Summary
Overview
Work History
Education
Skills
Software
Timeline
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Sumit Arora

Sumit Arora

Dynamic Sales & Marketing Strategist
Gurugram

Summary

Customer-oriented General Manager with 14 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.

Overview

15
15
years of professional experience

Work History

General Manager

Samarth Eldercare
04.2024 - Current
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Successfully reduced 3-month attrition rate from 20% to less than 10%.
  • Achieved 100% growth in new acquisitions with improved lead-to-conversion rates.
  • Consistently improved average revenue per active family (ARPU) month-on-month.
  • Improved monthly Gross Margin percentage (GM%) from 25% in Q1'24 to 30% in Q2'24.
  • Established regular training programs for both internal team members and external care team members.

Head of Growth Strategy

Mooofarm Agritech Pvt. Ltd.
07.2022 - 03.2024
  • Implemented robust reporting systems to monitor performance metrics, allowing for quick identification of areas requiring improvement or adjustment.
  • Devised creative promotional strategies that captured audience attention and increased brand awareness in target markets.
  • Led cross-functional teams in executing growth initiatives, resulting in accelerated business expansion.
  • Spearheaded product improvements based on user feedback, leading to increased user satisfaction and retention rates.
  • Launched successful referral programs that incentivized existing customers to promote company's services within their networks, driving organic growth at minimal cost.
  • Fostered culture of innovation within organization, encouraging continuous improvement and experimentation with new ideas.
  • Championed use of cutting-edge growth hacking techniques to rapidly scale business and gain competitive edge within industry.
  • Revitalized underperforming business units through restructuring efforts focused on resource reallocation towards higher-growth opportunities.

Core Team Member

Cummunity Innovations Pvt. Ltd.
12.2020 - 06.2022
  • Developed innovative solutions to complex problems, resulting in increased productivity and overall effectiveness.
  • Led cross-functional teams to achieve project objectives while maintaining high-quality standards and adhering to deadlines.
  • Overseeing product positioning, pricing strategies, and branding initiatives to effectively communicate value propositions to customers.
  • Developing marketing campaigns and promotions across various channels (digital, traditional, etc.) to generate leads and drive sales.
  • Building and maintaining strong relationships with key customers, partners, and stakeholders to foster loyalty and retention.
  • Planning and managing budgets for sales and marketing activities, ensuring efficient allocation of resources and maximizing ROI.
  • Monitoring sales and marketing performance metrics, analyzing results, and reporting to senior management on regular basis.
  • Recruiting, training, and mentoring sales and marketing teams to enhance skills, productivity, and overall performance.
  • Delivered presentations to senior management, effectively communicating project progress, challenges, and proposed solutions.

Sales Promotions Manager

Tupperware
11.2018 - 12.2019
  • Collaborated with marketing team on development of creative materials that supported sales promotions objectives.
  • Cultivated deep understanding of company products and brand values, ensuring accurate representation in all promotional materials and efforts.
  • Developed and executed targeted marketing initiatives for increased customer engagement.
  • Spearheaded planning and execution of trade shows, expos, and other industry events for enhanced brand exposure and networking opportunities.
  • Managed budgets and resources efficiently, maximizing return on investment for promotional activities.
  • Strengthened partnerships with key vendors for mutually beneficial promotional collaborations.
  • Enhanced customer experience by consistently providing excellent service and support during promotional events.
  • Increased brand visibility through effective management of in-store displays and merchandising efforts.
  • Presented regular reports to senior leadership showcasing results from promotional campaigns, highlighting successes and areas for growth.
  • Monitored competitor activity to stay informed of industry trends and adjust promotional tactics accordingly.
  • Evaluated effectiveness of promotions using data-driven insights, making adjustments as needed to optimize results.
  • Negotiated favorable contracts with event venues, ensuring cost-effective solutions while maintaining high-quality standards.
  • Trained sales staff to effectively communicate benefits of promotional offers to customers, resulting in higher conversion rates.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

Customer Marketing Manager

Avon Cosmetics
05.2013 - 10.2018
  • Generating Leads for Consumers from Organic Marketing thru social media - Youtube, Facebook & Google
  • Develop annual consumer promotion and trade promotion programs to achieve organizational annual revenue and gross profit targets.
  • Conduct frequent market research to gather consumer feedback and insights, using these to launch new products and programs. Develop annual marketing strategies based on internal and external business trends.
  • Coordinate and oversee events and sales meetings for trade partners nationwide.
  • Curate and maintain content for company website and mobile application to attract more users, incorporating relevant functionalities.
  • Regularly analyze impact of campaigns on customer segments using Google tools. Implement improvements based on analysis findings.
  • Create communication materials for external sales team across various mediums such as flyers, brochures, and WhatsApp, ensuring consistency and effectiveness.

