SINU SOMARAJA PANICKER
Automotive Professional
Kozhikode,Kerala
Summary
Dependable and dedicated automotive professional with over 18 years of diverse experience across multiple roles. Recognized for mentoring and training multidisciplinary teams while consistently meeting aggressive performance metrics. Committed to enhancing service center reputations by taking ownership of unique challenges and actively seeking opportunities to add value to every project. A proactive approach ensures exceptional results and fosters a culture of continuous improvement.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Franchise Development Manager
Cars24 Services Private
07.2025 - Current
- Developed and implemented franchise marketing strategies that significantly enhanced brand visibility and market penetration.
- Led cross-functional teams to streamline franchise onboarding processes, improving efficiency and reducing time to market.
- Cultivated relationships with potential franchise partners, resulting in a notable increase in franchise inquiries and interest.
- Conducted comprehensive market analysis to identify growth opportunities, aiding in strategic decision-making for franchise expansion.
- Facilitated training sessions for new franchise owners, ensuring alignment with company standards and operational excellence.
- Collaborated with sales and operations teams to optimize franchise support systems, enhancing overall franchisee satisfaction.
Branch Head
Popular Vehicles and Service ltd Maruti True value
12.2022 - 07.2025
- Business Development –new car sales through exchange of used cars
- Ensure Target achievement for sales through Exchange
- Responsible for Sourcing, Refurbishing and selling of used cars in the assigned territory at dealerships.
- Responsible for providing training to the dealer sales employees and evaluators on various aspects
- Responsible for providing inputs and guidelines on techno-commercial analysis of used cars
- Responsible for Refurbishment and Display Management of used cars
- Responsible for Customer relationship management in the assigned territory
- Responsible for maintaining P&L of the outlets.
- Led a team of over 20 staff members to optimize branch operations and improve customer satisfaction ratings.
- Developed and implemented strategic marketing campaigns, resulting in increased foot traffic and sales growth.
Retail Manager
Cars 24 Calicut
12.2021 - 12.2022
- Develop and implement sales & service plan for the centre to meet business objectives.
- Assist in planning & execution of micro marketing activities at ground level
- Planning and implement Operations procedures in the store to deliver the desired level of consumer satisfaction.
- Ensure the timely and reliable reporting of all daily, weekly & monthly KPIs
- Assist in planning & execution of micromarketing activities at ground level. Impart training to store staff and equip them with the skills to understand and fulfil consumer needs
- Responsible for hiring, training, and monitoring team member performance.
- Troubleshooting issues quickly & identifying scope of improvement to avoid any negative business impact
- Carefully monitoring team quality metrics to ensure great customer experience
- Responsible for the resolution of customer complaints and to assist in closings when necessary.
- Plan and implement Operations procedures in the store to deliver the desired level of consumer satisfaction
Sales Manager
Hercules Automobiles Intl Maruti
01.2020 - 11.2021
- Increased sales revenue by 15% through strategic planning and implementation of innovative marketing campaigns.
- Developed and executed sales strategies that targeted key customer segments, leading to a 12% increase in market share.
- Managed a team of 10 sales representatives, providing training and coaching to enhance their performance and achieve sales goals.
- Developed and implemented sales forecasting models to predict future sales trends and adjust strategies accordingly.
Customer Care / Logistics Coordinator
Thomson Mercantile & Marine LLC UAE
04.2018 - 12.2019
- Developed and implemented a transportation management system that reduced shipping costs by 10% and improved delivery times by 25%.
- Managed a team of 10 logistics specialists responsible for planning, coordinating, and executing all inbound and outbound shipments.
- Established and maintained relationships with key carriers and vendors to ensure competitive rates and reliable service.
- Established and maintained relationships with key carriers and vendors to ensure competitive rates and reliable service.
Head Customer Care
SS & MGF Group Hyundai India
05.2014 - 02.2018
- Developed and implemented a customer relationship management (CRM) system to streamline customer interactions, reduce response times, and improve overall customer satisfaction.
- Created and conducted training programs to enhance the customer service skills of the team, resulting in a 20% increase in customer satisfaction ratings.
- Analyzed customer feedback data to identify trends and develop targeted solutions to improve customer experiences.
- Utilized proactive communication strategies to identify and address customer issues promptly, preventing escalations and maintaining high customer retention rates.
Asst Customer Care Manager
India Garage Mahindra India
08.2013 - 02.2014
- Provided exceptional customer service to over 100,000 clients.
- Successfully reduced customer churn rate by 15% through proactive outreach and issue resolution.
- Monitored customer feedback and identified areas for service improvement.
Technician / Service advisor
Coscharis Group BMW/Land rover Nigeria
05.2005 - 01.2011
- Conducted vehicle inspections and provided recommendations for maintenance and repairs.
- Collaborated with technicians to develop costeffective repair solutions for customers.
- Provided clear and concise repair estimates to customers, explaining the details of the work to be performed.
- Developed and implemented a customer loyalty program, increasing repeat business and positive referrals.
- Provided exceptional customer service, resulting in a 95% customer satisfaction rating.
Education
MBA - Hr/Marketing
Bangalore University
B Sc - Physics
MG University Kerala
Skills
Leadership, coaching and mentoring – Ability to motivate and train others
Active listening
Excellent problem-solving skills
Negotiating skills that allow me to find the right deals that meets the needs of both customers and dealership
Extensive knowledge of vehicles, including the different options and packages that allow me to answer a wide range of questions from customers
Vast knowledge in BMW Technical & Non-Technical Service System such as ISIS, Autu, KDS, SAM with Key reader, Hyundai – GDMS, AMS, GSW
Capacity Planning System (BMW)
Programming & diagnosis of all BMW , Land Rover, Rolls Royce models
Franchise marketing
Onboarding processes
Customer relationship management
Sales forecasting
Training and development
P&L management
Franchise support systems
Customer satisfaction
Data analysis
Timeline
Franchise Development Manager
Cars24 Services Private
07.2025 - Current
Branch Head
Popular Vehicles and Service ltd Maruti True value
12.2022 - 07.2025
Retail Manager
Cars 24 Calicut
12.2021 - 12.2022
Sales Manager
Hercules Automobiles Intl Maruti
01.2020 - 11.2021
Customer Care / Logistics Coordinator
Thomson Mercantile & Marine LLC UAE
04.2018 - 12.2019
Head Customer Care
SS & MGF Group Hyundai India
05.2014 - 02.2018
Asst Customer Care Manager
India Garage Mahindra India
08.2013 - 02.2014
Technician / Service advisor
Coscharis Group BMW/Land rover Nigeria
05.2005 - 01.2011
B Sc - Physics
MG University Kerala
MBA - Hr/Marketing
Bangalore University