Smriti Sehgal
Senior Analyst
Delhi
Summary
Client-focused and results-driven professional with expertise in business analysis, market research, data analytics, and client engagement. Seeking to transition into Key Account Management/Strategic Marketing to leverage analytical strengths and deliver value through strategic client partnerships and business growth.
Overview
6
6
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Senior Analyst
The Smart Cube
04.2023 - Current
- Administered and drafted end-to-end RFx processes across various sourcing platforms, such as Scout and SAP Ariba
- Supported client-facing engagements, identifying cost-saving opportunities through detailed spend analysis
- Created market intelligence reports for pharmaceutical clients, and delivered qualitative insights utilizing frameworks such as SWOT analysis and the BCG matrix
- Mentored junior analysts, fostering professional development while enhancing overall team performance
- Created dynamic dashboards and detailed reports in Excel to visually communicate complex data and analysis to stakeholders
- Collaborated with cross-functional teams, including Strategy and Marketing, to ensure successful project delivery within specified timelines and budget
- Analyzed market trends and competitor activities to generate insightful reports and presentations for stakeholders
Marketing Support Executive
Infertech
07.2019 - 08.2020
- Controlled distribution channels for inventory and recovery management
- Organized training programs and seminars for the medical professionals
- Managed backend tasks such as invoice generation and order management
Education
MBA - Marketing
ICFAI Business School
Hyderabad, India01.2023
B.Com (Hons) -
Delhi University
Delhi, India01.2019
XII - Commerce
Vivekanand School
Delhi, India01.2016
Skills
- Client Relationship Management
- Strategic Sourcing & RFx Management
- Market Intelligence & Competitor Analysis
- SAP Ariba & Scout
- Advanced Excel
- Team collaboration & Communication
- Creative Thinking
INTERNSHIP EXPERIENCE
Marketing Intern Tata Digital Private Limited (02/2022 – 05/2022) – Mumbai, India
- Developed marketing objectives for the TataNeu application, leveraging strong analytical skills to identify market opportunities.
- Created an optimization model to measure signups and provided recommendations to the company regarding campaign strategies for the application.
Marketing Intern iFortis Corporate (06/2021 – 08/2021) – Bangalore, India
- Created key visuals & presentations.
- Generated leads for the youth festival and developed promotion strategies through integrated marketing communication.
Certification
Fundamentals of Digital Marketing from Google Digital Garage
POSITION OF RESPONSIBILITY
Events Head Club ADmire - Official branding & advertising club of IBS, Hyderabad 2022 – 2023
Timeline
Senior Analyst
The Smart Cube
04.2023 - Current
Marketing Support Executive
Infertech
07.2019 - 08.2020
MBA - Marketing
ICFAI Business School
B.Com (Hons) -
Delhi University
XII - Commerce
Vivekanand School
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