Sivaprasad M
Associate Product Manager
Chennai,TN
Summary
Diligent Associate Product Manager offering 1.2 years of industry success, including product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch prowess.
Overview
1
1
year of professional experience
6
6
years of post-secondary education
1
1
Certification
1
1
IEEE Research Paper Publication
Work History
Associate Product Manager
Mirketa Inc
Noida, Uttarpradesh
03.2020 - Current
- Worked as product owner/ product manager for two Salesforce CRM based SaaS products (Electronic Health Record (EHR) and Revenue Cycle Management (RCM)) for US Healthcare Market.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Managed two scrum teams to achieve more than 200 story points work in fiscal year 2020.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Liaised with clients to develop deep understanding of business needs and current market landscape.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Championed customer experience through expert analyzation and communication.
Program Analyst Trainee
Cognizant Technology Solutions
Bangalore, Karnataka
02.2018 - 05.2018
- Trained as programmer to work in video conferencing technology vertical to be full stack developer.
- Earned highest score in Unix, Java and SQL tech verticals to become batch topper among 45 trainees.
- Delivered and maintained scalable system architecture to support high-availability Internet site with various internal applications.
Education
MBA - General Management
Indian Institute Of Management Kashipur
Kashipur 07.2018 - 02.2020
Bachelor of Technology - Electronics And Communication Engineering
Amrita School Of Engineering
Coimbatore 07.2013 - 05.2017
Skills
Budgeting and Allocation
P&L Management
Client communication
Marketing and advertising
Product development
Brand development
Research and trend analysis
Strategic Planning
Budgeting
Staff Management
Brand Building
Program Management
Product Marketing
Accomplishments
- Conducted Rebranding exercise of the product which resulted in lead generation and client conversion.
- Implemented sentiment analysis on twitter reactions of demonetization using text analytics and NLP with R and Python, found out 62% positive reactions, 22% negative reactions and 16% neutral reactions.
- Analyzed change management scenario in the Indian IT Industry by objectively evaluating the effect of Artificial Intelligence and proposed an effective strategy.
- Calculated the effectiveness of various marketing channels and proposed a solution for small/medium businesses, found out that flyers and banners are effective for close proximity customers.
- Earned the Certified Excel Office specialist badge from Microsoft Corporation 2018.
- Published a research paper in AI designing, Institute of Electrical and Electronics Engineers (IEEE) 2017.
Certification
Microsoft Excel 2016 Specialist
Timeline
Associate Product Manager
Mirketa Inc
03.2020 - Current
MBA - General Management
Indian Institute Of Management Kashipur
07.2018 - 02.2020
Program Analyst Trainee
Cognizant Technology Solutions
02.2018 - 05.2018
Bachelor of Technology - Electronics And Communication Engineering
Amrita School Of Engineering
07.2013 - 05.2017