S.M.Murtaza Abbas Razvi
Hyderabad
Summary
- Dynamic sales leader with 12+ years expertise in market analysis and customer engagement across different channels, driving significant revenue growth at Asian Paints.
- Spearheaded innovative sales strategies, enhancing campaign effectiveness and fostering team development.
- Proven track record in building influential networks and exploiting new opportunities, leveraging data analysis skills and team training to achieve exceptional results.
Overview
13
13
years of professional experience
Work History
Unit Sales Manager
Asian Paints
Hyderabad
12.2022 - 10.2025
- Directed sales team of 10+ executives to boost customer engagement and achieve revenue targets.
- Designed and deployed impactful sales approaches for diverse decor category market entry that helped with organic lead generation & multiple fold revenue growth.
- Worked alongside marketing department to enhance campaign effectiveness.
- Conducted recruitment and training sessions focusing on product knowledge, pricing, and sales strategies.
- Monitored industry trends, competitive environment, and regulations to exploit new opportunities.
- Expertise in sales for the following categories - Decorative paints & wood finish coatings, Luxury Textures & Wallcoverings, UPVC & System Aluminum Doors & Windows, Bath Fittings, Kitchen & Wardrobes, Furniture & Decor Artefacts, Decorative & Architectural Lighting
Senior Sales Executive
Asian Paints
Hyderabad
04.2020 - 12.2022
- Built team of sales representatives by setting goals and providing guidance.
- Played a pivotal role in identifying new business opportunities through research, customer feedback, and industry analysis.
- Generated comprehensive territory level reports on sales activities, including weekly, monthly, and quarterly results.
- Evaluated applicants through interviews to fill open positions in the unit.
Territory & Relationship Manager - Retail & Decor
Asian Paints
Hyderabad
03.2013 - 03.2020
- Managed roles of Relationship and Territory Sales Manager during early career.
- Relationship Manager - Set-up an Architect & Interior designer influencer network of 300+ firms for certain assigned paint categories, facilitate secondary sales via dealer channel & support the contractor network by assigning projects.
- Territory Manager - Experience of handling & growing key retail and wholesale markets in Hyderabad geography covering 250+ dealers, ensuring timely payment collection, stakeholder development & engagement, coordination with marketing team for retailing & merchandising
Education
PGDM -
Aurora's Business School
Hyderabad03-2013
Bachelor of Commerce -
St.Joseph's Degree & PG College
Hyderabad04-2011
Intermediate Certificate -
St.Mary's Degree & PG College
Hyderabad04-2008
CBSE -
Howard Public School
Hyderabad04-2006
Skills
- Multidisciplinary team leadership
- Sales & marketing strategy
- Revenue forecasting
- Market research & analysis
- Customer engagement
- Consultative and relationship selling
Languages
Hindi
First Language
English
Proficient (C2)
C2
Urdu
Intermediate (B1)
B1
Telugu
Beginner (A1)
A1
References
References available upon request.
Timeline
Unit Sales Manager
Asian Paints
12.2022 - 10.2025
Senior Sales Executive
Asian Paints
04.2020 - 12.2022
Territory & Relationship Manager - Retail & Decor
Asian Paints
03.2013 - 03.2020
PGDM -
Aurora's Business School
Bachelor of Commerce -
St.Joseph's Degree & PG College
Intermediate Certificate -
St.Mary's Degree & PG College
CBSE -
Howard Public School