CEO
North Karnataka Small Scale Industrial Association
Hubli
Smita M Gaikwad
Associate Professor
Bangalore,Karnataka
Summary
I have 22 years of rich academic experience. I started working as CEO in North Karnataka Small Scale Industrial Association (NKSSIA), Hubli. After a year’s short stint shifted to teaching. I have worked as Principal for SDM College Hubli, I was also the member in Governing Body Council at JSS College, Dharwad. In academics I have handled various roles as exam coordinator, research associate and mentor. I have received various awards for my research excellence and also as an outstanding educator.
Work History
Principal
SDM College
Hubli
Governing Body Council Member
JSS College
Dharwad
- Facilitated community engagement initiatives to enhance student participation in college events.
- Collaborated with faculty to address student concerns and improve educational policies.
- Organized workshops to promote leadership development among students and faculty members.
- Analyzed feedback from stakeholders to inform strategic decisions regarding academic programs.
Associate Professor
CMS Business School
Bangalore
07.2023 - Current
- 22 years as academics and 1 year in corporate
- Digital Marketing Consultation
- Market Researcher
- Bschool.cms.ac.in
- Developed and delivered engaging curriculum in specialized subjects to enhance student learning experiences.
- Organized workshops and seminars to promote scholarship, encouraging collaboration among faculty and industry experts.
- Mentored students and advised on career paths, degree requirements and post-graduate education options.
- Served on academic committees, contributing insights and expertise to enhance institutional policies and practices.
- Applied innovative teaching methods to encourage student learning objectives.
- Guided students in researching, structuring and presenting debate case.
- Created excitement and enthusiasm in classroom by delivering engaging subject matter.
- Incorporated instructional technologies in course delivery for both in-class and online instruction.
Education
PhD - Marketing
CMS Business School, JAIN (Deemed-to-be University)
MBA - undefined
MPhil - undefined
BBA - undefined
KSET - undefined
Affiliations
- KIMS Alumni Network(KAN)
- InSc Professional Membership
Personal Information
- Specialization: Marketing and Digital Marketing
- Title: Associate Professor
Keynote Speaker
Fifth International Conference, New Frontiers in Engineering, Management and Science (INFES 5.0), New Castle, USA
Authored Books
Digital Marketing trends, challenges and impact on business growth., 9789357577694
Research Interests
- Digital and Social media marketing
- Woke Branding
- Meme Marketing
Research Publications
- Application and future trends in online social networking for the next generation, Online Social Networks in Business Frameworks, 2024, pp. 133–158, 2024-09-20, 9781394231096, 9781394231126, 10.1002/9781394231126
- Research Opportunities and Challenges Towards AI-Driven Tools for Modern Generation, Impacts of Generative AI on Creativity in Higher Education, Z. Fields, pp. 69-100, IGI Global Scientific Publishing, https://doi.org/10.4018/979-8-3693-2418-9.ch004
- Digital evolution: Investigating the dynamic interactions of learners with social media, Entertainment Computing, 50, 2024, 100668, 1875-9521, https://doi.org/10.1016/j.entcom.2024.100668
- Role of emerging technologies in smart marketing and smart business for modern society, Enhancing Medical Imaging with Emerging Technologies, pp. 330-346, IGI Global Scientific Publishing, https://doi.org/10.4018/979-8-3693-5261-8.ch019
- Enhancing mental strength support for refugees through social principal: a comprehensive review, Conference Paper: Multidisciplinary Reviews, 6, 2023-03-24
- Influence of social media marketing on buying behaviour of Millennial towards Smart phones, Palarchs Journal of Archaeology of Egypt/Egyptology, 2, 4626 8858-1-10-20201230
Published Research Articles
- Eco-friendly Green Products: A study of Consumer buying behaviour in Karnataka, Journal of Emerging Technologies and innovative Research(JETIR), 2022-02, 9, 2, 2349-5162
- Social Media Advertisement: Does it influence Millennial Consumers Buying behaviour of Green Product, International Journal of research and analytical reviews (IJRAR), 2022-04, 9, 2, 2348-1269, 2349-5138
- Factors determining the consumer buying behaviour of Green Products using social media advertisements, Journal of Emerging Technologies and innovative Research (JETIR), 2022-05, 9, 5, 2349-5162
Faculty Enrichment Program - Duration
2024-11-28, 2024-12-01
Professional Development Programs
- SEEK: Self-directed Emotional Learning for Empathy and Kindness, 2023-06-22, UNESCO MGIEP Mahatma Gandhi Institute of education for peace and sustainable development
- Data Visualization and spreadsheet modelling, 2023-11-15, 2023-11-23, CMS Business School Bangalore
- Ethical research practices, 2023-11-15, CMS Business School Bangalore
- Demystifying Thematic Mutual Funds – New Investment Avenues, 2023-12-12
- Building Graduate Attributes in Students, 2023-11-25, JAIN (Deemed-to-be University), Bangalore
- Scale development and data analysis using Smart PLS-4, 2023-10-25, 2023-10-29, Koach Scholar
- Decoding Statistics for data analysis, 2023-09-20, 2023-09-29, CMS Business School Bangalore
- Impact of Social media influencer for beauty products in India, New Frontiers in Engineering, Management and Science (INFES 5.0), New Castle, USA
- Punashchetana, 2023-07-12, 2023-07-24, Faculty Refreshment program, JAIN (Deemed-to-be University) Bangalore
Designation
Asst Professor
Scopus Id
589772500
Orcid Id
0000-0001-8544-6391
Training
- A study on Big-data analytics of e-tailing Industry in Indian scenario, National University Singapore (NUS)
- A study on factors effecting consumer buying behaviour in digital era via e-advertisement, 7th PAN IIM World Management Conference, 2019-12-12, 2019-12-14, IIM Rothak
- A case study on Netflix; the changing attitude of customers in television industry, IIM Indore, Marketing conference-2019, 2019-07-26, 2019-07-28
- Multi-Sensory Marketing – A case study on Barbeque Nation, TAPMI Manipal, International Marketing conference, 2019-04-26, 2019-04-28
- Impact of green Marketing and green products on consumers, Christ University Bangalore, 2018-12-18, 2018-12-19
- A study to increase organic traffic using marketing analytics, IMT Ghaziabad Delhi NCR, 2019-01-06, 2019-01-08
- Corporate Governance mechanisms and CSR Initiatives: A comprehensive Analysis of Reliance Industries, 2023-12-26, 2023-12-29, IIM Ranchi
- Impact of Environmentally Conscious Advertising of Green Product on Consumer Buying Behaviour, 2023-12-26, 2023-12-29, IIM Ranchi
- A social media influence in buying Beauty products, Fifth International Conference, New Frontiers in Engineering, Management and Science (INFES 5.0), New Castle, USA
- AI tools for academic Research, 2025-04-01, 2025-05-01
Timeline
Associate Professor
CMS Business School
07.2023 - Current
PhD - Marketing
CMS Business School, JAIN (Deemed-to-be University)
MBA - undefined
MPhil - undefined
BBA - undefined
KSET - undefined
CEO
North Karnataka Small Scale Industrial Association
Principal
SDM College
Governing Body Council Member
JSS College