs.
• Conducted Webinars and Guest Lectures with Industry experts and internal SMEs for Employee Engagement initiatives.
• Developed new processes and drafted HR-related policies to promote employee satisfaction.
• Recruited, mentored and supported new employees to facilitate cohesive work culture.

• Reviewed scripts for technical and business e-learning courses
• Created Corporate Presentations, Marketing Collateral and content for e-commerce websites for US and UK clients using SEO strategies

• Managed and sourced content for company's e-commerce website
• Planned and created content for corporate brochures and outdoor marketing campaigns including flyers, posters and banners
• Curated author profiles and conducted interviews with eminent writers including Arundhati Roy, Khushwant Singh and Gurcharan Das
• Wrote features and reviews of books, music albums and movies.

• Packaged, produced and scripted news bulletins, business bulletins and current affairs videos and programmes
• Prepared run-order for news bulletins, selected news items and headlines and supervised graphics input

TVI : News and Current Affairs channel of Business India Group, New Delhi

Role: Scriptwriter (News) and Bulletin Producer

• Reported, scripted and produced business, lifestyle and cultural news videos
• Voice-overs (Hindi and English) for news and documentaries