SMRITI MEDHA
Bangalore
Summary
With 9 years of experience in fashion styling and creative direction, I specialize in storyboarding, concept building, mood boarding, and styling for impactful campaigns. Having collaborated with renowned brands, networks, and agencies, I have successfully led projects from ideation to execution. A graduate of NIFT Chennai, my expertise extends to visual storytelling, innovative retail concepts, and campaign strategy. I merge high-end fashion with accessible style, bringing ideas to life through compelling narratives. My strong communication skills and creative vision make me adept at crafting campaigns that resonate with audiences.
Overview
9
9
years of professional experience
Work History
Creative Manager
Soch apparels Pvt. Ltd
Bangalore
04.2024 - Current
- Implemented quality control in the creative process
- Conducted market research on target audiences & trends
- Managed project timelines & monitored progress
- Provided feedback on concepts from teams & vendors
- Acted as liaison between internal teams & external partners
- Ensured brand compliance in all creative executions
- Evaluated project effectiveness against goals
- Developed creative strategies aligned with marketing objectives
- Conceptualized innovative campaigns for target audiences
- Reviewed final proofs before print & digital release
- Managed project budgets based on projected ROI
- Recruited talent to support creative initiatives
- Collaborated with vendors on promotional materials
- Led brainstorming sessions with cross-functional teams
- Created presentations on campaign plans & strategies
- Produced engaging & easily executable creative content
CREATIVE HEAD
KUSHAL'S FASHION JEWELERY
12.2022 - 12.2023
- Leading, providing guidance and training to a team of visual merchandisers (VM) and stylists
- Implement VM strategies, co-ordinating photoshoots to enhance in-store and online presence
- Conceptualized and implemented design concepts for store layouts, window displays, new store openings, mannequin styling and online platform management
- Collaborated with marketing, sales, and design teams, created cohesive fashion campaigns
- Alignment between VM efforts and overall brand marketing strategies
- Managing design processes, budgeting, conducting market research, translating trends into styling concepts
- Utilized social media to promote brand and connect with influencers
FASHION STYLIST& MANAGER
WION
09.2021 - 12.2022
- Primary responsibility includes styling all anchors of the various news shows (10) including prime time anchors like Mrs
- Palki Sharma Upadhyay & Mr
- Sudhir Choudhary
- Identifying, collaborating and coordinating with several accessories' and clothing brands for on boarding
- Assisting with various media events and curating looks of news anchors' there to
- Preparing the annual budget and accounts for the costume department
CREATIVE HEAD
ODN DIGITAL SERVICES
01.2021 - 12.2021
- Lead the team for a campaign shoot and worked for it from the scratch (sourcing, procuring, working on the mood boards, color palate and deciding the looks on each model
FASHION STYLIST/ CREATIVE
Freelancer
Mumbai
01.2017 - 05.2021
- Creative concept And styled for Reliance jewellery Ad Campaign.
- Styled for BIG BOSS (season 13/14) respectively.
- Shot for music videos with one plus entertainment.
- Conceptualized and Styled music videos for ORI-PLAST ORIGINALS with Bhoomi Trivedi
- Styled celebrities and singers for MIRCHI AWARDS, GOLD AWARDS, STAR PARIWAR AWARDS, TELLY AWARDS, ZEE RISHTEY AWARDS
- Shot for ICRAZE magazine's Cover page with Mohit Malik
- Styled For SAREGAMAPA LIL CHAMP 2019
- Styled a project - LOVE SCHOOL(MTV)
CREATIVE HEAD
Swastik productions
Mumbai
11.2017 - 03.2018
- Styled, conceptualized and sourced for a show LOVE ON THE RUN, which used to telecast on MTV India
CREATIVE HEAD/ COSTUME STYLIST
BBC India
Mumbai
11.2016 - 11.2017
- Was working as a COSTUME STYLIST of the show 'AYE ZINDAGI' .
VISUAL MERCHANDISER
Globus
Mumbai
07.2016 - 10.2016
- Managed an efficient workflow between the Visual Merchandising department and other departments within the company.
- Planned seasonal changes in store layouts, including decorations, props and other visuals.
Education
Bachelor of design - Fashion Design
National Institute of Fashion Technology
Chennai05-2016
Skills
- Interpersonal Skills
- Client relationship management
- Visual presentation and storytelling
- Budgeting and resource allocation
- Team leadership and management
- Creative concept development
- Time Management
- Work Ethic
- Observation
- Decision making
- Communication
- Visual Merchandiser
- Product ornamentation
- Fabric colour and sense
- Photography
- Client building
- Fabric sourcing
- Social media handling
- Fashion styling
Accomplishments
- Won Best Costume Styling for 'Aye Zindagi' at the INDIAN TELLY AWARDS, 2017.
- Featured by ICRAZE magazine as an upcoming fashion stylist.
- Twice, Helly Shah (my client) won the best costume award in Gold Telly Awards for an ensemble curated by me.
Timeline
Creative Manager
Soch apparels Pvt. Ltd
04.2024 - Current
CREATIVE HEAD
KUSHAL'S FASHION JEWELERY
12.2022 - 12.2023
FASHION STYLIST& MANAGER
WION
09.2021 - 12.2022
CREATIVE HEAD
ODN DIGITAL SERVICES
01.2021 - 12.2021
CREATIVE HEAD
Swastik productions
11.2017 - 03.2018
FASHION STYLIST/ CREATIVE
Freelancer
01.2017 - 05.2021
CREATIVE HEAD/ COSTUME STYLIST
BBC India
11.2016 - 11.2017
VISUAL MERCHANDISER
Globus
07.2016 - 10.2016
Bachelor of design - Fashion Design
National Institute of Fashion Technology
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