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Hi, I’m
Siva Prasadh G
Digital Marketing Strategist | B2B & SaaS Marketing | Growth & Demand Generation
Trivandrum,KL
Summary
Results-driven marketing leader with 8+ years of experience in B2B, SaaS, and digital marketing. Specializing in brand awareness, demand generation, and campaign optimization. Excels in crafting and executing data-driven strategies to enhance visibility, drive engagement, and maximize ROI. Skilled at managing cross-functional teams, overseeing multi-channel campaigns, and leveraging insights to refine marketing approaches. Passionate about scaling marketing operations, optimizing websites, and fostering brand growth in competitive global markets.
Overview
8
years of professional experience
2
years of post-secondary education
6
Certifications
3
Languages
Work History
Wall Street Exchange
Digital Marketing (Media Specialist)
09.2021 - Current
Job overview
- Strong expertise in conceptualizing, implementing and monitoring end-to-end strategies for digital campaigns to establish successful brand awareness and achieve significant annual growth and profit
- Proven track record in analysing and interpreting key metrics to generate significant increase in social media reach, conversions, web traffic, and ROI
- Drove lead generation initiatives through the creation of highly targeted landing pages and conversion-optimized online advertisements.
- Grew social media engagement on Facebook and Linkedin by an average of 200% within the 6 months
- Identified and executed improvements for processes, content, and lead generation
- Manage a team of content writers and oversee the creation and distribution of high-quality content for the company's website and social media platforms
- Conducted extensive research on various topics to create high-quality blog posts, articles, and social media content
- Identified a new auto-posting solution to cut social media time spent by 35%
- Conducted market research to identify target audiences and optimize marketing efforts.
- Evaluated campaign performance using Google Analytics, providing actionable insights for continuous improvement efforts.
- Contributed to the company''s overall growth strategy with innovative ideas and initiatives that improved brand positioning in competitive market sectors.
- Increased customer engagement by creating compelling social media content, including blog posts, videos, and graphics.
- Improved sales funnel by crafting persuasive copywriting for web pages, email sequences and ad creatives tailored specifically towards target customers'' pain points.
- Trained junior team members in digital marketing best practices to improve departmental skillsets and productivity levels.
- Managed a AED 172,500 marketing budget, ensuring efficient allocation for advertising and PR campaigns.
- Successfully launched Colors TV campaigns, improving brand recognition by 6% in the Middle East.
- Used various market research tools and techniques to gather, analyze and interpret data.
Hakuna Matata Solutions Pvt. Ltd
Senior Digital Marketer
09.2016 - 09.2021
Job overview
- Provided regular reporting to key stakeholders on the progress of projects and the effectiveness of content development workflows
- Increased website traffic by implementing effective search engine optimization strategies.
- Lead development and strategy for brand's social media properties, such as Twitter, LinkedIn, and Pinterest
- Play key role in promoting brand's online presence through management of social media accounts
- Provided market research, forecasts, campaign results, and consumer trends
- Spearheaded demand-generation campaigns, aligning marketing tactics with overall business goals.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Collaborated with product development and content teams to establish consistent brand messaging.
- Optimized website performance through SEO enhancements and data-driven improvements.
- Monitored industry trends and competitor activities to adapt marketing strategies proactively.
Education
University of MadrasChennai, India
MBA from Marketing
01.2020 - 12.2020
University of MadrasChennai, India
Bachelor of Arts from Computer Applications Development
04.2016 - 12.2016
Skills
Marketing Tools: SEMrush, Sprout Social, Buffer, Talkwalker, Hootsuite, Google Trends
Certification
Inbound Marketing Certified - HubSpot
Software
Photoshop
Screaming Frog
Google analytics
Adobe Analytics
Timeline
Digital Marketing (Media Specialist)
Wall Street Exchange
09.2021 - Current
University of Madras
MBA from Marketing
01.2020 - 12.2020
Senior Digital Marketer
Hakuna Matata Solutions Pvt. Ltd
09.2016 - 09.2021
University of Madras
Bachelor of Arts from Computer Applications Development
04.2016 - 12.2016
Inbound Marketing Certified - HubSpot
Meta Certified Media Planning Professional
LinkedIn Certified Marketing Insider
Growth Hacking Foundations - LinkedIn
Google Analytics Certified Professional - Basic/Advanced
Digital Marketing Certified - FITA Academy, Chennai
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