Summary
Overview
Work History
Education
Skills
Timeline
Generic

Smita Singh Mankee

Rourkela

Summary

Dynamic professional with extensive experience in pharmaceutical market analysis and operational excellence. Proven track record in leading research initiatives and managing complex databases to drive informed strategic decisions and enhance team performance.

Overview

11
11
years of professional experience

Work History

Drug Reporting Manager

Norstella
08.2024 - 05.2025
  • Scientific Research: Led secondary research initiatives, overseeing data curation and validation from diverse sources including PubMed, ClinicalTrials.gov, regulatory databases, and corporate documents (annual reports, presentations, press releases, conferences)
  • Competitive Intelligence Expertise: Expertise in market research to evaluate industry trends, pipeline product performance, competitor benchmarking, market access, go-to-market strategies, and supply chain and procurement analysis using secondary data sources
  • Database Management: Managed pharmaceutical databases (Evaluate, Citeline, and Biomedtracker) updates, ensuring accurate and consistent tracking of pipeline, commercial products, and regulatory changes
  • Database Testing: Effectively led UAT and QA platform testing efforts in collaboration with diverse functional teams, maintaining accurate and thorough data validation
  • Operational Excellence: Enhanced team productivity by refining processes and improving workflow efficiency

Assistant Manager

WNS (Norstella)
Bangalore
11.2020 - 08.2024
  • Operational Excellence: Improved internal processes to boost team efficiency, streamline workflows, and ensure timely, high-quality output delivery
  • Database Management: Managed pharmaceutical database (Evaluate) updates, ensuring accurate and consistent tracking of pipeline, commercial products, and regulatory changes
  • Competitive Intelligence Expertise: Specialized in market research, pipeline analysis, competitor benchmarking, market access, GTM strategy, and patient journey
  • Research & Analytical Skills: Proficient in secondary research leveraging scientific and regulatory databases such as PubMed, ClinicalTrials.gov, and company disclosures, with hands-on experience in primary research design, data validation, and cross-functional collaboration. Familiar with MIDAS database for market analytics. Led company performance analysis based on trading metrics to support data-driven strategic planning
  • Pharma Industry Analysis: Market sizing, forecasting, epidemiology data analysis, industry analysis, and consulting projects

Senior Associate

Infiniti Research Pvt. Ltd.
Bangalore
09.2018 - 11.2020
  • Market Analysis (Sourcing & procurement focused): Analyzed key markets, competition, and customer trends. Conducted financial assessments and pharma market sizing, forecasting, and industry analysis to support strategy
  • Market/supplier/sourcing/Price and cost intelligence:
  • Supplier positioning matrices
  • Defined relevant SLAs and KPIs
  • Extracted actionable insights for clients
  • Secondary Research: Conducted comprehensive secondary research and data collection from pharmaceutical literature, industry news, company disclosures, websites, and trusted databases such as DB Hoovers, Factiva, PubMed, ClinicalTrials.gov, and regulatory sources
  • Primary Research: Planned/executed qualitative & quantitative market research

Senior Associate

Transparency Market Research
Pune
06.2016 - 07.2018
  • Data Collection (Pharma & Medical Devices): Gathered data from secondary and primary sources for both pharmaceutical and medical device sectors
  • Competitive Intelligence: Analysed market scenarios, competitor strategies, product pipelines, competitive impact, key brands, and major player marketing approaches
  • Analytical Structure Development: Developed frameworks by integrating primary (in-depth interviews) and secondary data
  • Forecasting Support: Provided research support to forecasting teams for top-down and bottom-up forecasting of pharmaceutical pipelines and marketed products in developed and emerging markets

Associate

Blueberry Pharma Advisory
Mumbai
06.2014 - 05.2016
  • Secondary Data Collection: Gather information from regulatory bodies (FDA, USPTO, MHRA, EMEA), ClinicalTrials.gov, and MIDAS database
  • Market Analysis: Conduct sales analysis, competitor analysis, growth analysis, and product pipeline analysis for the client's product
  • Database Creation: Develop an Excel database of pharmaceutical products, including product information, patent details (launch date, expiry, exclusivity types), and competitor intelligence
  • Presentation Preparation: Create PowerPoint presentations to summarize findings and analysis

Education

MBA - Pharmaceutical Management

Institute of Health Management and Research (IHMR)
Jaipur
01.2014

Bachelor of Pharmacy -

Kanak Manjari Institute of Pharmaceutical Sciences (KMIPS)
Rourkela
01.2012

Post Graduate - Data Science And Business Analytics with Gen AI

Indian Institute of Technology
Guwahati, India

Skills

  • Database Management
  • Competitive Intelligence Expertise
  • Data Analysis
  • Scientific research
  • Market analysis
  • Strategic planning
  • Project management
  • SQL
  • Python
  • Power BI
  • R

Timeline

Drug Reporting Manager

Norstella
08.2024 - 05.2025

Assistant Manager

WNS (Norstella)
11.2020 - 08.2024

Senior Associate

Infiniti Research Pvt. Ltd.
09.2018 - 11.2020

Senior Associate

Transparency Market Research
06.2016 - 07.2018

Associate

Blueberry Pharma Advisory
06.2014 - 05.2016

MBA - Pharmaceutical Management

Institute of Health Management and Research (IHMR)

Bachelor of Pharmacy -

Kanak Manjari Institute of Pharmaceutical Sciences (KMIPS)

Post Graduate - Data Science And Business Analytics with Gen AI

Indian Institute of Technology

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