Sivakumar Sinuvasan
Puducherry
Summary
Experienced professional with 18 years in pharmaceutical sales, recently completed a PG Diploma in Logistics and Supply Chain Management to transition into a supply chain career. Demonstrated expertise in operations, inventory management, and business development, with strong leadership and customer relationship skills. Proficient in data analysis, process optimization, and cross-functional collaboration, with hands-on experience in team management and enhancing supply chain processes. Excited to utilize skills and education to spearhead operational excellence and drive supply chain efficiency within a dynamic environment.
Overview
19
19
years of professional experience
Work History
Retail Sales Assistant
Primark
06.2023 - 01.2024
- Assisted managers in optimizing daily store operations, ensuring timely and efficient execution of inventory restocking and sales floor organization.
- Delivered excellent customer service, improving customers satisfaction through timely assistance and personalized service.
- Maintained Visual merchandising standards, ensuring store cleanliness and organization resulting in 20% improvement in customer shopping experience feedback.
- Managed stock transfer from storeroom to shop floor and ensured stock replenishment during peak hours.
- Actively contributed to collaborative work environment and cohesion.
- Answered questions about store policies and addressed customer concerns.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Maintained clean, organized store environment for an inviting shopping experience for customers.
- Contributed to a positive work atmosphere by consistently demonstrating a professional attitude towards colleagues and customers alike.
- Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
Regional Business Manager
Cipla Ltd.,
10.2021 - 10.2022
- Reviving business – Revived underperforming business by implementing tailored sales strategy to each HQ, optimized operations, built team resulting in 21% sales growth over previous year withing 6 months.
- People leadership – Led a team of 4 Area sales manager and 20 Sales representative, hiring and training new members, which boosted team performance and delivered 100% target achievement consistently.
- Customer Retention – Maintained strong relationship with key customers and accounts, increased prescriber base through strategic account management.
- Operational Excellence – Ensured operational excellence by streamlining regional business processes, optimized unproductive business base and improved overall efficiency.
Regional Sales Manager
Dr. Reddy's Laboratories
01.2014 - 09.2021
- Performance – Developed a high-performance culture by building a talented and motivated team and delivered over 100% across business base in multiple quarters.
- Achieved 20% increase in market share over 3-year period in high stake region, consistently meeting and exceeding sales target in multiple quarters.
- Conducted monthly performance reviews for critical HQs to understand gaps and guide the team for performance.
- People – Mentored and trained 36 members, helping 80% of them to achieve performance-based incentives through continuous development and coaching.
- Processes - As a process owner, ensuring the right process in place through self-demonstration, weekly monitoring, and review
- Customers - Increased Key customers engagement by 20% through regular fieldwork, setting benchmark for team performance and improving customer satisfaction. Strengthen key customer relationship by organizing more than 150 high quality academic marketing programs resulting in increasing customer base and improving performance.
- Business Stakeholders – Collaborated with cross-functional teams and distributors, improving supply chain collaboration, which reduced order fulfillment time significantly by 10% and enhanced product availability.
- Self-Development - Improving self-competencies to stay ahead of the competition, inspire team by role model through behaviors, attitude, and actions
- · Demonstrating and ensuring Values & Ethics of business and organization at the highest standard.
Area Sales Manager
Dr. Reddy's Laboratories
04.2010 - 12.2013
- Monitored and mentored a team of 5 medical sales representative ensuring sales target achievement for 3 years consecutively.
- Ensured daily sales calls improving it to 15% over previous years and timely ensuring key sales activities and marketing campaigns.
- Trained the team for strong in-clinic effectiveness by ensuring implementation of brand communication and activities leading to increase in prescriptions.
- Strengthened key customer engagement through personalized reach programs and visits.
- Managed relationship with distributors and purchase heads, ensured sufficient stock available at every accounts and retailers.
Professional Service Representative
Dr. Reddy's Laboratories
02.2005 - 03.2010
- ·Visiting clinics, hospitals, and institutions to meet Doctors and chemists daily as per visit frequency as laid down by the company norms;
- Detail the products, In-clinic dialogue with customers and quantitatively demand and generate prescriptions,
- making product availability in chemist and stockist;
- Do reporting on daily basis and execute marketing campaigns as per HO communication
Education
PG Diploma - Logistics and Supply Chain Management
Heriot-Watt University
02.2024
Master of Science - Microbiology
Bharathidasan University
01.2003
Post Graduate Diploma - Computer Application
Pondicherry University
01.2001
Skills
- Selling
- Marketing
- Data Analytics
- Persuasive negotiations
- Excellent communication skill
- Customer servicing
- MS Office proficiency and computer literacy
- Business management
- Strong Interpersonal skills
Hobbies and Interests
- Reading motivational, inspirational, and business-related books
- Traveling
- Cooking
- Cricket
Certificationsandassociations
- CIPS Student Member, Chartered Institute of Procurement & Supply
Timeline
Retail Sales Assistant
Primark
06.2023 - 01.2024
Regional Business Manager
Cipla Ltd.,
10.2021 - 10.2022
Regional Sales Manager
Dr. Reddy's Laboratories
01.2014 - 09.2021
Area Sales Manager
Dr. Reddy's Laboratories
04.2010 - 12.2013
Professional Service Representative
Dr. Reddy's Laboratories
02.2005 - 03.2010
Master of Science - Microbiology
Bharathidasan University
Post Graduate Diploma - Computer Application
Pondicherry University
PG Diploma - Logistics and Supply Chain Management
Heriot-Watt University
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