RAGAVI A
Coimbatore
Summary
Dedicated in digital and performance Marketing platform with more than 9 years of professional history meeting up company goals utilizing consistent and organized practices. Skilled in working under different platform and adapting to new situations and challenges to best enhance the organizational brand.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Engineer - Technology
Verticurl (A WPP company)
Coimbatore
10.2014 - Current
- Designed, implemented, tested, and maintained various automated systems including Marketo, Oracle Eloqua, HubSpot, and Adobe AEM.
- Worked on marketing automation and campaign assets development with MobileIron, Wood Mackenzie, Mirakal, Hitachi, Adobe, Lenovo, Suse, Markets and Markets, and 3M.
- Analyzed, designed, built, tested, and delivered demand generation in lead nurture programs, On24 campaigns, Event campaigns, Webex event and other type of campaign for various clients using Oracle Eloqua and Marketo.
- Designed and developed visually appealing, user-friendly responsive email templates and landing pages, significantly boosting email campaign success and enhancing engagement with the target audience.
- Developed and automated reports and dashboards tailored to client requirements, streamlining workflows and reducing repetitive tasks.
- Oversaw full-cycle execution of campaigns in Marketo, Eloqua, and HubSpot, including setup of emails, forms, and landing pages; executed targeted nurture and lead scoring initiatives, and utilized A/B testing and audience segmentation to optimize performance and refine strategies based on data-driven insights.
- Led client calls with clear communication and structured guidance, addressing concerns and resolving issues promptly, while maintaining detailed records of decisions and action items to ensure smooth project progression and accountability.
- Ad Creation and Strategy : Developed and managed diverse ad campaigns across social media platforms, provided strategic suggestions for new ad creation to attract more clients, and focused on lead generation efforts in platforms like Google, LinkedIn and Yahoo.
- Tracked and reported on marketing campaign performance, optimized campaigns using insights, created and deployed engaging social media ad interacted with target audiences, and enhanced reach with strategic ad placements. Optimized social media channels and web pages for improved SEO and usability, and managed digital projects from conceptualization through implementation and live monitoring to ensure successful execution and performance.
Education
MBA - HR and Finance
Dr.G.R. DAMODARAN College of Science
Coimbatore07.2014
Bachelor of Commerce - B.Com
PSG Collage of Arts And Science
Coimbatore07.2012
Skills
- HTML
- CSS
- Bootstrap (Basic)
- Campaign Management
- JIRA
- Wrike
- Zoho Projects
- Team building
- Communication skills
- Leadership (Handing project individually)
- Deadline Management
- Technical reporting
- Team Leadership
- Training and mentoring
Certification
- Marketo Certified Expert
- Oracle Cloud Infrastructure 2023 AI Foundations Associate
Accomplishments
· Raising Star Award
· Stand out performer
Affiliations
- Proactively embraced the challenge of learning new digital media platforms within the organization, including LinkedIn, Google, and Yahoo ad creation, to stay ahead of emerging trends and contribute to the company's digital marketing capabilities.
- Took the initiative to handle projects independently, achieving high deployment success rates and ensuring effective execution, resulting in client appreciation.
Projects
- MobileIron - Marketing automation with campaign assets development team Leadership
- Wood Mackenzie & Mirakal (Ad hock)- Marketing automation with campaign assets development.
- Hitachi (Ad hock) - Marketing automation with campaign assets
- Adobe - Marketing automation with campaign assets development
- Lenovo - Marketing automation with campaign assets development and team Leadership
- Suse - Performance Marketing and team Leadership
- Markets and Markets (Ad hock) - Performance Marketing and Marketing automation
- 3M - Marketing automation with campaign assets development and team Leadership
Timeline
Senior Engineer - Technology
Verticurl (A WPP company)
10.2014 - Current
MBA - HR and Finance
Dr.G.R. DAMODARAN College of Science
Bachelor of Commerce - B.Com
PSG Collage of Arts And Science
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