Siraj Rasul

• Managed company-level architecture, platform and data configuration processes and implementation protocols.
• Developed and implemented long-term strategic
• Maintained thorough understanding of all key and current technologies, platforms and trends.
• Directed eCommerce engineering team's complex project development and functionality objectives.
• Facilitated ongoing team development and growth through training and professional skills enhancement.
• Coordinated third-party vendors and client IT teams to seamlessly deliver effective solutions.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Recruited and hired experienced contractors to complete projects on time and within budget requirements.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Supervised marketing and planning activities to exceed eCommerce segment sales and margin goals.
• Increased sales and brand exposure by optimizing target audience reach.
• Developed insights on marketing campaigns to assess performance against goals.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Continually maintained and improved company's reputation and positive image in markets served.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Performed market segmentations, targeting and positioning for each product line.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Maintained complete database of files, contacts and project materials.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.

• Increased company revenue through marketing strategies.
• Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
• Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
• Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
• Managed partnerships and strategic business relationships
• Built productive relationships with industry partners to support strategic business objectives.
• Identified new revenue generation opportunities to maximize bottom-line profitability.
• Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
• Negotiated terms of business acquisitions to increase business base and solidify market presence.
• Established foundational processes for business operations.
• Updated business processes, products and team makeups to generate more business opportunities
• Made large-scale financial decisions and supervised company spending to reduce losses and maximize profits.
• Cultivated forward-thinking, inclusive and performance-driven company culture to lead innovations.
• Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.

• Negotiated terms of business acquisitions to increase business base and solidify market presence.
• Defined company roles and responsibilities to establish and enhance processes.
• Prepared annual budgets with controls to prevent overages.
• Formed senior leadership team through rigorous interviews and extensive candidate research.

• Developed strategic plans for day-to-day financial operations.
• Kept up-to-date and accurate funding accounts for internal departments, key programs and special projects.
• Recruited, interviewed and hired 30 employees and implemented mentoring program to promote positive feedback and engagement.
• Reviewed historical records, current operational data and forecasting information to identify and capitalize on system enhancement opportunities.
• Improved overall financial reporting by streamlining control processes and reporting structures.
• Supported financial director with special projects and additional job duties.
• Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports.
• Prepared internal and regulatory financial reports, balance sheets and income statements.

* Investor

* Planing to Expand Business via Online

* Planing to Expand Their Business to New market (UAE & USA)

* Investor

* Planning to Expand Business in UAE Via eCommerce (Amazon, Noon, Shopify)

• Complied with established internal controls and policies.
• Developed strategic plans for day-to-day financial operations.