Summary
Overview
Work History
Skills
Websites
Accomplishments
Tools And Technology
Certification
Languages
Timeline
Generic
SMITHA KATHANI

SMITHA KATHANI

Bangalore

Summary

5+ years of PPC (pay per click) experience in managing search and shopping Ads on Google and Bing Ads for multiple E-commerce businesses. Skilled in maximizing ROI and reducing CPC. A strong track record of increasing website traffic and revenue by 150%. Work closely with other stakeholders like Designer, Developer & content writer to improve website experience and conversion rate

Overview

8
8
years of professional experience
1
1
Certification

Work History

PPC Specialist

Darshan softech Pvt. Ltd.
Remote
06.2021 - Current
  • DSPL is a subsidiary company of Comfort click PVT LTD
  • They own multiple business and three major E-commerce business offering supplements for Adults, Kids and Pets
  • Managed 21 domains single-handedly
  • Increased Revenue and traffic by 150% in a year
  • Managed and trained a team of PPC specialist
  • Also, manage multiple other channels of ads in Europe like portals and affiliates.
  • Generated weekly reports detailing campaign performance metrics such as CTRs, CPCs, CPMs.
  • Conducted keyword research to identify relevant terms for targeting in campaigns.
  • Identified potential areas for growth through expansion into new markets or channels.

Google Shopping Specialist

Regalix India Pvt. Ltd.
Bangalore
05.2018 - 06.2021
  • Regalix is an award-winning global revenue operations company partnering with marketing, customer success and sales leaders to help them drive growth, and deliver meaningful customer delight at scale
  • Worked with Google project
  • Created and setup 146 accounts for a single client
  • Successfully helped 1000+ clients with Ads set up and handheld them in their Google ads journey
  • Managed escalations and resolved multiple errors and suspensions.

Customer Relationship Manager

Hewlett Packard Enterprise, TCS, Nissan, Honda etc
Bangalore
05.2016 - 04.2018

Seasoned professional in customer/client relations and have had an opportunity to work with multiple globally recognized companies with over 9+ years of experience

  • Managed clients
  • Provide exceptional customer support
  • Managed and resolve escalations and complaints
  • Managed multiple branches
  • In line with the strategic Goals and Objectives of the organization, set targets for the various teams in delivering service excellence
  • Efficiently lead the teams and provide services to direct market customers
  • Develop systems and processes to enhance customer service and experience
  • Develop strategies to improve the operational efficiency of customer service
  • Monitor responses to customer queries and complaints across various parameters such as TAT (Turn Around Time), FRT (First Response Time), AQHT (Average Query Handling time) etc.
  • Develop metrics to monitor the progress of plans/projects/initiatives. Report on team statistics monthly
    to gauge performance on a wide range of parameters
  • Develop and Maintain SOPs for all processes followed within the function.

Skills

  • Analytical thinking
  • Problem solving
  • Attention to detail
  • Brand Management
  • Online Media Campaigns
  • Technical Writing
  • Campaign Management
  • Content Development
  • Competitor Analysis
  • Keyword Research
  • Market Research and Analysis
  • KPIs Identification & tracking
  • Promotional Planning

Accomplishments

  • Managed multiple brands and markets - Managed 21 accounts in 7 markets
  • Increased traffic and revenue - Achieved a growth of 150% in just a year
  • Recognizedr being the most inquisitive person in website division - Recognised for being hungry to know and learn more

Tools And Technology

  • Google ads
  • Google trends
  • Google merchant center
  • Google Analytics
  • Google bard
  • Google Keyword planner
  • Google Suite
  • Schema markup testing tool
  • Microsoft ads
  • Microsoft office
  • Semrush
  • Keywordtool.io
  • Portal dashboards
  • Shopify

Certification

  • Digital Marketing certification
  • Google ads certification
  • Google shopping ads certification

Languages

English
First Language
Kannada
Intermediate (B1)
B1
Hindi
Intermediate (B1)
B1
Marathi
Elementary (A2)
A2

Timeline

PPC Specialist

Darshan softech Pvt. Ltd.
06.2021 - Current

Google Shopping Specialist

Regalix India Pvt. Ltd.
05.2018 - 06.2021

Customer Relationship Manager

Hewlett Packard Enterprise, TCS, Nissan, Honda etc
05.2016 - 04.2018
SMITHA KATHANI