Smita Sodhia

• Lead the development and execution of highly effective marketing campaigns that drove growth for Cadbury Celebrations, Cadbury Dairy Milk, Cadbury Lickables, Cadbury Playpad and innovation projects from the house of Cadbury based on key consumer and media insights.
• Forged collaboration with multiple teams, internal creative, strategy, tech, design, on ground activations, regional and global teams and external production partners, tech partners, etc.
• Lead relationship and worked closely with media agency and partners like Meta, Google to implement marketing campaigns across channels.
• Developed a well rounded view of key business drivers to sharpen strategies impacting business results for the clients and in turn for the agency.
• Strong ownership to drive agency's business growth by promoting cross function capabilities.

Key campaigns -

2020 - CDM Thank you | Unity Bar | Not Just A Cadbury Ad | Launch of Cadbury Playpad App

2021 - My First Rakhi | SRK My Ad/Not Just A Cadbury Ad

2022 - Shops for Shopless

2023 - My Birthday Song | Brothers Who Care | This Ad Is My Store

• Account Management – Zee TV, an upcoming brand from the House of Mahindra, Kalpataru, Julius Baer, Luckykhel, Pahle India Foundation, INIFD & Casa Di Oro
• Strategic pitch projects for brands like Pepsico, Blackberry, Nitco, Script (Godrej), Marriot Jaisalmer, PNB Metlife, Pune Municipal Corporation, Sasakawa India Leprosy Foundation & Karix with the strategy team
• Branding, launch & creative strategy projects for upcoming brands like Sugaheal, Luckykhel & Takvaviya

• Managed public relation for several clients like Gera Developments, Amura Marketing Technologies, Pinkathon, BTVi, Jetsynthesys, Amway, Axis Bank, etc.