Smitha SR

Demand generation I Field marketing and events

· Build segmentations and keep audiences lists refreshed in metadata

· Create salesforce campaigns & UTM codes for ads

· Work with metadata services team on ensuring ThoughtSpot account is optimized

· Project manage new ad creative and process via asana

· Review performance of ads in metadata

· Run email building process with team as per the schedule

· Write email briefs for webinar program

· Calendar management for webinars and complete project outlines for a workback plan

· Review webinar performance and make recommendations for optimizations.

· Provide input and manage key aspects on company level India programs.

· Manage end to end vendor reviews and proposals.

· Local budget management & liaise with local event vendors.

· Manage communication to internal employees.

• Organize and schedule meetings and appointments for internal leadership (VP- Eng) India Center head
• Partner with People ops to maintain policies as necessary
• Also, to support with organizing internal events at work including employee engagement & offsite
• Manage relationships with vendors, service providers, ensuring PR process is completed on time
• Manage executives' schedules, calendars and appointment during their visit
• Execution of events according to requirements, target audience and objectives
• Had an opportunity to contribute towards CSR projects during the tenure from sourcing proposal to initiating discussions with stakeholders
• Got promoted with level change during Aug 2021 mid-year cycle basis outstanding performance.

• Corporate Meetings & Events – India location
• Responsible in coordinating events through multiple stages to successful completion, including: creating detailed project plans and event strategy, executing project-related tasks, and accomplishing defined deliverables while meeting project deadlines
• Coordinate event logistics from beginning to end, including: venue sourcing, review and selection; arrangement of catering, entertainment, transportation and lodging, as applicable; event setup and utilization of experiential spaces; audio-visual; and event materials and agenda, as applicable
• Providing onsite support, including hosting, coordination and execution of event
• Creating financial plan estimates, negotiate services that optimize Cerner's financial terms, and meet financial plan set for event, generate post-event outcomes reporting and analytics

• Resource Mobilization
• Researching and identifying potential donors
• Fundraising for yearly events like Art Exhibitions, Musical concerts, Corporate sports tournaments
• Presenting and pitching for CSR grants and facilitate employee engagement activities
• Working closely with other departments such as communications department and making sure Concern India is represented and positioned appropriately
• Designing and developing fundraising events and other similar marketing activities for Concern India Foundation
• Conceptualizing and executing events and other BTL activities
• Building relationships with major corporate

• Lobby Management-address & resolve financial queries of walk-in customers
• Partner Engagement-Build relationship with branch staff & providing support to the branch staff
• Providing need based ‘Financial planning for customer'
• Acquiring knowledge and developing skills on products & process through E-learning modules
• Imbibe technology platforms to learn & educate about Financial Plans
• Handling & Managing customers & team Members.

• Identify, research and evaluate new business opportunities
• Lead generation to solution development
• Sales forecasting, reporting, and business analysis
• Experience in service sales and team management, serving as face of the company to leading clients
• Responsible for an entire Business Development cycle and innovative solutions
• Worked on Services provided ATL, BTL, Digital & Public relation & Promotions.