Sirin Ghoosh
Kolkata
Summary
Results driven Influencer Marketing Manager with 9 years of experience building authentic brand partnerships and driving measurable growth through creative digital storytelling. Passionate about connecting brands with the right voices to create genuine impact and lasting engagement.
Overview
9
9
years of professional experience
Work History
Creator Manager
Recrd
07.2024 - 03.2025
- Build and maintain strong, positive connections with creators, ensuring open communication and mutual understanding to foster long-term collaborations.
- Oversee the planning and execution of campaigns, ensuring creators receive all the necessary resources and guidance to deliver content that aligns with the brand's goals and vision.
- Track and analyze the performance of creator-driven content across platforms, providing insights to optimize future campaigns and measure the impact on brand growth.
- Lead discussions and negotiate terms with creators to secure favorable agreements, making sure both parties are aligned on expectations and deliverables.
- Keep a finger on the pulse of the latest digital trends, social media algorithms, and creator culture to help inform strategy and ensure campaigns stay relevant and fresh.
- Developed engaging multimedia content for diverse platforms to enhance audience engagement.
- Collaborated with cross-functional teams to create innovative marketing strategies and campaigns.
Community Manager
Artisse AI
06.2023 - 02.2024
- Led cross-functional teams to successfully launch new products and services.
- Analyzed customer data to identify key trends and inform marketing initiatives.
- Oversee the creation of high-quality marketing content, including blog posts, videos, social media posts, and email campaigns, that resonates with our target audience.
- Plan and execute product launches, working closely with the product development team to ensure successful releases and user adoption.
- Stay up-to-date with industry trends and competition, conducting market research to identify opportunities and threats.
Community Manager
Rizzle
06.2022 - 03.2023
- Developed and implemented an online community platform that allowed for seamless communication and collaboration.
- Developed and implemented strategies to promote customer engagement and loyalty.
- Developed and executed community-building initiatives that increased customer loyalty by 20%.
- Organized and hosted several virtual events that resulted in a 15% increase in engagement.
- Developed and maintained a comprehensive database of resources and community members.
Senior Content Analyst
Glance
01.2020 - 05.2022
- Developed and managed relationships with key stakeholders in the community, resulting in increased engagement and participation.
- Grew the community by recruiting new members and encouraging content creation and participation.
- Developed and implemented a comprehensive social media strategy that increased brand awareness by 22%.
- Developed and implemented a customer service strategy to ensure prompt and accurate responses to inquiries.
Community Manager
Bytedance
04.2019 - 01.2020
- Created and managed a successful influencer marketing campaign, resulting in increase in downloads.
- Developed and implemented an influencer marketing strategy that increased brand awareness.
- Created and managed a successful influencer marketing campaign that generated new customer leads.
Social Media Manager
Ministry of IT & Communication, Ministry of Labour
06.2016 - 02.2019
- Curated news and gave inputs to designers for creatives and posted on social media.
- Managed Twitter trends for Ravi Shankar Prasad and posted on his account on a daily basis.
- Live Tweeted for Ravi Shankar Prasad's live events, press conference.
- Researched and Ideated content for Social Media Platforms such as Facebook, Twitter, Instagram, Youtube etc.
- Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly.
- Adapted design concepts to different media formats, including web, social media, print, and video.
- Leveraged social media platforms to increase brand awareness.
Education
PGD - Multimedia Journalism
Indian Institute of Journalism and New Media
06.2015
Certication - Product Management
Udemy
04.2024
Skills
- Social Media Management
- Influencer Marketing
- Community Management
- Product Management
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Dutch
Beginner (A1)
Timeline
Creator Manager
Recrd
07.2024 - 03.2025
Community Manager
Artisse AI
06.2023 - 02.2024
Community Manager
Rizzle
06.2022 - 03.2023
Senior Content Analyst
Glance
01.2020 - 05.2022
Community Manager
Bytedance
04.2019 - 01.2020
Social Media Manager
Ministry of IT & Communication, Ministry of Labour
06.2016 - 02.2019
Certication - Product Management
Udemy
PGD - Multimedia Journalism
Indian Institute of Journalism and New Media