Smita Dubey

• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Spearheaded innovative approaches to resource allocation and strategic planning.
• Interacted well with customers to build connections and nurture relationships.
• Trained and guided team members to maintain high productivity and performance metrics.
• Monitored daily cash discrepancies, inventory shrinkage and drive-off.
• Supervised creation of exciting merchandise displays to catch attention of store customers.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
• Implemented innovative programs to increase employee loyalty and reduce turnover.
• Reduced operational risks while organizing data to forecast performance trends.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.

Key Achivements

• Startup India Certification
• DPIIT recognition - TAX redemption
• Long term contracts with Big brands like World Gold Council, HT MEdia , Malabar Gold & Diamonds, NSE, BSE , MCX, Tanishq Jewelers and many more
• Successfully sold the 100% shares of the company
• Successfully executed business from International Country ( UAE & Vietnam)

Job Responsibilities

• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Liaised with marketing and product development departments to maintain brand consistency.
• Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
• Met with customers to give sales presentations, negotiate contracts and promote services.Direct reporting to Chief Commercial Officer
• Manage the P&L for the region
• Build well targeted business plans and strategies for allocating resources and driving sales activities to achieve margin
• Manage the commercials and Marketing plans to increase the load factor.
• Continuously monitor and improve operations to ensure alignment with the company's business direction
• Responsible for recruiting, training and performance management of the sales team
• Establish and improve processes by researching new technologies and alternative methods of efficiency
• Determine marketing strategy changes by reviewing operating and financial statements and records

Key Achievements

• Successfully executed India’s first ever Gems & Jewellery Exhibition on Chartered Cruise.
• Conducted PAN India Trade presentation for the product and its working model.
• Successfully executed Parliament group and received an appreciation letter.

Job Responsibilities

• Supervised staff to optimize brand expansion initiatives and productivity.
• Established and maintained operational standards for West.
• Boosted brand growth by devising strategic network and marketing tactics.
• Supervised various locations, enforcing high-quality standards of operation.Build, motivate and lead Business Development team
• Finding & exploiting every/ new business opportunity
• Create a sales pipeline with the team.
• Periodically review the performance of the sales team.
• Established meaningful reporting system
• Responsible to lead and handle change management.
• Manage Corporate Sales / SME /Trade (Travel Agents)
• Travel Overseas to manage the ground handling and onboard activities for Group Travel.
• Manage internal Sales and Operations with Singapore and Miami office.

Key Achievements

• Awarded Best Value for Mice 2019 at MICE Conclave Act 2019
• Led my team to deliver growth of 21%
• Successfully Organized 6 National Level Trade Events
• Managed Key Accounts like ICIC Prudential, Tata AIG & HDFC Ergo.
• Generated new business worth 4 crores

Job Responsibilities

• Analyzed latest marketing trends and tracked competitors' activities and provided valuable inputs for fine tuning sales & marketing strategies by conducting market research.
• Lead with Team of 2 Business Development Associates.
• Increased Brand Awareness about PR Newswire by participation in various events and exhibitions conducting marketing events, seminars targeted at media professionals.
• Generated 100 % New Business Providing In-depth Knowledge about Global Corporate Marketing strategy.
• Successfully established and maintained business relations with decision makers in high profile accounts and working towards a long-term plan to generate sustained business from all key accounts.
• Travel International (London) and across India for Business development and Market research.
• Devising Engagement strategies with Journalists, Bloggers, Trade Publications for Technology & Healthcare companies with presence across continents Working with companies to enhance the reach & impact of their Multimedia Content through strategic placement on targeted online platforms globally Formulating & Negotiating Global contracts within the desired budget by creating an effective product mix of International wire distribution, Digital & Social media distribution, Trade distribution Due to my excellent performance I have got transferred from Mumbai office to Delhi branch.

Key Achievements

• Generated Record revenue of worth 2.1 Cr in 2015 (Highest in the North/West Region)
• Generated highest revenue PAN India from New Client acquisition in FY 2016 worth Rs 3.2 Cr
• Successfully won business from new reputed clients like (OLA) Ani Technologies pvt ltd, Concept PR, SMG Convonix, Future Group and more who were earlier using competition.
• Launched 4 regional language press release distribution in India.

Job Responsibilities

• Sr. Manager Delhi/NCR to Lead Global Green Summit division + ACE-Tech space selling.
• Maintained the previous responsibilities as well.
• Directed product development using in-depth knowledge of vendor landscape and industry insight.
• Directed and coordinated marketing activities and policies to promote products and services.
• Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• Evaluated hiring, firing, and promotions requests.
• Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
• Executed appropriate staffing and budgetary plans to align with business forecasts.

Key Achievements

• Generated highest revenue in delegate’s acquisition for Global Green Summit and Lighting summit.
• Generated 1cr revenue from sponsorship for Global Green Summit
• Successfully Achieved the Annual Team Target in 7 months.
• New Clients acquired in Modular Kitchen Segment, Bath and Sanitation

Job Responsibilities

• Managed a team of 4 efficient professionals in corporate segment.
• Managed the design and production of all marketing collateral, including copywriting, proof reading.
• Handled on ground events and activities.
• Managed business development activities entailing mapping of new market segments and Worked on creative ideas for clients and plan client meets. Prepared overall Marketing strategy for the Radio station.
• Analyzed market trends, recommend changes to marketing and business development strategies based on analysis and feedback.

Key Achievements

• Got promoted from Assistant manager to Manager Sales (Team handling position )
• Won Award for most innovative idea for one of the prestigious client VISA.
• On boarded new brands like - Sony Entertainment, Nissan Motors, Hungama Digital Pvt Ltd, Johnson & Johnson, DEA Cellular and VISA

Job Responsibilities

• Prepared Media plans for Meru Cabs Promotions.
• Worked on sales strategy & generate ideas to achieve maximum revenue.
• Prepared Presentations and proposals and creative ideas for brand campaign execution.

Key Achievements

• Generated revenue over 8 Cr in 2009 from clients – HSBC Bank, HDFC Bank, Anchor Switches, Tanishq Jewelry, Universal Sompo, Westside, Lifestyle, ICC Worldcup, Raymond’s group (Kama sutra Deo)
• Generated revenue over 10 Cr in 2010
• Over achieved Sales targets in the month of Jan, March, April and June. ·
• Pulled business from the least potential client SBI