Sirisha ACHANTA
Summary
- Accomplished leader with nearly 21 years of experience in sales and business development, branch manager in retail branch banking, and also acted as the primary EDI subject matter expert for banking processes, including payments, remittances, SWIFT messaging, and reconciliation.
- Excels in driving consistent growth in revenue, profit, and improving top-line and bottom-line performance of the bank by conceptualizing and setting up competitive sales strategies and processes with RBI guidelines and other statutory obligations.
- Maintained compliance with international banking standards (ISO 20022, SWIFT, SEPA, AML/KYC) in all EDI processes, and improved efficiency by creating reusable EDI mapping templates for formats like MT940, ACH, and NACHA.
- Liaised with internal teams (Finance, Risk, Compliance), and external partners to align EDI strategies with business objectives and regulatory standards.
- Key People Leader successfully led and motivated branch staff toward growth and success in the organization; created a clear and compelling view of the future through coaching and execution; and groomed the team with expertise on various facets, as per the requirements of the banks.
- Outstandingly successful in spearheading customer centric operations; resolved customers complaints /issues pertaining to the products; assessed the customers feedback & evaluated areas of improvement to tune up the business strategies
Overview
24
24
years of professional experience
Work History
Branch Manager
HDFC BANK LTD
01.2022 - Current
Branch Operations Manager
AXIS BANK LTD
11.2014 - 12.2021
Assistant Manager
ICICI BANK LTD
04.2011 - 08.2014
Deputy Manager
HDFC BANK LTD
11.2006 - 04.2011
PERSONAL LOAN SALES CALLER
HDFC BANK LTD
02.2002 - 11.2006
Education
Bachelor of Commerce -
MARIS STELLA COLLEGE
VIJAYAWADA03-2000
Skills
- Branch operations
- Stakeholder engagement
- Compliance management
- AI enablement
- Inventory control
- Customer relationship management
Accomplishments
- Contributed outstandingly towards improving the branch profitability by efficiently managing the operational functions and generated revenue of 150% in the first quarter
- Distinguished efforts towards improving the branch functioning and performance, as a result of which the Branch Score Card (BSC) always remained amongst top 3
- Achieved the revenue targets of the branch by managing HNI clientele, successfully selling financial products like mutual funds and insurance, and achieving success in daily branch banking operations.
- Competently handled the team, achieved outstanding results by implementing various motivational measures like incentives, training, etc., and developed action plans for the team.
- Distinguished efforts towards managing the complete branch operations with specific focus on Retail Banking and responsible for driving the overall profitability of the branch.
- Partnered with banks, clearing houses, and fintech firms to simplify EDI onboarding and integration, enhancing operational efficiency
- Leveraged AI to improve fraud detection, address anomalies, and apply predictive analytics across banking EDI workflows, increasing efficiency and accuracy.
KEY RESULT AREAS
- Supervising P&L of the branch; achieving corporate goals, short & long-term budgets, conceptualizing and executing strategic and operational plans for the branch for all round development of banks.
- Interfacing with clients for understanding their requirements & suggesting the most viable solutions/products and cultivating relations with them for customer retention & secured repeat business.
- Formulating the competent strategies with a view to penetrate new accounts & expand existing ones for a wide range of asset / liability products and services.Reviewing branch operations reports and ensuring compliance to banking rules & regulations; monitoring suspense/routing accounts managing & scrutinizing complete documentation of the branch.
- Acting as an escalation gate; addressing and resolving client queries/complaints pertaining to banking products which resulted in achievement of customer satisfaction matrices.
- Monitoring Operational performance of branch, ensuring branch is complaint on processes & achieve zero error transactions.
- Oversaw development of reusable EDI maps for banking formats (MT940, ACH, NACHA) to improve standardization and efficiency.
- Controlling operational risk for the branch by ensuring adherence to laid down processes & agreed TATS thereby increased customer satisfaction.
- Administering internal/external audit and queries, providing data; with compliance to regulatory & internal guidelines.
- Identifying training needs across levels through mapping of skills required for different roles & analysis of the existing level of competencies.
- Sustaining healthy business relations with major clients; ensuring maximum customer satisfaction and quality delivery as per customer norms.
Languages
Telugu
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Branch Manager
HDFC BANK LTD
01.2022 - Current
Branch Operations Manager
AXIS BANK LTD
11.2014 - 12.2021
Assistant Manager
ICICI BANK LTD
04.2011 - 08.2014
Deputy Manager
HDFC BANK LTD
11.2006 - 04.2011
PERSONAL LOAN SALES CALLER
HDFC BANK LTD
02.2002 - 11.2006
Bachelor of Commerce -
MARIS STELLA COLLEGE