Assistant Sales and Marketing Manager

Videocon Industries
11.2011 - 05.2013
  • Maintain and handle BTL distribution and marketing activities like newspaper advertisements, banners, hoarding, and glow sign boards.
  • Design and analyze BTL activities (consumer offers, in-shop promotions) for prime channel partners to improve secondary activations based on market studies and research.
  • Hire and train over 200 in-shop demonstrators for company flagship stores in North India; assist and facilitate product training to increase brand and product awareness among sales executives and in-shop demonstrators.
  • Direct and evaluate market standards, responsible for brand, media, and marketing activities across country for CE (LEDs and LCDs) and HA business.
  • Create and manage displays across outlets, devising sales promotional schemes for channels in close coordination with Sales Head.
  • Assist sales team in identifying and creating new distribution partners, creating training modules for ISDs, and managing them through portal and tracking secondary sales.
  • Manage retail displays for sales enhancement and branding at MBOs, DW, and Next.
  • Plan and execute dealer meets and events, participate in exhibitions and expos, and strategize and manage budgets, vendor management, and POP management.

Area Sales Manager

LG Electronics
07.2009 - 09.2011
  • Plan and expand product reach by developing and appointing new channel partners.
  • Collaborate with market partners to promote products and enhance brand visibility.
  • Evaluate monthly scheme settlements to ensure ROI for channel partners.
  • Organize and increase secondary sales through various BTL activities for strategic channel partners in both regional and divisional areas.
  • Ensure proper model mix for all channel partners with accurate sales plans to factory as per market requirements.
  • Work with branch sales and marketing departments to understand and communicate recent marketing messages to field, increasing sales for organization.
  • Recruit, organize, train, and manage staff within area handled, while maintaining relationships with business clients and managing sales contract negotiations.
  • Drive primary numbers from channels consisting of distributors, MBOs, and brand shops, and ensure their secondary sales targets are met.- Plan and expand product reach by developing and appointing new channel partners.
  • Collaborate with market partners to promote products and enhance brand visibility.
  • Evaluate monthly scheme settlements to ensure ROI for channel partners.
  • Organize and increase secondary sales through various BTL activities for strategic channel partners in both regional and divisional areas.
  • Ensure proper model mix for all channel partners with accurate sales plans to factory as per market requirements.
  • Work with branch sales and marketing departments to understand and communicate recent marketing messages to field, increasing sales for organization.
  • Recruit, organize, train, and manage staff within area handled, while maintaining relationships with business clients and managing sales contract negotiations.
  • Drive primary numbers from channels consisting of distributors, MBOs, and brand shops, and ensure their secondary sales targets are met.

Education

MBA - Sales And Marketing Education

BIIB
Pune, India
04.2001 -

Bachelors of Commerce - Accounting And Business Management

DAV College
Gurgaon, India
04.2001 -

Skills

Operations Management

Team Leadership

Project Management

Customer Retention

Strategic Planning

Analytical Skills

Software

MS Office

Hubspot

Google Workspace

Canva

Zoho Finance

Timeline

General Manager

Samarth Eldercare
04.2024 - Current

Head of Growth Strategy

Mooofarm Agritech Pvt. Ltd.
07.2022 - 03.2024

Core Team Member

Cummunity Innovations Pvt. Ltd.
12.2020 - 06.2022

Sales Promotions Manager

Tupperware
11.2018 - 12.2019

Customer Marketing Manager

Avon Cosmetics
05.2013 - 10.2018

Assistant Sales and Marketing Manager

Videocon Industries
11.2011 - 05.2013

Area Sales Manager

LG Electronics
07.2009 - 09.2011

MBA - Sales And Marketing Education

BIIB
04.2001 -

Bachelors of Commerce - Accounting And Business Management

DAV College
04.2001 -

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Sumit AroraDynamic Sales & Marketing Strategist