Smita Agarwal
Public Relations Consultant
Gurugram, India
Summary
Highly organized and self-motivated professional experienced in project management, team development and process improvement. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating positive work environment. Proactive and meticulous professional with over eight years of experience in communications industry.
Overview
9
9
years of professional experience
Work History
Associate Director
Kaizzen
02.2021 - Current
- Leading the BFSI and B2B Technology & Start-up sector
- Brands: CoinSwitch, EnKash, MFIN, PayWorld, Addverb, FreshToHome, Under Armour, Cyient Ltd., Iron Pillar, FarEye, to name a few
- Maintained positive client relations by addressing problems head-on and implementing successful corrective actions.
- Executing strategic brand building activities
- Directed team focused on taking development projects through monetization and mass production.
- Strategising basis client requirements
- Cross selling and business expansion opportunities
- Creating communication strategies along with client's goals
Asst. Manager
Wizspk Communication
04.2019 - 01.2021
- Awarded Spark of the Year 2020
- Brands: Delhi Govt., Society Tea, Bisleri (Bottles for Change), Mavyn, ShakeDeal, The Hans Foundation, Taj Hotel & Convention Centre, Agra
- Planning and creating communication strategies along with client's marketing goals
- End-to-end execution on daily basis and ensuring a feasible ROI of the activities undertaken
- Managing reputation through frequent media liaison
- Assisted in organizing and overseeing assignments to drive operational excellence.
Sr. Associate
Ketchum Sampark
01.2018 - 04.2019
- Brands: DHFL Pramerica Life Insurance (DPLI), Groupe SEB, DS Group, SKODA, Baja Auto, Max Life Insurance
- Planning, managing and executing the Image reengineering and strategic brand building
- Studying the industrial trends; proactively looking out for stories and pitching the same to the media
- Ideation for stories for proactive pitching and PR planning for various campaigns
- Drafting, analyzing and presenting monthly and quarterly reviews.
Associate
Ketchum Sampark
06.2015 - 10.2017
- Brands: Bharat Forge, Belmac, FLAME University, Bajaj Group and Pinkathon.
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
- Developed strong client relationships through timely and thorough follow-up on inquiries and concerns.
Education
Masters - MBA (PR & Marcom)
International School of Business & Media
2015
Bachelors - BJMC
Amity University, Uttar Pradesh
2013
Higher Secondary - ISC
Loreto Convent Intermediate College
2010
Senior Secondary - ICSE
St. Agnes' Loreto Day School
2008
Skills
Multitasking Abilities
Idea Development and Brainstorming
Crisis Management
Multitasking Abilities
Timeline
Associate Director
Kaizzen
02.2021 - Current
Asst. Manager
Wizspk Communication
04.2019 - 01.2021
Sr. Associate
Ketchum Sampark
01.2018 - 04.2019
Associate
Ketchum Sampark
06.2015 - 10.2017
Masters - MBA (PR & Marcom)
International School of Business & Media
Bachelors - BJMC
Amity University, Uttar Pradesh
Higher Secondary - ISC
Loreto Convent Intermediate College
Senior Secondary - ICSE
St. Agnes' Loreto Day School