SMERTH KHANNA

- Driving 40%+ of the company’s turnover through one region and two key channels.
- Leading Dabur’s business across multiple brands at the national level for Modern Retail, E-commerce, and South India (General Trade & Food Services) to maximize market reach and operational effectiveness.
- Direct reporting from Channel Heads and the Regional Head.
- Developing future-forward strategies by revitalizing the portfolio and enhancing GTM (Go-to-Market) effectiveness.
- Core responsibility: uncovering future growth opportunities within current operations.

- Turned around - South India from lowest growing region to highest growing region (3 quarters in row) with best in class hygiene metrics.

- Core Brand gained market share in South India, MT and Ecom.

• Developed and implemented successful strategies for building company sales.

• - Led Sales & Marketing for the OT vertical, driving strategic growth and market penetration. Held full P&L responsibility for two of the fastest-growing consumer business channels.
• - Turned around Modern trade business wrt. Strategic relationships with vendor partners, 700+ bps profit increase and market share gain in 100% of the categories for consecutive two years.
• - Headed a high-performing, cross-functional team and drove a strong execution engine across regions and channels.
• - Proactively invested ahead of the curve to build future-ready capabilities, accelerating e-commerce growth — achieving the fastest growth rate in the industry.
• - Delivered a $300 Million GMV turnover.
• - Led and managed a team of 150+ members, fostering a culture of performance and collaboration.
• - Anchored the channel- and customer-specific portfolio strategy, grounded in deep shopper insights, to deliver superior value to both consumers and trade partners.

• • Led a channel that grew at 2X of industry pace (CAGR last 4 years)
• • P&L Head for the E-commerce Business (eB2C, eB2B & D2C) - $100 Million Business.
• • Launched 15+ Ecommerce exclusive D2C brands. Building ‘brands in-store'. Apple Cider Vinegar, Cold Pressed Range of Oils, Baby Care Range, Vatika Select Range, etc.
• • Successfully established a profitable business over the last 4 years; planned & launched numerous Digital-first brands.
• • Handling a team of Key Account Managers, Marketing Managers, and commercial, and SCM managers. (25+ team members from different streams).
• • ASP Focus – Ecom ASP is 4X of DIL.
• • Works closely with the M&A team for startup acquisitions.
• • Team set-up from the scratch - All correlated departments report to E-commerce Head.

• Revenue Enhancement - Clocked more than $1 million sales in 8 months.
• Built a new business unit to support the company's digital pivot leading firmwide digital transformations.
• E-commerce Tie Ups - Leading discussion with Global top e-commerce portals like Amazon, Souq, Wadi, etc. and to build Dabur as a brand on their portals.